Thought Leaders Blaze Trails of Discovery and Engagement
.orgSource
AUGUST 28, 2023
It gives brands authenticity, authority, and a dose of highly contagious excitement. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Grow their authenticity, authority, and enthusiasm, and you will grow your organization.
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