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Design Series: Understanding Audience Needs

Forum One

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Utilize Social Media Marketing to Support Your Nonprofit’s Digital Fundraising

NonProfit PRO

Social media has transformed the fundraising landscape for nonprofits, providing opportunities for organizations to connect, engage, and rally support from their audience. Here’s how you can optimize your digital marketing efforts this giving season.

professionals

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How To Engage New Audiences on Facebook Using Messenger

NonProfit PRO

Let’s walk through how you can use Facebook — specifically, Facebook Challenges and Messenger — as a tool to engage new audiences and raise your relationships (and revenue!) Facebook Challenges open the door for engagement with new supporters and Messenger seals the deal. in 2021 and beyond. Let’s dive in to explore both.

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Thursday Thoughts | Creative ways to show supporter love and demonstrate impact

EveryAction

Valentine’s Day is just around the corner, which means many organizations are busy identifying ways to show supporters appreciation for their financial support, volunteer hours, and help promoting their organization’s purpose and programs—and showing this kind of appreciation often means communicating the impact a supporter has had.

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Thursday Thoughts | Supporter habits to build this year

EveryAction

To kick off 2023, we asked our partners, what are some new habits nonprofit practitioners should build with their donors, volunteers, and other supporters to help them meet their long-term organizational goals? Another important habit you should add is making sure your supporters stay informed about where their dollars are going.

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4 storytelling tips to inspire and engage your nonprofit audience

Candid

Moreover, an online search may take your prospective supporter to other platforms like YouTube, LinkedIn, Facebook, and, of course, Candid. This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization?

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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.