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4 storytelling tips to inspire and engage your nonprofit audience

Candid

In addition to navigating through your own website, this person is likely scrolling through many search results to find out more information about your organization. Moreover, an online search may take your prospective supporter to other platforms like YouTube, LinkedIn, Facebook, and, of course, Candid.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. The process of creating donor personas is important because it helps you truly understand and connect with your supporters on a personal level.

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From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials

The Modern Nonprofit

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause.

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Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

M+R

Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file. So you can see which of your supporters respond in the mail — and could be worth sending mail to. Get the full webinar recording here !

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

She helps brands grow engagement and build relationships with their audience. The pandemic has drastically altered the ways nonprofits interact with their supporters. As a result, social media strategies are often used to supplement in-person events. But not all nonprofits are effective on social media.

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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

So when it comes to inspiring your donors to support your cause, you might consider creating a nonprofit explainer video for your organization. Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience. What are nonprofit explainer videos?

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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

Email marketing has emerged as a powerful tool for nonprofits to drive supporter engagement and boost their overall fundraising efforts. By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience.

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