EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. First things first, Amy shared an important piece of advice: before you ask about how a social post performed, be sure qualify what you're asking for.

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Metrics Social Media Measure Media 100

Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them.

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Social Media Data Strategy Media 95

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.”

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Social Media Media Strategy Social 94

Candid

JANUARY 24, 2024

It’s that time when we reflect on our work over the past year and set goals for the new one. And it’s no different for social media managers. As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024.

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Social Media Data Strategy Media 52

Forum One

JANUARY 20, 2022

Now is the time to celebrate what all your organization achieved, reflect upon what you didn’t, and learn from that data to make 2022 your best year yet. Website metrics. Email metrics. Social Media metrics. Audience engagement (e.g., Fundraising metrics. Conversion rate (e.g.,

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Metrics Digital Strategy Rate 75

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

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Create Strategy Associations Registration 169

Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base.

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Practice Fundraising Guide Channel 235

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. Here are a few steps to help you get started on your social media journey!

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Social Media Strategy Media Donor 52

NetWits

JULY 10, 2012

Top 5 Social Media Tactics Every School Should Implement. First off, your school should have a blog that’s the center of your social media strategy. Make your blog the place where you produce original content that’s tailored to your audience. Build your audience on those platforms. Cornerstone.

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Social Media Media Social Slides 251

DipJar

NOVEMBER 15, 2022

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

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Metrics Impact Guide Literacy 52

Qgiv

JULY 21, 2022

Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. For nonprofits, LinkedIn can be a valuable tool to add to your social media toolbox. LinkedIn is a great resource for nonprofits because of its audience.

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Linkedin Social Media Practice Media 52

Nonprofit Tech for Good

AUGUST 9, 2021

Related Webinar: Social Media Best Practices for Nonprofits. Launched on May 5, 2003, LinkedIn is a social network for professionals. Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. LinkedIn Pages. For example: 1.

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Linkedin Practice Social Media Sponsor 360

Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Your average audience retention rate and engagement is substantially higher.

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Raise Fund Phase Audience 327

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. Along with measuring against impact results, it is important to look at how much time has been invested. Sprout Social. By Sacha Evans.

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Social Media Channel Difference Media 119

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022.

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Strategy Fundraising Social Media Nonprofit 260

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

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Digital Strategy Guide Create 295

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Social Media Media Avatar Organization 213

Allegiance Group

JUNE 13, 2024

These plans, which summarize research about your target audience and center around your top objectives, can serve as an excellent source of truth throughout the campaigns. You could get lost, double your travel time, or end up at the wrong destination. Deep understanding of your audience. Cohesion across your team.

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Marketing Analysis Nonprofit Audience 52

Care2

OCTOBER 15, 2013

If you manage social media for your organization, you probably face incredible pressure to show growth and success. That’s why you need to change the way you measure social media and declare a war on vanity metrics. Why is Social Media Data Important? But are these stats meaningful?

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Metrics Social Media Media Social 77

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Create customer personas.

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Map Digital Business Marketing 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. One technique I use to get insights from my social media data is to do an analytics Rorschach Test. And, if you don’t bother to look at your data, get insights, and make changes – you are wasting your time.

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Audience Social Media Content Media 107

Amy Sample Ward

JULY 29, 2011

I recently had the opportunity to present a webinar for the National Center for Media Engagement , focused on community-driven engagement, and present a session at the Public Media Development and Marketing Conference , talking about building a social media strategy. Using Social Media. Defining Community.

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Social Media Public Media Community 178

Bloomerang

APRIL 17, 2024

Fortunately, data can help you make good decisions during uncertain times. Living in uncertain times Recent events have led to uncertainty in today’s world. Do you find yourself asking how to pivot during uncertain times? Will you bring in enough money to survive during these uncertain times?

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Data Metrics Measure Goal 104

Candid

SEPTEMBER 7, 2023

What began as a three-month experiment has now blossomed into a consistent social media video production program. While we are definitely not experts (every day we discover something new), we wanted to share what we have learned over the past year doing social media video. First, it saves time and energy.

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YouTube Tips Script Audio 119

M+R

MARCH 11, 2024

Read time: 2 minutes Did you miss our latest webinar about Scout Quest, our privacy-focused one-of-a-kind online data co-op? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics. Get the full webinar recording here ! Have a question? Just not sure?

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Mail Results Benchmark United States 71

Tech Soup

OCTOBER 12, 2017

Eighty-one percent of Americans have social media accounts , and that number is expected to grow each year. Nearly all brands have a social presence, and libraries are no different. Libraries are using social platforms now more than ever before. Libraries use Facebook more than any other social platform.

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Library Social Media Media Social 80

Nonprofit Tech for Good

APRIL 10, 2022

Related Webinar: Social Media Best Practices for Nonprofits. It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Twitter is not for every nonprofit.

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Twitter Practice Social Media Nonprofit 343

Bloomerang

MAY 22, 2024

Here are some of the benefits: More dollars, less clicking One of the key benefits of incorporating fundraising technology into digital storytelling is the ability to create a seamless and immersive experience for the audience.

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Storytelling Digital Integration Blended 80

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

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Attitude Social Media Measure San Francisco 97

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

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Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

DECEMBER 28, 2010

What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Who maintains your social media campaigns? Are they paid, full-time, part-time?

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United States Social Media Interview Media 230

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The M+R report highlights that November is the biggest month for Facebook Fundraisers, accounting for nearly a quarter of yearly revenue in 2018, so there’s no better time than right now to evaluate and refine your plan.

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Facebook Raise Fundraising Audience 217

sgEngage

JANUARY 17, 2024

However, effectively launching and establishing a nonprofit podcast requires more than a microphone and a social media account. Plus, audience members can flexibly choose when to listen to your podcast, whether that’s during their daily commute or just before bed. Who is our target audience and why would they listen?

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Audio Podcast Content Phase 79

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). This is where a communications campaign can come in handy.

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Communication Campaign Channel Measure 88

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. As social media becomes a bigger part of our online communications and outreach, the nonprofit and political campaign community has become way too focused on numbers rather than real engagement. Focus on Influence.

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Metrics Brain Social Media Social Network 75

Nonprofit Tech for Good

FEBRUARY 26, 2024

Far from just an email-blasting tool, modern marketing tools handle everything from scoring leads to posting on social media to sending text messages. These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. How do they reach their audiences?

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Application Marketing Nonprofit Evaluation 264

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

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Facebook Fundraising ROI Metrics 229