Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. What do you think?

Metrics 227

Metrics Social Media Media Social 227

Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. Conversion Rate Once your organization has a bustling community of supporters on social media, how do you channel their enthusiasm into meaningful impact? After all, with 4.9

Social Media 52

Social Media Metrics North Carolina Media 52

Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. Marketing – This person targets specific audiences with messaging about opportunities or activities that aim to increase member participation, and subsequently, scores.

Analytics 169

Analytics Associations Model Metrics 169

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Digital 292

Digital Strategy Guide Create 292

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

Metrics 100

Metrics Social Media Measure Media 100

sgEngage

AUGUST 23, 2023

Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly. A professionally designed website can help establish your organization as a reputable, trustworthy institution. Follow these steps to map user journeys: Create audience personas.

Websites 81

Websites Organization Tips Map 81

Association Analytics

JUNE 21, 2023

Sometimes this feeling can leave you wondering where or how to start organizing your data, which can easily lead to a cycle of inaction and increased overwhelm. This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment. credits offered).

Associations 319

Associations Challenge Data Taxonomy 319

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? What’s slowing these association’s down?

Create 169

Create Strategy Associations Registration 169

Bloomerang

APRIL 17, 2024

Is your organization feeling the changes in our economy, society, and communities? In 2020, the COVID-19 pandemic forced organizations to pivot to survive. Why data should drive your decisions Many key industries, including retailers, manufacturers, and healthcare organizations, use data to inform decisions.

Data 106

Data Metrics Measure Goal 106

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. It should convey the organization’s impact and the urgency of supporting its mission.

Practice 235

Practice Fundraising Guide Channel 235

Byte Technology

SEPTEMBER 22, 2015

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Learn more about Byte Technology’s strategic web consulting for nonprofits.

Demographics 100

Demographics Profile Audience Social Media 100

Saleforce Nonprofit

JULY 22, 2021

Nonprofit teams have a lot on their plates: not only do they have to run their programs as best they can to help their beneficiaries, but they have to run their internal organization also. You’ve heard of impact, and the many ways organizations try to capture what they’re doing. But first… What is impact management ?

Impact 120

Impact Management Organization Evaluation 120

Forum One

MAY 28, 2024

Organized by the International Awards Association (IAA) , the awards recognize and honor the outstanding performance, talent, and effort of the best digital and creative professionals worldwide. This work has empowered NRDC’s content managers, further engaged audiences in the mission, and amplified the organization’s impact.

Award 80

Award Oregon Museum Policy 80

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? Organizations are always changing. Organizations are always changing. Successful organizations carry out a periodic environmental scan as part of their strategic communications efforts. And so it goes.

Online 235

Online Hunger Metrics Drupal 235

Bloomerang

MAY 22, 2024

Here are some of the benefits: More dollars, less clicking One of the key benefits of incorporating fundraising technology into digital storytelling is the ability to create a seamless and immersive experience for the audience.

Storytelling 82

Storytelling Digital Integration Blended 82

M+R

MARCH 11, 2024

2) Using Scout Quest Audiences for Advertising EVERYWHERE: We’ve used Scout Quest data to build AWESOME Lookalike Audiences on Facebook for a few years now, but on the webinar, Sarah Coughlon shared the HUGE news that we’re now going to be offering similar audiences for programmatic advertising. Have a question?

Mail 74

Mail Results Benchmark United States 74

Candid

MAY 14, 2024

It’s also the perfect time to do a social media audit for your nonprofit organization. A social media audit involves reviewing your organization’s complete social media presence, not just analyzing the metrics (to learn about assessing metrics, read my article on creating a social media plan ).

Social Media 104

Social Media Media Social Profile 104

sgEngage

APRIL 18, 2022

Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly and without hassle. This can establish your organization as a reputable, trustworthy institution. Understandable: Your website’s content must be comprehensible to all audience members.

Websites 79

Websites Organization Tips Map 79

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Facebook 228

Facebook Fundraising ROI Virginia 228

Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

Content 294

Content Create Headline Lithium 294

Forum One

JULY 6, 2023

Customer experience (CX) is the sum of every interaction a member of the public has with your organization. How do your audiences feel about your organization and brand? It’s where a significant amount of your audience members will come to look for more information about you and to access key resources and products.

Measure 64

Measure Websites Metrics Track 64

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. Just because you have 500,000 followers on Twitter doesn’t mean your organization has 500K people who are advocating for your issues. Focus on Target Audiences. Focus on Influence.

Metrics 75

Metrics Brain Social Media Social Network 75

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Learn more about how nonprofit marketing can benefit your organization: What is nonprofit marketing? Types of nonprofit marketing Nonprofit market plan Marketing best practices What is nonprofit marketing?

Marketing 52

Marketing Guide Nonprofit Channel 52

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. Donation page.

WordPress 52

WordPress Content Strategy Create 52

Nonprofit Tech for Good

FEBRUARY 26, 2024

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. Determine what functions are essential for your organization and what are “nice-to-haves.” Data capabilities: Learn what metrics the tool can track, along with reporting functionality.

Application 261

Application Marketing Nonprofit Evaluation 261

Get Fully Funded

JULY 6, 2022

As an animal-related nonprofit, you often compete with other similar organizations, not to mention thousands of other deserving causes, for every donation. Pet businesses—from kennels to dog washes—are a logical connection to your organization. For your classes to be successful, you’ll need an audience. Let’s get started!

Ideas 52

Ideas Organization Fundraising Classes 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.”

Metrics 101

Metrics Measure Analytics Method 101

Forum One

FEBRUARY 7, 2023

In June 2007, Apple launched the iPhone, and in subsequent years we saw the rise of apps as a competing method to websites for how people interact with organizations. For organizations using both apps and websites, there were challenges in seeing how the data interacts—are web visitors the same people using the app?

FAQ 57

FAQ Organization Analytics Google 57

Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

Map 52

Map Digital Business Marketing 52

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. Crowdfunding.

Strategy 256

Strategy Fundraising Social Media Nonprofit 256

Museum 2.0

OCTOBER 1, 2019

Audience engagement is the easiest and hardest thing about our work. How do we make the right changes to make the most of audience engagement given our museum culture? What changes to museum culture allow us to best grow audiences without destroying the best of our core competencies? What is the metric of a good experience?

Audience 36

Audience Museum Summary Rate 36

Association Analytics

FEBRUARY 14, 2022

The outcomes you can achieve tend to fall into four buckets that benefit your organization. These will support your business case by aligning with your goals: Consistent, trusted data with standard interactive reports using a common language that employees throughout your organization easily understand – all in a secure data warehouse.

Analytics 169

Analytics Language Associations Case Study 169

Museum 2.0

OCTOBER 8, 2019

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. Practically, being audience-centered touches every aspect of staff work.

Audience 38

Audience Museum Classes Library 38

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Take a look at your Google Ad Grant and pull a past year’s keyword traffic report Organize and categorize the keywords with the buckets above.

Search 52

Search Grant Organization Voice 52

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. His work is focused on nonprofits, advocacy, and public affairs.

Facebook 215

Facebook Raise Fundraising Audience 215

EveryAction

JUNE 8, 2023

We asked our partners, what are some ways organizations doing advocacy can consistently engage supporters and keep them ready to take action with you, even outside of crisis moments? The goal is to move your position forward while engaging your supporter audience. Here’s what they said. Learn more at RubensteinImpactGroup.com !

Advocacy 143

Advocacy Local Poll Audience 143

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Take a look at your Google Ad Grant and pull a past year’s keyword traffic report Organize and categorize the keywords with the buckets above.

Search 52

Search Grant Organization Voice 52