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Building a Winning Sponsorship Prospecting Strategy: Proven Methods for Effective Outreach 

The Sponsorship Collective

You worked so hard surveying your audience and identifying the correct sponsors that you don’t want to make a mistake now. Finding the right sponsorship prospects is half your battle. The other half is outreach.

Method 76
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Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Test 84
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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

This means that this method of communication gets more eyes on your message than a more traditional method, like email. In a recent Statista survey , nearly half of respondents admitted to spending an average of five to six hours a day on their phones, excluding work-related smartphone use.

Lesson 292
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8 Must-Have Integrations for Your Nonprofit CRM

Nonprofit Tech for Good

You don’t have to learn a new digital tool or have a large, established audience of already-informed donors to take advantage of Facebook’s fundraising benefits and donor data deposited in your donor CRM. Apple Pay is one of the most convenient payment methods available to buyers—or donors—anywhere. 2)Apple Pay.

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How Susan G. Komen Engaged New Audiences Using Custom Messaging

sgEngage

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. Questions and surveys to learn more about the supporter. Good luck! .

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4 Ways to Refresh Your Fundraising Strategies for Spring

Greater Giving

Reassess Your Goals and Audience Align with Donor Preferences Spring cleaning isn’t just for closets! Conduct surveys or focus groups with your existing donor base to understand their current priorities and preferred giving methods. This injects a touch of seasonal fun and attracts a broader audience.

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3 Strategies To Elevate Your Association’s Impact in the New Year

Association Analytics

This is considered an implicit data collection method. You’re probably already asking for this data on your application forms, in surveys and during event registration. This is considered an explicit data collection method. Observing is the most valuable type of data.

Impact 169