Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. While understanding audience needs is the basis of all good strategy and user experience processes, end users often get lost or deprioritized in the design phase.

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Candid

MARCH 14, 2024

Creating a consistent supply of social media content for a nonprofit is hard. At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive). Here are some of the highlights: 1.

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Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!

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sgEngage

APRIL 17, 2024

We sometimes forget that IT stands for Information Technology. But information is the fuel that drives any technology machine: it is what our devices collect, store, synthesize, and distribute. And every advocate for social good has much to gain by paying attention to the Information half of IT.

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Candid

OCTOBER 10, 2023

This GivingTuesday, you may want to try something a little different as part of your social media strategy : Consider social media sharing and engagement as a form of generosity. By doing this, you’re encouraging your followers to amplify your organization and cause to reach a broader audience.

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Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.”

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Bloomerang

APRIL 26, 2023

Having a strategic social media communications plan in place is a must for nonprofits. billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your social channels should reflect your mission and values.

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CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Research The first step is finding as much information as you can from your existing analytics. Why Do Donor Personas Matter?

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Volunteer Hub

FEBRUARY 17, 2023

Social media is a powerful, yet affordable, way to inform, engage, and recruit volunteers. Here are 7 tips to help your organization get the most value from social media. Did you know that 47% of nonprofit leaders say recruiting sufficient volunteers is a big problem for their organization?

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M+R

MAY 10, 2021

For organizations with big missions to make the world a better place, it’s essential that we consider the context in which we are producing creative. Many organizations have come to understand this responsibility more and more in the wake of last summer’s uprisings for racial justice. Read time: 6 minutes. The good news? Captions .

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Candid

APRIL 13, 2023

In addition to navigating through your own website, this person is likely scrolling through many search results to find out more information about your organization. This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization?

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Nonprofits Source

NOVEMBER 7, 2023

If someone was scrolling through their social media account and came across a post from your nonprofit, would they like, comment, or share it? Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Let’s dive in!

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Qgiv

JULY 27, 2021

Julia Campbell has been helping nonprofits make the most of their social media presences for years. She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. What kinds of posts should I make on social media?

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Nonprofits Source

OCTOBER 11, 2023

There are so many innovative marketing ideas out there for nonprofits to take advantage of, especially when it comes to social media outreach. In this article, we’ll give you five tips to upgrade your social media strategy using data. In this case, it’s most important to append social media profiles.

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Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. Experts say that Gen Z: Wants to see impact through storytelling, primarily through social media videos. What does it even mean for a brand to be authentic?

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Candid

JULY 7, 2022

July 15 is officially Social Media Giving Day. This ‘holiday’ began in 2013, when Givver.com promoted it as an opportunity to leverage social media platforms for donations. Nonprofit Source found that 55% of people who engage with nonprofits on social media end up taking some sort of action: .

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The Modern Nonprofit

JANUARY 25, 2022

Estimated Reading Time: 4 minutes Social Media Platforms for Nonprofits. It’s hard to be an expert in any one social media platform, yet legitimate businesses and nonprofits are expected to maintain several different accounts. Each platform has its unique set of uses and capabilities, reaching different kinds of networks.

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Nonprofits Source

APRIL 3, 2024

As a major source of your recruitment income, sourcing and securing new members for your organization is a top priority. Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process.

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Media Cause

JULY 19, 2022

When it comes to marketing and brand presence in digital spaces, it is imperative that content and messaging are available and accessible to all audiences—including those who rely on inclusive technology like screen readers, text-to-speech programs, and/or captioning to engage with digital content. The World Health Organization estimates 2.2

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Media Cause

NOVEMBER 7, 2022

Your paid advertising team has been hard at work defining which audiences and channels they want to target this new campaign with, and your social media team has been prepping your profiles and planning out a strong content schedule to make a splash. Create Consistency for a Strong Foundation.

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Qgiv

APRIL 13, 2021

According to our research report, Navigating the Unknown: Findings to Future-Proof your Fundraising , social media posts were the number one drivers of charitable gifts in 2020. Pandemic shutdowns in 2020 made social media usage increase drastically! Why incorporate social media into your online fundraising strategy?

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Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. The following prompt and instructions can help you develop it.

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Candid

OCTOBER 24, 2023

Many organizations raise anywhere from 25-46% of their revenue in the last couple months of the year. Social media is an important part of this plan and can help drive donations. But beyond that, there’s another way to use social media that your nonprofit should consider for making the most out of the giving season.

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Neon CRM

JULY 26, 2023

A nonprofit’s social media posts using the #GivingTuesday hashtag (which received over 20 billion impressions in 2019!) That’s why showing up online on GivingTuesday—particularly on social media—can help nonprofits make the most of this popular giving day. But on social media, you can post a lot more.

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Nonprofit Tech for Good

OCTOBER 10, 2019

The public counts on nonprofit organizations to champion important issues and bring about positive change. But a nonprofit organization’s yearly financial budget isn’t always enough for its goals. And because GoFundMe has a 0% platform fee , your organization will be able to keep more of the funds raised.

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Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Media Cause

SEPTEMBER 1, 2022

Social media is an ever-evolving landscape, and deciding which platforms to use and how to manage your time can be challenging. Social media is a leading source for both finding information on and donating to nonprofits—being active on social media is no longer optional for nonprofits but essential. .

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Nonprofit Tech for Good

FEBRUARY 2, 2024

From promotion to registration to golfer engagement, digital tools improve fundraising outcomes and make life easier for nonprofit tournament organizers. Why Sponsors Love It: They get broader exposure to an affluent and influential audience of golfers and other sponsors, with visibility before, during, and after the tournament.

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Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. Here are a few steps to help you get started on your social media journey! Set SMART goals.

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Nonprofit Tech for Good

APRIL 5, 2024

It functions as the home base for your golf event, where golfers and sponsors can learn more about your organization, what the tournament is raising money for, specifics about the event, and register a team or become a sponsor. Leverage both organic and paid social media channels to help spread the word about the tournament.

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NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

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TechImpact

NOVEMBER 12, 2014

Storytelling and social media – these terms have certainly been thrown around a lot this year! Great storytelling and successful social media campaigns are completely interconnected. The key is using stories to get people’s attention on social media channels. I firmly believe in the latter.

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Qgiv

JULY 21, 2022

Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. For nonprofits, LinkedIn can be a valuable tool to add to your social media toolbox. LinkedIn is a great resource for nonprofits because of its audience.

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Nonprofit Tech for Good

JULY 30, 2023

By Lyn Chamberlin , President at Lyn Chamberlin Leadership – an award-winning nonprofit brand strategist who works with organizations and successful women to create transformative brand narratives. Your organization’s brand story holds immense power, especially for nonprofits striving to engage donors, volunteers, and partners.

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Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Nonprofit outreach should balance donor acquisition with donor engagement, so how do you utilize social media for both efforts? Create connections between your site and social profiles.

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Top Nonprofits

FEBRUARY 16, 2022

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. That way, you can keep current donors and volunteers excited about the mission, inspire new people to support your work, and invest more into other areas of your organization.

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Network for Good

MAY 4, 2021

It was incredibly important to organizations looking to grow their engagement with donors pre-March 2020, but we know that now, engaging over social media is more important than ever. Here are six tips to help you best leverage your social media content and empower your audience to give. Tip #2: Plan Ahead.

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