Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Test 85

Test Audience Research Interview 85

sgEngage

SEPTEMBER 6, 2023

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. Another client created a digital calendar with tips on how to care for a specific disease in each month of the year. Start by creating a specific welcome series for your acquired email addresses.

Digital 87

Digital Donor Work Calendar 87

The Modern Nonprofit

JUNE 20, 2023

Estimated Reading Time: 3 minutes From Events to Online: Adapting Traditional Fundraising Methods for the Digital Age In the grand theatre of nonprofit work, fundraising is the showstopper act. Yet, for many nonprofits, the shifting backdrop of the digital age is presenting new challenges and opportunities.

Method 88

Method Digital Online Fundraising 88

Forum One

MARCH 23, 2023

Crafting digital experiences for institutions thought of as “in-person” or “hands-on” may seem like a challenge, but it’s a practice we relish at Forum One. centering digital experiences that can complement, enhance, and even stand independently from a traditional museum visit.

Museum 79

Museum Culture Digital Experiment 79

.orgSource

OCTOBER 1, 2023

Our expanding digital options are increasingly paired with the desire for connection. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions. It gives your audience a voice, agency, and the all-important opportunity to ask questions.

Las Vegas 251

Las Vegas Conversation Cancer Offline 251

.orgSource

DECEMBER 26, 2023

During 2023, I’ve written extensively about all things tech, from digital transformation to MarCom strategies, and more recently AI. Human drivers center digital initiatives where they need to be—on people. See Below the Surface AI gives us the ability to reach beyond superficial interactions.

Associations 221

Associations Skills Culture Environment 221

.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. Solutions Day isn’t just a catchy title.

Sponsor 275

Sponsor Associations Law Hype 275

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Beth's Blog: How Nonprofits Can Use Social Media

JULY 17, 2019

When we think about applying AI to philanthropy and fundraising, we have to ask this question: What data-based analytical tasks are not yet automated or could be done on a larger scale and that would free up time for the nonprofit staff to focus on the human interaction with the donor? The chatbot has to interact with the target audience.

Interaction 75

Interaction Africa Analytics Conversation 75

Forum One

APRIL 18, 2023

Ecosystem mapping is a visual representation of all the components of an ecosystem, physical or digital, while service blueprinting creates a visual representation of a journey from both the “front stage” and “backstage” perspectives. Service blueprinting is a key step in mapping your digital ecosystem.

Map 72

Map Service Design Digital 72

Nonprofit Tech for Good

DECEMBER 2, 2023

Exciting fundraising trends on the horizon for 2024 include peer-to-peer fundraising, giving flexibility, digital wallets, unconventional and emerging donors, and AI being used in fundraising. Qgiv found that peer-to-peer was the driver for 50% of new donor interactions. Convenience is king with digital wallets!

Trend 311

Trend Fundraising Digital Celebrate 311

Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Doing so will help drive a high ROI for your small business.

Map 52

Map Digital Business Marketing 52

Nonprofit Tech for Good

JULY 20, 2022

added the ability to interact with and produce content, making activities such as social media, online banking, and shopping possible. With the third iteration of the internet already on its way (hello cryptocurrencies and augmented reality), Web3 will continue to usher in new technologies, forever changing the way people interact.

Attention 342

Attention Avatar Virtual Internet 342

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. or the digital revolution. He is also President and Managing Director of Digital Strategy for.orgSource , and my co-author of the Association 4.0 Navigate Industry 4.0 leadership.

Sponsor 221

Sponsor Associations North America Law 221

Nonprofits Source

JULY 31, 2023

However, your chapter can cut through the noise and reach the best matches by leveraging digital marketing. Let’s explore four tech-savvy resources that can complement and improve your digital marketing outreach. Popular options to stylize digital flipbooks include Canva and Flipsnack.

Digital 52

Digital Chapter Library Video 52

.orgSource

NOVEMBER 7, 2023

Camera shy people learned that video is your best friend when you need to deliver an important message to a remote audience. Senders lose track of what they casually launched into cyberspace, and recipients struggle with the distracting chatter of too many digital voices. Adaptability is a hallmark of digital markets.

Virtual 251

Virtual Lesson Experiment Learning 251

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization.

Organization 52

Organization Online Influence Metrics 52

Forum One

DECEMBER 1, 2021

“Digital transformation” may sound grandiose, but it just means the people, processes, and systems that leverage digital tools to help organizations realize impact. But that transformation was imposed without warning and caused many organizations to react rather than plan, pouring digital water on fires.

Trend 69

Trend Digital Data Storytelling 69

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. About the Sponsor Firefly Partners is a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency.

Practice 243

Practice Fundraising Guide Channel 243

Byte Technology

FEBRUARY 16, 2016

On the always-busy, forward moving road of digital technologies (sometimes the pace of advancement is astounding and even a little scary) it should come as no surprise that there are bound to be a few bumps and potholes. Looking for an example of digital disruption? Hence, you’ve become a victim of digital disruption.

Digital 100

Digital Industry Org Model 100

Forum One

MARCH 5, 2024

The Smithsonian American Women’s History Museum’s headline program for Women’s History Month is “Becoming Visible,” an interactive digital exhibition launching on International Women’s Day, March 8, 2024. January 30, 2024). The post Making Women’s History More Visible appeared first on Forum One.

History 84

History Museum Headline Phase 84

NTEN

FEBRUARY 10, 2021

But the nightmare of 2020 surprisingly offered us new opportunities for digital success at 18Doors. As everything that wasn’t already digital became digital, I found myself in an impossible situation: stuck at home with my husband and our 3 and 1-year-old kids. Days later, our office and offices everywhere were closed.

Story 107

Story Digital Content Virtual 107

Nonprofit Tech for Good

JULY 30, 2023

In the digital age, where information travels rapidly and online interactions shape public perception, nonprofits that prioritize their online presence build trust, attract support, and foster long-term engagement. Powerful storytelling is the key.

Storytelling 239

Storytelling Action Roles Hunger 239

Beth's Blog: How Nonprofits Can Use Social Media

MAY 22, 2019

He shared a lot of inspiring examples happening right now of how nonprofits have adapted and had big wins leveraging digital. One of the big questions and interactive components for the audience to ponder was an earlier iteration of Stephen George’s Fundraiser DNA. Creativity. Communication. Financial Skills.

Digital 114

Digital Technology Fundraising Adopt 114

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

Digital 111

Digital Marketing Guide Chapter 111

Bloomerang

OCTOBER 28, 2023

Host interactive events: Consider organizing interactive events where participants need to work together to solve a puzzle or mystery. For example, a movie-themed event or a gaming night can bring together a diverse audience. Catering to different tastes ensures that your event appeals to a broad audience.

Network 77

Network Donor Fundraising Registration 77

Get Fully Funded

SEPTEMBER 20, 2021

Interacting through computers, attending virtual events, and giving digitally means there have been few (if any!) These include sharing updates with supporters, hosting fundraising campaigns , marketing upcoming events, researching your audience, or even celebrating birthdays. Engaging Supporters in the Community.

Social Media 59

Social Media Digital Support Community 59

EveryAction

JUNE 21, 2023

” Technology like a unified constituent relationship management (CRM) platform with easy-to-use targeting functionality can help an organization running that issue awareness campaign to easily track and store the new and existing supporters who engage with their digital ads and social media posts. .” Pride is forever.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Allegiance Group

APRIL 15, 2024

Additionally, audiences are likely to open and engage with direct mail. Digital ad costs have increased much more quickly than direct mail. While the average price per digital ad went up by 24% in 2021, the price to send direct mail increased by only 1.57%. Direct mail reaches different audiences. The market landscape.

Mail 52

Mail Fundraising Nonprofit Channel 52

Nonprofit Tech for Good

JUNE 4, 2022

Nonprofits now have a range of remote and hybrid events to choose between, and they can make the most of them thanks to platforms like PayBee that facilitate streaming and other digital tools. 9 Modern Nonprofit Fundraising Methods. This way, people from all around the world could suddenly “attend” through their laptops. 4) Live auctions.

Method 353

Method Fundraising Virtual Nonprofit 353

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Engage new donors from the start with compelling digital marketing. What are the steps to digital donor acquisition?

Fund 52

Fund Donor Strategy Search 52

Nonprofit Tech for Good

JULY 4, 2021

That’s because a digital strategy can truly transform every aspect of your organization’s work – from marketing to events. The good news is that once you embrace digital donor engagement tools, most of the grunt work – like donation forms and gift acknowledgements – is done for you through automation. Stay in touch with some facetime.

Ideas 357

Ideas Online Fundraising Social Media 357

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

Last week at the IFC-Asia , I co-designed and facilitated a 90 minute workshop with Marco Kuntze titled “ The Digital NGO: The Journey from Paper to Screen.” The assessment helps nonprofits look at eight different areas: Technology, Content, Channels/Devices, Audiences, Analytics, User Experience, and Governance.

Participatory 76

Participatory Digital Facilitation Exercise 76

Forum One

SEPTEMBER 30, 2021

Ecosystem mapping is a visual representation of all the components of an ecosystem, physical or digital, while service blueprinting creates a visual representation of a journey from both the “front stage” and “backstage” perspectives. Service blueprinting is a key step in mapping your digital ecosystem.

Map 46

Map Service Design Digital 46

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

Marketing 52

Marketing Guide Nonprofit Channel 52

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives. Customer experience turns the tables.

Life 221

Life Digital Data Skills 221

Nonprofit Tech for Good

MARCH 12, 2021

5) Your Nonprofit Can Still Meaningfully Interact with Supporters. Many nonprofits thought at the very beginning of the pandemic that we would completely lose the ability to interact with others in as meaningful of a way as we do in-person. 6) Sponsors are Supporting Virtual Events. 6) Sponsors are Supporting Virtual Events.

Virtual 321

Virtual Lesson Learning Fundraising 321