DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. In this guide, we’ll share some of our expertise surrounding the topic of nonprofit data analytics through the following points: Overview of Nonprofit Data Analytics. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

AUGUST 30, 2021

The good news is that data reveals that you’ve got a lot to work with at every level of giving. . direct mail, email, social media, text, phone, advertising, website), targeting different donor audiences. Research shows these calls definitely improve retention and can upgrade nonprofit donors. You can find a sample script here.

Donor 102

Donor Giving Retention Gift 102

M+R

APRIL 6, 2021

Over the past few weeks, M+R and our friend Allyson Goldsmith of USA for UNHCR have presented our experiments around using data-driven audience insights to reach more donors and raise more money at NTEN’s Nonprofit Technology Conference and at an M+R Roundtable. Don’t just think about your list in terms of demographic differences.

Audience 59

Audience Channel New York City Canada 59

Achieve

AUGUST 5, 2022

While your nonprofit is, by definition, not a profit-driven organization, you can still leverage this massive market to achieve your fundraising goals and grow your support base. This data will inform your supply decisions through the campaign. Which demographics responded well to this fundraiser? almost 19% of America’s GDP.

Create 52

Create Nonprofit Product Social Media 52

Connection Cafe

AUGUST 12, 2013

When they’re based on solid user research, personas can be great tools for helping your internal stakeholders truly understand your audiences. Each persona should be representative of one audience group for your organization. Definition of needs. Personas in the Design Process. Anatomy of a Persona. Character description.

Phase 33

Phase Articulate Research Design 33

Connection Cafe

NOVEMBER 21, 2013

When they’re based on solid user research, personas can be great tools for helping your design team and internal stakeholders truly understand your audiences. Build consensus around target audiences. Each persona should be representative of one audience group for your organization. Definition of needs. Methodology.

Design 32

Design Process Web PowerPoint 32

Museum 2.0

NOVEMBER 8, 2011

Last month, the Irvine Foundation put out a new report, Getting In On the Act , about participatory arts practice and new frameworks for audience engagement. How did the authors come up with the intriguing blend of curatorial, interpretative, and inventive opportunities shown in the Audience Involvement Spectrum's Venn diagrams?

Participatory 50

Participatory Arts Report Case Study 50

NTEN

JULY 28, 2010

Should you be considering this important demographic when you redesign your site next time around? Definitely. No problem, I’ll lay out a few quick suggestions for sorting out whether this social demographic is, in fact, a big, or at least increasing slice of your website traffic. First Step – Analytics. Still not convinced.

Social Media 67

Social Media Site Media Social 67

Connection Cafe

MARCH 10, 2014

The perfect scenario is a two-way communication with actual interactions and feedback from your audience. If you take a look at a few examples of organizations like Malaria No More with an audience above 200,000 on both Twitter and Facebook, it seems easy to handle such a community in an engaging manner. Research Your Audience.

Communication 36

Communication Action Interaction Audience 36

.orgSource

SEPTEMBER 5, 2023

Products and Services—Develop new offerings based on data and behavior. Governance—Develop meeting agendas based on previous history, take and transcribe minutes, and identify potential leaders using criteria such as participation, credentials, and demographics. Use gamification to provide individualized loyalty programs.

Trend 221

Trend Digital Gartner Virtual 221

Connection Cafe

DECEMBER 9, 2020

Which new strategies that you adopted in 2020 effectively generated support, engaged donors, and reached new audiences? For more unique yet still tangible items that don’t have definite retail prices (like memorabilia), the pricing process might involve a bit more research. Study your audience demographics.

Virtual 28

Virtual Guidelines ROI Generation 28

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Google 341

Google Grant Guide Nonprofit 341

Zen and the Art of Nonprofit Technology

JANUARY 14, 2009

The organization wants to capture the demographic details, as well as make sure that data is synchronized with the data they might already have on that web user, so they can track their constituents over time. In addition, sometimes nonprofits want to expose data from the CRM to the CMS. Integration.

Integration 100

Integration API Drupal Open Source 100

Zen and the Art of Nonprofit Technology

APRIL 10, 2008

But right now, at this moment, twitter’s demographic is both tiny and highly nonrepresentative of the population of the world. If your organization’s mission will be greatly benefited by making connections with the twitter demographic then, yeah, twitter makes tons of sense. And so what on earth does that really mean?

Twitter 100

Twitter Nonprofit Demographics Open Source 100

Connection Cafe

AUGUST 12, 2015

So when AAM and Blackbaud hosted Trends Watch 2015: Using Open Data and Personalization at Museums with Elizabeth Merritt , Michael Edson , and Stephen Watson , attending it was a definite no-brainer! The museum leverages open data from weather forecasts to adjust its digital advertising.

Museum 20

Museum Trend Open Personal 20

NonProfit Hub

JUNE 29, 2017

“Sticking to the basics, getting those calls to action right and having clean data, those are the important things. Start tracking your organization’s data. So use your data to get a list of social media influencers and then ask them to share your posts on their accounts. Blackbaud, we of course provide that data.

Influence 34

Influence Podcast Campaign Social Media 34

Qgiv

AUGUST 13, 2021

A nonprofit marketing plan requires you to think through your marketing goals, your audience’s communication needs, your organization’s brand, your budget, marketing channels you want to use, and what roles your team members play in your marketing strategy. Not every nonprofit is the same, and you know your audience best!

Marketing 69

Marketing Create Nonprofit Social Media 69

NTEN

MARCH 25, 2013

If these organizations shared data, they could improve services and have a much clearer understanding of their impact. Together, we designed a data analysis project that answered this key question, and provides tremendous insight into the nature of their relationship to each other and the nonprofit sector as a whole.

Collaboration 80

Collaboration Project Data Lesson 80

Bloomerang

NOVEMBER 13, 2021

Segmenting data, what does that mean and what are some of the ways we might do that. We’ve got some tools, questions to ask, and things like that when you’re looking at data-tracking systems. We can’t go into what data systems or, you know, what fields to use until we know, “What do we want to track?”

Report 83

Report Measure Process Impact 83

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

For US nonprofits, we turn to the the Pew Internet and America Life for studies and audience research about the hyper-connected. I’ve been curating infographics summarizing social media and social network studie s of American and global audiences, but one of the best resources global social media and mobile data is We Are Social.

Policy 103

Policy Social Media International News 103

Nonprofit Tech for Good

DECEMBER 6, 2018

If Google Ad Grants didn’t exist, I’d still recommend that charities allocate a budget to Google Ads because they reach an extremely relevant, timely audience. If your organization is spending money on Facebook Ads, but haven’t yet applied for a Google Ad Grant, you definitely need to re-examine your priorities!

Google 254

Google Grant Profit Adwords 254

Care2

AUGUST 7, 2007

While the Causes idea smartly takes advantage of an existing platform with a huge audience, a deeper dive into the data is revealing. The Data What kind of results are people seeing to date? If youre a spreadsheet junkie, you can see the data set here. As you can see from the data, some will get lucky.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

APRIL 26, 2007

Mobile ads will have many of the same planning criteria as existing advertising methods—you’ll need to know your demographic, have something substantial to say, and make it relevant and timely, as with any other medium. So check out MobileActive.org for more info and start warming up those thumbs. Happy texting!

Social Media 31

Social Media Mobile Advocacy Online 31

Whole Whale

FEBRUARY 13, 2024

Meta returns posts with each ad’s Library, Status, Start date, End date, Platforms, Categories, Estimated audience size, Amount spent, Impressions, Byline (who paid for the ad), and Creative. The caveat is that the data can’t be exported. It has more search filters and returns more data. The Easy Steps Pull up ad library view.

Library 52

Library API Ideas Files 52

OneCause

JANUARY 31, 2024

Does your cause have a specific demographic? Check out our list of amazing fundraising event ideas to find an event that matches perfectly with your audience and goals.[/vc_column_text][mk_icon_box relax a little, your part is definitely not over yet! An indoor charity gala, on the other hand, can be hosted year-round.

Fundraising 52

Fundraising Registration Hosting Images 52

Care2

JULY 24, 2007

While the Causes idea smartly takes advantage of an existing platform with a huge audience, a deeper dive into the data is revealing. The Data What kind of results are people seeing to date? If youre a spreadsheet junkie, you can see the data set here. As you can see from the data, some will get lucky.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

MAY 29, 2009

Frogloop wrote about the seeming decline of direct mail in February due to rising costs and the fact that direct mail appeals largely to an aging demographic. Receive monthly updates 14 Comments | by Share Article in Direct Mail , Online Fundraising Reader Comments (14) This is a very interesting article and your points are definitely valid.

Mail 34

Mail Social Media Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. Dosh Dosh, Social Media Marketing Campaign Objectives and Audience Defintion 2.

Social Media 106

Social Media Map Strategy Media 106

Amy Sample Ward

APRIL 28, 2009

Who is your audience? data from edison research from 2008 on podcasting listenership. well educated demographic, avg income over 100K. look at stats and compare to your audience to see if it is a fit. data from edison research from 2008 on podcasting listenership. well educated demographic, avg income over 100K.

Podcast 123

Podcast Support Files Audio 123

NTEN

JANUARY 27, 2010

Define Your Audience. If you define your audience as everyone, you're wasting your time. Your cause might affect everyone, but it's more relevant for a more narrow demographic, such as single women 32-36. Find out where you audience is and go there. Stop entering data. Definitely stop entering data twice.

Communication 90

Communication Organization Press Newsletter 90

Amy Sample Ward

FEBRUARY 28, 2011

Well, at least in my opinion, the definition of a library includes the community – those that come every day, those that come to events or use the services, and those that haven’t yet engaged. What are they like: what are the demographics, the data, the stories? Why Community? So, why community? Libraries & Community.

Library 241

Library Model Adopt Community 241

NTEN

JANUARY 27, 2010

Define Your Audience. If you define your audience as everyone, you're wasting your time. Your cause might affect everyone, but it's more relevant for a more narrow demographic, such as single women 32-36. Find out where you audience is and go there. Stop entering data. Definitely stop entering data twice.

Communication 65

Communication Organization Press Newsletter 65

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. When standard metrics are discussed, people easily fall into the "mine is bigger or better than yours" comparisons or "numbers data out of context thinking." Life was good.

Metrics 56

Metrics Social Media Media ROI 56

Bloomerang

AUGUST 6, 2021

It’s not very often that we take a very scientific view of the philanthropy world, but Jen is definitely leading the charge on that. It doesn’t matter you’re not the same audience. But if you can feel it, it’s more likely that anybody else from any other demographics can feel it. This is very scientific.

Video 115

Video Children Donor Survey 115

Pamela Grow

JANUARY 14, 2021

Review your donor data with an eye to loyalty and include at least one (preferably three or more) monthly giving appeal(s) every year to your target audience. And it definitely leads to happier donors. Make friends with your data. When it comes to your data, plan to dig deeper. But the results are so worth it.

Culture 82

Culture Nonprofit Gift Donor 82

Bloomerang

JUNE 19, 2021

If you’ve been on the last maybe two or three webinars, you know I’ve been talking up this one, because I’m in this demographic, and I cannot wait to hear what Sarah and Corinne have to say. Sarah: Yeah, definitely. Sarah, Corinne, you all doing okay? Thanks for being here. How’s it going? Corinne: Good.

Professional 59

Professional Video St. Louis Group 59

Bloomerang

APRIL 2, 2021

Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love. We have a huge audience. So we definitely need to pay attention to this as a trend in terms of communication, staying in touch with our donors.

Social Media 82

Social Media Trend Video Marketing 82