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New Techniques for Donor Profiling and Audience Modeling

NonProfit PRO

Here are some techniques to help any organization use data to create new models, audiences, and pools of targeted prospects that look just like their best donors. We know that more targeted and relevant marketing drives higher response rates and engagement, and to get more targeted and relevant, you need great data.

Technique 220
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 298
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

Create 169
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3 Rules to Create Awesome Content that Gets More Engagement

Association TV

If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. for your age 45+ audience is going to bomb. You could’ve posted it at 10 a.m., Make jokes?

Content 294
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Creating clarity about vital community services

Big Duck

Related Content CampaignsParent Project Muscular DystrophyEngaging the community to raise funds BrandsNew York City Campaign Finance BoardUsing research to bring out more voters BrandsBlue EngineBuilding a brand for change BrandsKeshetBuilding a brand for a thriving organization BrandsShriver Center on Poverty Law Shaping a unified voice for a national (..)

Community 119
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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

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[FREE WEBINAR] How to Create Highly Engaging Nonprofit Videos

Nonprofit Tech for Good

In this webinar you’ll learn the science behind creating highly engaging videos, review key findings from the largest study of nonprofit videos ever, and receive practical tips to make your nonprofit’s video more engaging. How to use audience testing and seed groups to improve engagement. << Cost: Free.

Video 343