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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

Las Vegas 251
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Dos & Don’ts for Recruiting Influencers for Your Nonprofit

Nonprofits Source

In today’s online world, self-made influencers have become bonafide celebrities. If you think scoring a household name for your event is out of reach or your budget, don’t fret—there are many nonprofit influencers that have a loyal follower base that may be a good option to advocate for your mission and event.

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Nonprofit Strategic Planning: Ultimate Guide + 7 Examples

Bloomerang

Here’s an example of what this would look like: Let’s say your organization is an animal shelter. You may decide to ask one team member to post to social media every day to engage your online audience. Let’s get started. Create a clear plan to reach short-term goals, including who is responsible for each goal’s success.

Examples 117
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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. Highlight authentic stories: Share real-life examples of the impact your nonprofit has made.

Action 268
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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Let me give you an example. How each traffic source is influencing sign ups for your peer-to-peer campaign. Investigate how well your audiences perform. Are your conversion rates different for different audiences? Example: utm_source=facebook. Example: utm_medium=cpc, utm_medium=email.

Donor 295
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Social Trends for 2024

Media Cause

The monthly social trends report from Media Cause spotlights the biggest trends on social media each month, and spotlights how nonprofits and social good organizations can use social media effectively to reach and engage with their audience. This TikTok of staff naming sea otter facts and Reel on training a baby fish are great examples.

Trend 59
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The Power of Podcasting: Making Audio Content for Nonprofits

sgEngage

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 74