CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. Why Do Donor Personas Matter?

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Audience Donor Survey Demographics 82

Bloomerang

APRIL 26, 2023

At the heart of a strong social communications plan is relevant and compelling content. Nonprofits cannot be random with social media content as that will only lead to a very random result. Here are easy-to-implement content ideas to help fill out your social media calendar.

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Social Media Content Ideas Media 93

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch. Sponsorships page.

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WordPress Content Strategy Create 52

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. While paid ads and steeply-priced lead lists may deliver short-term results, long-term donor relationships are built on trust and community. Make eye contact with your audience. Notice what content resonates and what falls flat.

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Social Media Organization Media Fundraising 241

Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.

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Calendar Social Media Content Media 275

Whole Whale

MARCH 20, 2024

This slice of wisdom from the kitchen is a perfect metaphor for the current wave of generative AI in content creation. Off-the-shelf AI tools are being touted as the solution to all our content woes, promising to churn out blog posts, social media updates, and newsletters at lightning speed.

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Content Voice Newsletter Delicious 52

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

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Content Test Student Audience 105

.orgSource

MARCH 4, 2024

The Cirque audience sits under a striped big top. It offers the audience a product that is not available elsewhere with a ticket price that sits in between the circus and a Broadway show. The goal was to create shorter assessments of specific content that could be administered over time. Technology has opened protected space.

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Strategy Marketing Detroit Associations 221

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. So, what kind of content is that, exactly?

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Action Practice Tips Seattle 253

Forum One

NOVEMBER 15, 2022

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Translating content from English to any other language presents challenges that go beyond the selection of accurate words. Understand your multicultural audiences.

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Content Strategy Develop Language 60

Nonprofit Tech for Good

JUNE 24, 2023

Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications. Understanding WCAG Standards WCAG stands for Web Content Accessibility Guidelines. Here are three areas where you’ll want to check for accessibility.

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Accessibility email Practice Ratio 315

Neon CRM

MAY 22, 2023

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. It requires a strategic approach that encompasses well-thought-out timing, personalization, actionable content, and more.

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Gift Results email Metrics 97

The MatrixFiles

MAY 21, 2021

When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly. Two very important factors to consider for search engine optimization (SEO) when crafting your content are natural language queries and featured snippets.

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Language Google Search Content 246

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

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Test Audience Research Interview 85

Get Fully Funded

AUGUST 24, 2021

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. It takes careful strategy and deep knowledge of your donor to get the results you’re looking for. Not the content (which most people skim in about 13 seconds or less).

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Results email Fundraising Story 122

Association Analytics

MARCH 13, 2024

The resulting data can help identify where members are in their journey, which members might be falling through the cracks, what opportunities your association can take advantage of to improve membership offerings and benefits, and so much more. Keep things recent to get the most accurate data.

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Analytics Associations Model Metrics 169

Media Cause

SEPTEMBER 1, 2022

As of August 25th, 2022, Google rolled out a new search engine optimization update called the helpful content update , which may take up to two weeks to fully roll out. The goal of this update is to target sites that have a large amount of unsatisfying or unrelated content that has been written for search engines first.

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Content Help Google Search 52

Media Cause

OCTOBER 17, 2022

While it can be confusing and hard to understand, ensuring you know how to optimize content for search will set you up for success. While keeping this top of mind, you should ensure you give your audience what they want and need. Writing strong content and copy can affect your readers, social, and search. . With over 5.6

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Content Channel Search Case Study 52

Media Cause

JUNE 7, 2023

In this piece, our goal is to share AI best practices for nonprofit organizations when utilizing them for content and search engine optimization (SEO) strategies. AI is already changing content and SEO as we know it—and your digital marketing strategy will be impacted. Below you’ll find guidance on how to use —and not use—these tools.

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Content Practice Search Research 40

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association. Will you send them additional content resources?

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Create Strategy Associations Registration 169

Greater Giving

FEBRUARY 16, 2023

The Camp Rosenbaum Fund included a virtual audience in their live event for this one important reason. As more people become accustomed to consuming content online, events require thoughtful design to keep them fresh and viable. In fundraising, not all the costs or benefits come in the form of dollars.

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Audience Virtual Benefit Sponsor 52

Nonprofit Tech for Good

DECEMBER 13, 2021

Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. A comprehensive web content inventory lists pages, images, documents, and applications on a spreadsheet. An inventory and audit will help you make decisions on: Content to be removed. Nice-to-haves.

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Websites Analytics Project Proposal 304

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. I know from my past data that my audience also loves practical cheat sheets too.

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Audience Social Media Content Media 107

Nonprofit Tech for Good

FEBRUARY 28, 2021

The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications. They also have a keen focus on the broader environment, ensuring their content is relevant and appropriate to the moment.

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Social Media Hunger Donor Media 304

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. Benefits of a content strategy. How do you achieve this?

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Content Strategy Map Audience 47

Nonprofits Source

AUGUST 31, 2023

If you already have an audience in front of you, don’t be afraid to promote your upcoming events—whether you’re planning a dance-a-thon or participating in a webinar or panel. Maximize your results by creating social media posts and email newsletter updates that encourage supporters to check their eligibility as well.

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Websites Results Fundraising Social Media 52

NetWits

MARCH 10, 2012

It got me thinking about how content is used by nonprofits to help them connect with the right audience online. In essence, Joe points out the fact that great content is the tool that moves hearts and inspire action online. What’s content marketing? Content marketing and your nonprofit.

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Content Marketing Online Wikipedia 201

Whole Whale

FEBRUARY 9, 2024

Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here! Basically, it’s about ranking higher in the search engine results for keywords related to your site. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference.

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Strategy Tips Google Search 98

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

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Search Alternative Social Social Media 59

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular. Many social media platforms get inundated with content regularly. Source: Go-Gulf.

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Social Media Associations Media Social 333

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Audit for accessibility.

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Organization Online Influence Metrics 52

Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Society’s shift to digital experiences has resulted in an almost continuous increase in online purchase rates.

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Lesson Marketing Amazon Adopt 294

Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Ask an AI tool to help make your writing more succinct or engaging and see what the results are. (It Copyediting. Template creation.

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Social Media Images Video Media 81

Forum One

JUNE 22, 2021

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. If you don’t track these, then you won’t know the effectiveness of your content.

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Content Effective Strategy Measure 47

TechImpact

JUNE 18, 2014

As a result, nonprofits and volunteers alike are turning to the internet to find, and fill, volunteer opportunities. This positive online persona can be achieved through an intelligent content marketing platform that incorporates your nonprofit’s website, blog, and social media feeds into one coherent strategy. Make it easy.

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Content Platform Volunteer Marketing 136

Bloomerang

MAY 22, 2024

Here are some of the benefits: More dollars, less clicking One of the key benefits of incorporating fundraising technology into digital storytelling is the ability to create a seamless and immersive experience for the audience.

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Storytelling Digital Integration Blended 80

Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

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Map Digital Business Marketing 52