Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? If you want to reach a broader social media audience, post about topics outside of your specific issue area. Look to attract crossover audiences who don’t only follow other organizations like you. By Sacha Evans. And you shouldn’t be either.

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Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

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NTEN

OCTOBER 8, 2010

At AIDS.gov , our mission is to provide access to Federal HIV and AIDS information through a variety of new media channels, and to support the use of new media tools by Federal and community partners. What's next for organizations wanting to start using new media or to take their current activities to the next level? Plan ahead.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 14, 2014

Carolyn, Ben, and I each did a brief presentation on the topic and then we sat down for a discussion facilitated by Darian and Ritu using questions from the several thousand people in the audience. He camped outside her door and not only told her about how nonprofit CEO’s were using Twitter, but showed her how easy it was.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?” ” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information.

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The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. Define your mission and goals Begin by clearly outlining your organization’s mission and the specific goals you aim to achieve. These characteristics can serve as the basis for your audience segmentation.

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EveryAction

JUNE 21, 2023

Why LGBTQ+ advocacy is always-on from here on It’s more important than ever for LGBTQ+ organizations to effectively advocate on behalf of LGBTQ+ people. Key types of advocacy Issue awareness Before organizations can create advocates for their cause, they need to make people aware of the issues they’re trying to solve.

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Care2

APRIL 30, 2014

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? This will help your organization improve your understanding of what your audience responds to. This will help your organization improve your understanding of what your audience responds to.

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Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience. The key, though, is doing it in a way that delivers maximum ROI.

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Care2

JANUARY 28, 2013

No matter how big or small our organizations are, we all want to be influential and create social change in this world. Sometime we can’t help ourselves and feel compelled to measure some of our successes through vanity metrics such as FB Likes or Twitter followers. Another client said “Our Klout score is terrible.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2011

How can we integrate content sharing and audience interaction in the right balance to unleash pearls of wisdom from both audience and the experts on the stage? How can create a back channel or other social media tools that can engage people in the room, but also around the world with an interest in the topic?

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Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

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Nonprofit Tech for Good

DECEMBER 12, 2011

Social Media: Before You Get Started, Get Organized! Some common metrics to monitor are website traffic, blog traffic, e-newsletter subscribers, Facebook fans, Twitter followers, online dollars raised, volunteers, and event attendees. Also, as you’ll see in Chapter 5, you will need a Google account to set up a YouTube Channel properly.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2015

There are no better champions for your organization’s communication’s strategy than your staff. Policy makers, another target audience, were also using Twitter as a communications channel. Says Jim Murphy, “In the early days of Twitter, our Executive Director, Ken Roth , was an early adopter is still active on Twitter.

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sgEngage

JULY 18, 2023

The functionality is just like Twitter, focusing on short, written exchanges and timely discourse. If you already have an Instagram for your organization, you can sign up and keep your username. While Threads is the “new kid on the block,” we can look to its competitor, Twitter, to see where the benefits might lie for fundraising.

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Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? You can use the data to identify the channel donors came through, for example, or get a sense of which campaigns and messages are performing best. Perhaps it’s Facebook, Twitter or LinkedIn, or your website.

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Connection Cafe

JULY 2, 2018

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. Here are a few key takeaways: Direct mail still brings in the most money.

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Media Cause

OCTOBER 7, 2021

The best time to drive action is when an issue is in the news or trending on Twitter. For example, following breaking news that Texas was implementing an abortion ban, the Center for Reproductive Rights urged their social media audience to contact Congress to support the Women’s Health Protection Act to protect abortion nationwide.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

There are significant benefits to both the organization and the leaders themselves by building a thought leadership profile on social. This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels. But in today’s world, those boundaries are pretty blurred.

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sgEngage

JUNE 30, 2023

Nonprofit marketing is the use of strategic methods by organizations to promote their missions and secure donations and funding. This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Digital marketing is comprised of various channels that involve their own strategies.

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Media Cause

JUNE 22, 2021

According to the IRS, “no organization may qualify for section 501(c)(3) status if a substantial part of its activities is attempting to influence legislation (commonly known as lobbying). A 501(c)(3) organization may engage in some lobbying , but too much lobbying activity risks loss of tax-exempt status.” Action Center.

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Neon CRM

JUNE 23, 2023

That means that thousands of organizations all over the world are inspiring generosity in their communities on GivingTuesday. Whether you look at GivingTuesday campaigns from organizations in your hometown or charities on the other side of the world, there’s no shortage of nonprofits who are doing amazing things. Join the conversation!

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2015

For the past few years, I’ve been teaching a workshop called “ Leading on Social Channels ” for nonprofits that want to leverage the personal brands of their leaders. More and more, the organization’s logo alone is not enough to build trust. It requires a real face to humanize the brand. Demonstrate impact.

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Candid

AUGUST 2, 2022

Many nonprofit organizations opted to move in-person operations online. Whether you’re a new nonprofit or an existing one, understanding how to apply these three lessons from the pandemic can greatly benefit your organization: . In order to overcome challenges, your nonprofit organization needs a strategic plan.

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M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. How large is the potential audience?

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Get Fully Funded

AUGUST 14, 2023

You’ll need to write several versions of your Ask for several different channels, and you’ll need to write several different posts. Here are some of the different pieces you’ll need to write: Teasers: A few weeks before your campaign launches, start letting your audience know what’s coming. Write your copy.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. Families USA is an organization fighting for affordable health care for all Americans. Families USA is an organization fighting for affordable health care for all Americans. A funnel for donations or volunteering may be different as well. The rows are your audience.

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Tech Soup

SEPTEMBER 4, 2014

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. You can also share Instagram videos on Facebook, Twitter, and other channels. Vine is the other popular short video tool. Sign up here.

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Nonprofit Tech for Good

OCTOBER 31, 2018

Year-end giving is a vital piece of the nonprofit fundraising puzzle, and the time when many organizations reap the harvest of the fundraising seeds they have sown all year long. In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing.

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TechImpact

NOVEMBER 12, 2014

You can manage 10 social media accounts, but if you are not telling great stories and cutting through the online clutter, your audience will not engage. The key is using stories to get people’s attention on social media channels. Social media by itself is not a very effective channel for direct fundraising.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 21, 2015

My most engaged follower on Twitter this past week is Jennifer Preston. If you want to create value from your online professional network or your organization’s followers, you need to know your network, engage with your network, and build relationships. Jennifer was observing and tweeting during the session. (If

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Media Cause

JANUARY 10, 2023

Assess your audience. As you read through these tips, remember that the best marketing strategy for your nonprofit will depend on your cause, products, and audience. With that in mind, let’s start by exploring how to assess that audience. . With that in mind, let’s start by exploring how to assess that audience. .

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Greater Giving

MAY 25, 2022

From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel.

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Bloomerang

JULY 26, 2021

Internalizing and externalizing an organization-wide culture of philanthropy. Is your site well organized and easy to navigate? . First, pretend you know nothing about your organization. if your organization ceased to exist, would people care ?)? . Does the organization look trustworthy? If so, how?

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Get Fully Funded

JANUARY 26, 2021

Here are some of the reasons nonprofit organizations pass up the opportunity to share about their work with fundraising videos: “We don’t have the time or expertise to create, edit, and share videos.” Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We

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Tech Soup

MARCH 18, 2013

In a panel hosted by TechSoup, representatives from four arts organizations discussed how they are using social media in new and innovative ways to market the arts. Maura Lafferty, an independent communications consultant working with classical musicians and performing arts organizations in San Francisco, CA. Ryan Biega is a.

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a one-time or monthly financial contribution to the organization. Give in-kind support to the organization in a way that actually helps. This could be done annually or just one time.

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