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How To Build a Framework for Omni-Channel Success

Allegiance Group

Through an omni-channel fundraising and marketing approach, you can forge deeper, longer-lasting relationships with those who support you. But trying to be everywhere for all your donors and prospects can take time and effort—and being present in every channel isn’t always the best strategy. Say you want to attract new donors.

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Preparing for Facebook Audience Targeting Changes

Media Cause

More changes are coming to Facebook. . While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Focus on Owned Audiences. Get In Market Now. Rely on Broader Targeting.

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

” It’s a normal, manageable change—but still one we need to be ready for. As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. What exactly is changing? Apple recently released a new operating system update, iOS 17, for iPhones in mid-September.

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6 Reasons Why Nonprofits & Golf Tournament Sponsors Love Digital Exposure

Nonprofit Tech for Good

When it comes to your nonprofit’s annual golf tournament fundraiser, leveraging digital channels throughout planning and execution is crucial to success. 2) It’s Multi-Channel & Multi-Touchpoint The beauty of digital exposure is that it comes with touchpoints across multiple channels.

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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. While societal change or financial instability may make folks more cautious about where they’re investing their money, it isn’t making them less human.

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers.

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5 Game-Changing Marketing Tips to Maximize Auction Exposure

DNL OmniMedia

They are great networking opportunities and can suit many kinds of events, audiences, and causes. In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Demographics. Previous engagement. Sponsor connections.

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