Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 239

Practice Fundraising Guide Channel 239

Saleforce Nonprofit

APRIL 6, 2022

Fundraising teams at the eye of the pandemic storm have experienced an eye-watering pace of change the past two years. Through CRM platforms , data provided a means to channel donor generosity, drive journeys, and manage the influx of donations to empower scale and growth of nonprofit income. Future-Proofing People & Teams.

Change 75

Change Marketing Fundraising Stream 75

Greater Giving

JANUARY 4, 2024

It empowers individuals to be part of something greater than themselves, channeling their collective energy towards positive change. It’s a platform to share your story and connect with a broader audience. This accessibility expands the reach of your drive , attracting a larger audience.

Donation 52

Donation Change Giving Empowerment 52

Twenti - Digital Marketing For Nonprofits

MAY 22, 2020

Top 5 Nonprofit Youtube Channels. Check out these top nonprofit youtube channels and the videos that make them great to find out what they do so well! A lot goes into making a youtube channel great, and these nonprofits demonstrate that. These channels are great sources of information on their cause and inspiration for your own.

YouTube 52

YouTube Channel Cancer FAQ 52

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

Channel 52

Channel Marketing Donation Giving 52

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

Communication 291

Communication Fundraising Test Hints 291

Forum One

AUGUST 24, 2022

Changing the narrative is a significant piece in constructing and promoting narratives that challenge existing narratives and the stories to drive change for issue-based organizations, such as social justice organizations, like Color for Change, or non-profit organizations. Putting narrative change into action for impact.

Change 46

Change Strategy Attitude Policy 46

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

SEPTEMBER 20, 2010

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Start building your channel and live-streaming communities now. Websites like Ustream.tv

Broadcast 221

Broadcast Channel Stream Myspace 221

Nonprofit Tech for Good

FEBRUARY 12, 2021

RoundUp App automatically rounds users’ credit or debit card transactions up to the nearest dollar and donates the “change” to your nonprofit. One of the biggest selling points of RoundUp App for donors is the fact that they’re only being asked to donate their spare change. How does RoundUp App work?

Effective 278

Effective Fundraising Nonprofit Channel 278

M+R

APRIL 24, 2024

Total advertising investment — including both digital and non-digital channels — increased by 13%. While search remains the most reliable platforms, nonprofits are experimenting with connected TV, digital audio, and other emerging channels. The social media landscape is changing quickly.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Association TV

NOVEMBER 30, 2021

You have a dedicated audience who look to you for content. But you can also pay a popular woodworking YouTube channel or magazine to publish your content, putting your association and members in front of a whole new category of potential recruits. Say you’re doing a video about the benefits of changing your tires for the winter.

Sponsor 276

Sponsor Content Associations Audience 276

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. Your next game-changing testimonial could be just a conversation away. Include their name (if they consent) and affiliation to your organization.

Story 104

Story Guide Support Analysis 104

Connection Cafe

JULY 2, 2018

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. Here are a few key takeaways: Direct mail still brings in the most money.

Channel 28

Channel Change Fundraising Mail 28

Bloomerang

MAY 22, 2024

Here are some of the benefits: More dollars, less clicking One of the key benefits of incorporating fundraising technology into digital storytelling is the ability to create a seamless and immersive experience for the audience.

Storytelling 80

Storytelling Digital Integration Blended 80

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

Mobile 130

Mobile Digital Fundraising Advocacy 130

Bloomerang

MARCH 26, 2024

BONUS TIP: If you identify specific changes you should make, try making just one or two at a time to get an accurate idea of their impact. How effective were your various marketing channels and efforts? For example, did your marketing channels or activities have less/more impact than they’ve had in previous campaigns?

Campaign 87

Campaign Tips Online Fundraising 87

Nonprofit Tech for Good

NOVEMBER 11, 2022

By creating an informative message that appeals to the general public, you can promote your mission and incite change. You also need to talk to everyone, not a specific audience. PSAs are a great way to take advantage of expensive advertising channels outside of your budget, but they aren’t the end all be all.

Public 331

Public Service Script Oregon 331

M+R

JUNE 22, 2023

Showing your most responsive people ads can increase their donation rate even more than reaching them in just one channel – and precise targeting allows you to use your budget where it will have the best results. Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience.

Los Angeles 101

Los Angeles Audience Google Channel 101

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. 3) Decide on your channels. The next step is to focus on your best-performing channels.

Calendar 277

Calendar Social Media Content Media 277

Association Analytics

MARCH 1, 2023

From inflation to the increasing expectations of consumers and employees, to the continuously changing digital space, there are a lot of factors that might be currently impacting your association. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue.

Associations 320

Associations Product Virtual Survey 320

ASU Lodestar Center

DECEMBER 5, 2017

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action.

Storytelling 45

Storytelling Audience Channel Story 45

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? The landscape is changing so quickly that there’s no guarantee a social measurement tool will remain relevant. If you want to reach a broader social media audience, post about topics outside of your specific issue area. By Sacha Evans.

Social Media 119

Social Media Channel Difference Media 119

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Segment your audience. Use these insights to determine which channels to prioritize sending your messages through. Choose your digital marketing channels.

Digital 59

Digital Marketing Create Social Media 59

Candid

MAY 14, 2024

It’s good to keep this updated regularly because that indicates to your audience that you’re actively posting updates. Your first step is to change the password and set up two-factor authentication. Make sure it’s the current version, is high quality, and crops correctly when used in a square or circular slot.

Social Media 105

Social Media Media Social Profile 105

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

Project 52

Project Digital Marketing Impact 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail. Research and exploration.

Mail 52

Mail Fundraising Nonprofit Channel 52

The NonProfit Times

MAY 16, 2024

Data Axle Nonprofit added audience indicators within its Apogee and DonorBase omnichannel cooperatives that identify donors poised to give following an emergency event. It builds on the firm’s suite of audience indicators that show donor behaviors, affinities, and gifting potential without time-intensive custom modeling.

Data 52

Data Captivate Storytelling Ohio 52

Tech Soup

AUGUST 15, 2022

Marketing channels and platforms are evolving every day, and your audience's behaviors are changing. Similar to any business, nonprofits need to adapt to these changes, know where their audience exists online, and provide them with a holistic experience centered around their communication preferences.

Marketing 58

Marketing Nonprofit Channel Audience 58

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Don’t be afraid to make some last-minute changes to your campaign if the data supports them. Use audience segments to appeal to your target audiences.

Gift 207

Gift Consultant Audience email 207

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. It requires a slight change in thinking for many charities, who are used to putting their call to action into a video, and then set up ads seeking video views, thinking this will get people to take the call to action.

Test 325

Test Facebook Charity Profit 325

Forum One

MARCH 12, 2024

We’ll share more after the session and dive into some of the questions we’ll tackle here: Everything’s changing so fast, is everyone already using AI? Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). For example: I want you to act as an average college student in the Midwest.

Social Media 81

Social Media Images Video Media 81

Top Nonprofits

OCTOBER 18, 2021

At one point, the discussion around using Facebook revolved around how to build an audience on the platform and then direct that audience to another digital location such as your online donation page. Facebook Messenger as an Acquisition Channel. Hook, Line, Sinker: Reeling in Your Audience with Cut-Through Content.

Social Media 52

Social Media Media Fundraising Change 52

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now? Ease of experience.

Digital 130

Digital Advocacy Fundraising Channel 130

EveryAction

JUNE 21, 2023

While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round. Creating change is not a “one-size-fits-all” effort—there’s room for many voices.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Connection Cafe

MARCH 2, 2021

But going forward, many of us now need to address… budget changes. When it comes to those budget changes, how often is your budget spot-on in every aspect? And most importantly, how do you communicate budget changes to your staff, volunteers, and stakeholders? The post Budget Changes? first appeared on npENGAGE.

Change 52

Change Tips Attitude Poll 52