Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2009

There's been growth in older segments, most notably the 35-49 segment: As an entity moves from being niche to a major player the composition, or make-up, of its audience changes. Social networks online started out amongst the younger audience. Furthermore, Facebook has added almost twice as many 50-64 year olds visitors (+13.6

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 17, 2008

There's some really good advice from Skelliewag about growing your audience and I've followed this advice with good results. What are your best tips and advice for building an audience for your blog? I also came across this piece from Dosh Dosh about a content strategy for building a niche. So, let me me put this out to the readers.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 3, 2009

Submitted by Nedra Weinreich, publisher of Spare Change The eternal question in social marketing is how to go about selecting the audience segment your program will address. The first group is usually the audience that the program was funded for in the first place.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2019

The important thing is to start with having empathy for your target audience – understand their feelings, see what they see, appreciate them as humans, and communicate this understanding. To make the workshop interactive, I spent a brief amount of time presenting the what, why, how, and examples of target audiences.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The audience laughed. The moderator, Marcelo Jamberio, organized a set of questions that other Marcelo and I responded to with slides and audience interaction. Engagement with a purpose and knowing your audience. A persona is a fictional person created to represent a target audience.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 17, 2014

One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?” Audiences love inspirational, relevant, and timely quotes, especially if created in graphic, visual format.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences. Your nonprofit can co-create high quality content that is of value to your audience.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 30, 2018

Worse is the impact of siloed organizations on nonprofit audiences – cuz really, how many emails can you get from the same organization before you go a little nuts? The challenge is to reach our audiences where they are, in that moment, with compelling content and a call-to-action… Not exactly what siloed organizations are best at.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

For your organization, a leadership profile online for your executive director can help your organization reach a different audience that may not already be following your brand. Chameleons know the audience they want to reach on different social channels and where it overlaps with their organization goals. How To Be A Chameleon.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2023

When we first started publishing and presenting on Smart Tech and AI tools to audiences of fundraisers, nonprofits, and funders in the social sector field, the media narrative around AI was presented as binary.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2018

Even prior to Facebook’s recent announcement, the non-profit had decided to expand the number of platforms on which they share video, while still focusing their videos on storytelling to engage their audience. Preferred Audience does not exclude your entire base, but it tells the algorithm to favor some over others.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2014

This is where you identify the learning goals, audience needs, existing knowledge, and other background by doing audience research. Ideally, audience research should be done before you design your workshop or course. I feel strongly that to keep audiences engaged, they have to be moving.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 1, 2008

I'm leading a session at NDN Event the week after next in DC. Are you planning to go? Let me know.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 20, 2014

Marcelo expertly wove in audience interaction – which was quite impressive given that there were over 1,000 people in the room. It delighted and surprised the audience because the singer, Chris Griffin, entered from the rear of the room and it wasn’t until the spotlight landed on him that we realized it was live.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 19, 2012

Also, you need, as Jan Gordon points out in the skype video interview, to know the audience’s content consumption patterns and interests. What’s the context that you an share to help your audience understand it better. Jan practices what she preaches about engaging with your audience about the content your curate.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

The assessment helps nonprofits look at eight different areas: Technology, Content, Channels/Devices, Audiences, Analytics, User Experience, and Governance. Audiences: We have defined and accepted audience segments based on user attributes, behaviors and analytics and tailor our offer to these audiences.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 9, 2013

Here are some tips: Know your audience. The first step in marketing is to understand your audience. The next step is finding your audience online, or more importantly helping them find you. It’s a reflection of culture and online practice and by understanding the audience you will understand better how they talk to each other.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2012

2. What worked about the audience interaction activities face-to-face? I always start a panel with a living assessment of the audience to discover their experience, knowledge, and attitudes about the topic to be presented. This helps presenters gauge the audience and figure out whether to dial up or dial down their presentation.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

But with recent changes to Facebook Pages and the newsfeed algorithm that now prevents parts of your audience from seeing everything you share, nonprofits big and small are turning to Facebook ads for as little as $1 per day to ensure eyeballs and engagement. 3. Determine your ideal audience.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 14, 2014

Carolyn, Ben, and I each did a brief presentation on the topic and then we sat down for a discussion facilitated by Darian and Ritu using questions from the several thousand people in the audience. Here’s another example about a nonprofit CEO (Helen Clark of UNDP) using Twitter to engage audiences about policy.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2014

We covered strategy, especially identifying audiences through personas and key objectives. What audiences do you need to connect to reach your goals? What messages will motivate those audiences, and what are the best vehicles to deliver them?

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

We knew that if our film was compelling, we could break through to the people in the audience — and maybe they would help get the word out about the film and the issues it explored. Knowing your audience remains essential, because each platform is a new arena for expression, and a new avenue to engage different targets and users.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2014

” (Photo captured by Renee Blodgett). The audience was primarily college students and after the event, several came up to me and thanked me for inspiring them to do a social good activity online. The talk is brief and you can view the video here.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2013

You need to shape it and that means thinking through some design questions. What are your session’s learning objectives and who is the audience? Who are the subject-matter experts that you’ve assembled to share their ideas with the audience? How will the audience participate? Who will facilitate?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

If you want to reach a broader social media audience, post about topics outside of your specific issue area. Look to attract crossover audiences who don’t only follow other organizations like you. Bedsider’s audience, for example, also follows Jimmy Fallon and Katy Perry, not only other groups that promote birth control.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

The following excerpt from it offers a brief look at how to clearly define the goals you hope to pursue through social media, and the specific audiences you’re trying to reach with them. Defining Social Media Goals and Audiences. Different tools have different audiences. Social media often has two aspects.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

One of the key messages in the book is that nonprofits should not start with the tools and data, but start to clearly define success and their audience. By doing so, they will understand the few data points and the tools needed to collect that data to figure out if they have been successful! Then check out Simply Measured.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook. If your event includes a discussion or speaker, you can solicit questions from your audience ahead of the event using a tool like Google Moderator.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

For arts organizations social media can be a highly effective, not-so-secret weapon to share content with the public, build audiences, fundraise and create community – especially with younger constituents. Management attitudes. More than 25% remain “daunted by the technical aspects” of managing digital communications across various platforms.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Flickr Photo by Soyignatius.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

You also need to think about its voice and tone and how it can be relevant and engaging to your target audience. Beginner Guide To Growing Your Audience on Facebook Messenger. Bots are catching on and as we move further into the autonomous, your audience/stakeholders may expect them as a way to connect with your nonprofit.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

What should be measured are shifts in awareness, comprehension, attitude and behavior related to donations, purchase, branding, reputation, public policy, employee engagement, and other shifts in audience beliefs or behaviors related to SMART objectives. .

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2014

Instagram has a couple of marketing benefits. It’s a great branding tool because it can engage audiences, creative instimacy, and appeals to the emotions. How To Convert Instagram Audience To Supporters (2014). It was created in 2010 and purchased by Facebook in 2012 (more history here ).

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

Who is our audience and who do we want them to be?” It requires clearly defined time frames, audiences, and outcomes. Change in behavior of target audiences. One technique is after identifying goals, list all your audiences/stakeholders and ask – how likely will they influence the success or failure of getting results?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I detected a clear shift in attitudes in the audience at the conference based on the audience questions. I didn’t get asked ”What are the best tools to measure followers on Twitter?”

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Attitude Social Media Measure San Francisco 97

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2015

You have to ask, how is polling the audience and seeing the aggregate results helping people learn? I have used online polling mostly on Webinars to learn more about audience characteristics at the beginning of the session and as reflection exercises in between sections of content. In other words, to what end?

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