Eric Jacobsen Blog

FEBRUARY 5, 2024

Getting an MBA takes time and money, making it inaccessible to many people who want to take charge in the business world. That core consists of working through and with other people to create value while using financial concepts and metrics to maximize the value created for all company stakeholders. Model cooperative behavior.

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Skills Learning Knowledge Leadership 92

Nonprofit Tech for Good

APRIL 12, 2019

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches. Do the research.

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St. Louis Headline Search Google 239

Get Fully Funded

APRIL 23, 2023

To do that, you have to connect with them emotionally through a story, a photo, and hero language that makes them feel special and important, like they personally stepped in and made a difference through their gift. You don’t need to dive into details or emphasize the tragedy and past trauma of the people you work with.

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Gift Donor Language Video 119

Bloomerang

OCTOBER 23, 2023

—John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. I’ve always been an optimist—believing people are more interested in the solution and the progress forward, than alarm and complaint. This might be why bad news seems to garner more attention.

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Raise Fund Disaster Images 93

M+R

JULY 10, 2023

Keep these in mind next time you are self-editing, and you may find your ideal lede lurking a few lines in to your draft. Your audience, on the other hand, is mostly full of normal people. People who care, yes, or they wouldn’t be your audience — but who very likely have other things on their mind. Fair enough.

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Guidelines Audience Language Content 89

Association Analytics

JULY 22, 2021

Use tactics that are fun or provide a value for people to share their information with you. Use visualizations to see gaps that need attention. Keep in mind the delicate balance of your need for data without asking people for too much information. Make it easy for people to provide information to you. Be creative.

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Data Analytics Associations Registration 169

sgEngage

FEBRUARY 17, 2023

Have Them at Hello Start with an irresistible subject line that’s 50 characters or less and grabs your audience’s attention: Convey urgency. (“Our When segmenting your list, be careful about language that could alienate certain donors. But it turns out that identity-focused language can be even more powerful. Ask a question. (“How

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email Communication Effective Fundraising 77

Nonprofits Source

MAY 6, 2024

As we review these techniques, keep your nonprofit’s current recruitment approach in mind and consider how these strategies can help achieve your recruiting goals. Implement inclusive language and content. Pay attention to subject lines. Use automated personalization tools. Clarify navigation and next actions.

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email Tools Strategy Application 52

sgEngage

FEBRUARY 18, 2023

HAVE THEM AT HELLO Start with an irresistible subject line that’s 50 characters or less and grabs your audience’s attention: Convey urgency. (“Our When segmenting your list, be careful about language that could alienate certain donors. But it turns out that identity-focused language can be even more powerful. Ask a question. (“How

email 70

email Communication Effective Fundraising 70

Nonprofit Tech for Good

APRIL 10, 2022

Experiment and keep in mind that those who use Twitter regularly tend to love Twitter. Write tweets in clear, concise language. Embrace a writing style known as plain language which is becoming an increasingly important skill for social media managers. It’s a community that takes a while to understand and adapt to.

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Twitter Practice Social Media Nonprofit 343

Get Fully Funded

JUNE 25, 2023

The way you tell your story and engage people in your message can make or break your fundraising efforts. Shared stories bind all sorts of people, from families to religious groups. Nonprofit storytelling lets donors and volunteers know that they are making an impact and making life better for real people. Again, words matter.

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Storytelling Examples Donation Story 124

Get Fully Funded

NOVEMBER 14, 2022

hint: it’s very helpful if you can make your “character” a specific person/animal or small group of people/animals that you can attach names to). Fatima is doing very poorly in school because she has no energy, and she is not consuming enough calories to keep her mind sharp. Your Story, the Sequel People love updates!

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Storytelling Fund Raise Music 139

Get Fully Funded

AUGUST 8, 2022

You’re asking people to help you feed hungry families or save animals or provide scholarships for at-risk youth. Look, fundraising is about connecting people who care with work that matters to them. People typically give to multiple nonprofits or causes at the same time (usually 3 to 5). Fundraising is not about you.

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Donation Time Money Gift 122

Qgiv

JANUARY 12, 2023

billion people were using social media worldwide in 2021, and that number is only expected to increase over time. With social media, you can connect with your donors in real time and give them information about the work you’re doing and a peek behind the curtain at the people that make your mission a success. Develop your brand.

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Social Media Strategy Media Donor 52

Byte Technology

MARCH 25, 2015

With that in mind—and aside from securing a qualified professional designer who can guide you through the ins and outs of SEO—there are some very simple ways to stand and be recognized on the Holy Grail of search engines. Speak Their Language. Pay Attention to Your Page Titles. Who is your target audience?

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Search Results Profit Google 100

Beneblog: Technology Meets Society

MARCH 28, 2014

TED gives me the chance to brainstorm with loads of people who gather to discuss ways to change the world through technology and design. Bjorn has gotten a lot of attention for his recommendations to combat climate change by focusing on improved humanitarian efforts. Of course, we’d have to focus on local language content.

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Ideas Kenya Brain Software 223

TechImpact

SEPTEMBER 22, 2014

Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics. The app is most effective with the English language, though. One thing to keep in mind, however, is that to access the Twitter analytic platform you need to have run at least one paid Twitter ad campaign.

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Analytics Twitter Nonprofit Statistics 177

sgEngage

MARCH 30, 2022

One common misconception people often have is that you need a big budget and a coding expert to create a beautiful and useful NGO web sit e , but that’s not the case. As you read through these strategies, keep your supporters in mind. Keeping your supporters top of mind will help you create a website that gets real results. .

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Design Websites NGO Strategy 78

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 30, 2020

This makes people perceive that the other person is less friendly or focused. When these aspects are reduced, people feel more vulnerable to negative feelings. ( Self-Complexity Theory – BBC – Gianpiero Petriglieri ). It is a fun activity that gets a few laughs, people moving, and replenishes energy. second delay.

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Virtual Tips Nonprofit Interaction 180

The NonProfit Times

MAY 23, 2024

The closest thing we have in the nonprofit space to a retailer’s limited-time only offer is a limited-time only match, and I think people really responded when they realized there was another offer waiting for them,” said Catharine Holihan, vice president of direct marketing for the American Cancer Society.

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Test email Spam United States 52

NonProfit Hub

FEBRUARY 21, 2020

An example of innovative AI is The Yeshi chatbot, created by Charity, which educates people about clean water. Yeshi provides emotional and visual ways of telling the nonprofit’s story and helping people understand the major challenges. It operates in many languages via access through the low-band internet. . Sustainability.

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Nigeria Nonprofit Haiti University 65

Qgiv

JUNE 6, 2023

When scheduling your ad campaigns, keep in mind that some months are more lucrative when it comes to donations. While organic traffic helps, targeted ads reach more people. Do you want to encourage people to donate to your organization? Use pictures with people in them for the highest engagement.

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Facebook Guide Demographics Nonprofit 86

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 16, 2015

Organizational Awareness: the ability to understand the politics within an organization and how these affect the people working in them. Service: the ability to understand and meet the needs of people you work with. Pay close attention to interactions with other people. Identify other people’s emotional states.

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Skills Build Technique Language 50

DNL OmniMedia

JULY 14, 2021

But there’s a lot competing for your donors’ attention online. You don’t want social media feeds or a text message to take their attention away from their goal of giving. . Keeping this in mind, you’ll need to optimize your nonprofit’s tech. Call-to-action language . Donation buttons . Is accessible for all viewers.

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Tech Donor Tips Online 52

Neon CRM

NOVEMBER 14, 2023

It’s a campaign geared toward targeting and attracting people interested in the organization’s mission, goals, and activities. Sharing your mission during a membership drive raises awareness for your organization and expands your reach, even if people don’t join right away. You want to reach as many people as possible!

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Benefit Track Associations Marketing 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 21, 2014

Over the past year, I’ve been trying to incorporate thriving into my life – most recently with integrating “ walking ” into work and embracing the personal analytics movement to pay attention to health. Thriving requires taking a digital detox – going offline and focusing on the other people you are with.

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Business Slideshare Metrics Life 129

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 Are you tired of feeling like a wee fish in the vast ocean of social media? billion by 2025.

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email Rate ROI Social Media 52

Candid

APRIL 13, 2021

In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. Keep in mind, however, that you should measure meaningful conversions. These action-based keywords will attract people who are looking to use their time to make a difference. Impressions.

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Grant Google Problem Analytics 98

Neon CRM

NOVEMBER 29, 2023

GivingTuesday is an opportunity for people to give back to their communities by donating money, volunteering their time, or advocating for causes that they believe in. With those statistics in mind, let’s take a look at what this reveals about donors. Who Is Giving? That spike in online payments at 3:00 a.m.

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Lesson North America New York Kentucky 52

Achieve

JULY 27, 2017

"Movements are built by and for the people. The people generate the movement, spread the rallying cry of the message, and depend on one another to meet the collective’s goals in addressing the social issue at hand. A story based on a vision for change for people or communities that need it most.". Why do people give?

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Question Develop Help Language 52

Bloomerang

FEBRUARY 1, 2023

There is no shortage of highly talented leaders coming from Black, Indigenous, and People of Color (BIPOC) communities, and many of them lead from within the nonprofit sector. They do however face unique challenges, which are numerous and varied, reflecting the complex and evolving nature of the nonprofit sector as a whole.

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Accessibility Challenge Leadership Tips 108

Connection Cafe

JULY 13, 2017

Strong and effective body language. I recommend having your script down pat so you can focus your attention on your donor. Only 7% of communication is verbal – a whopping 55% is your body language and eye contact! Strong and Effective Body Language. Body language can betray you. Asking is part art and part science.

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Skills Language Fundraising Script 41

Qgiv

APRIL 6, 2021

The issue some people have with asking for donations in person is that it can be a nerve-wracking experience. When asking for donations in person, keep these tips in mind: Do research beforehand. People want to meet in person to get a good feel for your nonprofit and your cause before they write a sizable check.

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Personal Donation Tips Script 105

sgEngage

AUGUST 28, 2023

From Mother’s Day campaigns raising money for breast cancer research to Christmas fundraisers collecting gifts for children in need, great holiday fundraisers stick in your mind for years afterwards. The cost of a small prize for the winner will be well worth the attention the contest draws to your campaign.

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Campaign Tips Fundraising Contest 78

Qgiv

JUNE 1, 2021

But on the other hand, you can’t see the person, read their body language, or establish a face-to-face connection with them. To prevent people hanging up on your charity, use your own available resources: Rely on volunteers. Be mindful of these tips to help make your calls personal: Confirm the caller.

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Phone Donation Tips Script 105

Get Fully Funded

AUGUST 24, 2021

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. Not the content (which most people skim in about 13 seconds or less). Start by being very clear what you want people to do after they read your email.

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Results email Fundraising Story 122

Eric Jacobsen Blog

MARCH 16, 2017

Former employees quoted in the newspaper article remember Mr. Kauffman as a leader who shared these lessons with them: "You can do anything you want if you set your mind to it and if you study your competition." "You You can't be afraid of trying something" "Treat people the way you want to be treated."

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Kansas City Leadership Kansas Lesson 40