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Weaving Empathy into Action: The Crucial Role of Storytelling for Nonprofits

Nonprofit Tech for Good

When people feel emotionally invested in an organization’s story, they are more likely to perceive the organization positively and become advocates for its cause. When people feel emotionally invested in an organization’s story, they are more likely to perceive the organization positively and become advocates for its cause.

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Is it a movement or a moment?

Candid

Recent years have seen several examples of moments that captured public attention—typically after years-long efforts and organizing before they burst into wider awareness. Growing from the inside out Typically, movements first engage those most directly affected by the cause, radiating out in concentric circles.

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

They are more likely to donate to a cause, attend a virtual event, or volunteer when they are invited by people they know and trust. As more organizations are relying on social media for their communication, it is becoming increasingly harder for nonprofits to attract and hold a prospective donor or volunteer’s attention.

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Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention.

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Why we still give to causes we don’t care about.

Achieve

I just gave $25 to a person I don’t even know, for a Dance-A-Thon fundraiser supporting a cause I don’t even care about. But to be honest, I didn’t care much about that cause, either. Giving time and money to causes I wouldn’t ordinarily invest in. It’s not that people didn’t give to the causes they first identified – some did.

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5 Important Marketing Lessons Nonprofits Can Learn From The Hunger Games

Connection Cafe

Fans’ obsession with the Hunger Games saga isn’t by chance. As a Hunger Games fanatic (if Disney creates a Panem-based theme park, I’ll be first in line to visit the Capitol), I’ve been thinking about how nonprofits can learn from the phenomenon and generate this type of dedicated following. Hunger Games Lesson 3: Precision Matters.

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Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

More than 98% of all donations go directly to feeding programs for people facing hunger. When I asked him about the ultimate point of paying attention to the donor thank you process, he said, “ Retention. Charity Navigator has awarded Feeding America a four-star rating for ten consecutive years. There’s nothing better than that.”

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