Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

Test 114

Test Impact Experiment San Francisco 114

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. Use your UTMs.

email 104

email Marketing Test Mail 104

Nonprofit Tech for Good

DECEMBER 20, 2018

To see the effect format can have on your video, check out the results of an A/B test run by The Jane Goodall Institute. Adding legible, large text that is viewable on a small, mobile screen lets you get your ideas across, even if your audience isn’t listening. You really only have a few seconds to grab attention.

Social Media 266

Social Media Video Marketing Practice 266

Museum 2.0

OCTOBER 8, 2019

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. As first-time parents, they are the focus of most attention, almost to a fault. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people.

Audience 38

Audience Museum Classes Library 38

Get Fully Funded

JANUARY 27, 2022

This is an example of an effective call to action (CTA) — a short statement or button that urges audience members to take a certain action. Use A/B testing to assess the effectiveness of your CTAs. When you determine your most important supporter actions, you can use your CTAs to help boost conversions.

Action 64

Action Guide Language Test 64

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

Content 105

Content Test Student Audience 105

Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. Every piece of direct mail that converts donors has to not only capture their attention but also move them to take the next step and give. Direct mail is too often associated with the past.

Mail 52

Mail Campaign Donor Tips 52

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective.

Lesson 59

Lesson Fundraising Digital Test 59

Qgiv

JUNE 6, 2023

How do you target the right audience for Facebook Ads for nonprofits? In general, posting engaging content on social media will help you broaden your audience, but employing Facebook Ads expands your reach even further by delivering your posts to your supporters’ feeds and showing them to your chosen targeted demographics.

Facebook 86

Facebook Guide Demographics Nonprofit 86

Nonprofit Tech for Good

JULY 1, 2020

She helps brands grow engagement and build relationships with their audience. As more organizations are relying on social media for their communication, it is becoming increasingly harder for nonprofits to attract and hold a prospective donor or volunteer’s attention. Leverage social information and norms.

Social Media 325

Social Media Support Media Social 325

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. You don’t have to be in a rut, relying on data only to identify email blast audiences or simply for major donor prospecting work. It can be even more challenging when you’ve hit a wall in your acquisition efforts.

Donor 87

Donor Social Media Websites Content 87

The Storytelling Non-profit

JUNE 5, 2022

Write as if you’re having a conversation 5. Capture your natural conversation tone by recording yourself 6. KNOW WHO YOU’RE WRITING TO: A very important fundraising advice is to identify who your target audience is. As a non-profit organization, we communicate with different type of audiences. Get early to the point 4.

Fundraising 67

Fundraising Advice Conversation Profit 67

Media Cause

SEPTEMBER 1, 2022

An influencer brings a human face to your brand and can be used to leverage their existing relationships and loyal audience base. Micro-influencers provide more authenticity, often cost less than running an ad campaign, and can help you reach a more niche and engaged audience. . Content matters. Invest in social teams.

Social Media 52

Social Media Trend Media Social 52

sgEngage

OCTOBER 9, 2023

If we had known the full consequences of Steve Jobs showing us that first iPhone on stage in 2007 and its impacts on our lives, attention, interactions, children, environment, physical and mental health, what hard questions would we have asked? We also have t-shirts for the best audience-submitted prompts). *No We didn’t ask.

Generation 99

Generation Education Blackbaud Model 99

M+R

FEBRUARY 5, 2021

We have something to say that lands somewhere between an observation and a complaint and a call to arms: Not enough attention is paid to mid-level donors. Where you draw these lines is less important than how you think about your audiences. . How large is the potential audience? Finding your audience part 1: file analysis.

America 105

America Digital Audience Channel 105

Media Cause

APRIL 22, 2022

Whether you’re reaching out to build issue awareness, share important news, or raise money for your organization, incorporating these best practices into your email marketing campaigns can help your emails reach your target audiences and keep them engaged with your mission. . Make it Easy for Your Supporters to Get Information From You.

email 52

email Practice Marketing Test 52

Classy

JULY 30, 2021

This could make your email look like a conversation between two people rather than some larger organization reaching out. It takes more to connect with your audience than to convince them to donate, and personalized email subject lines can help you develop meaningful connections. That is where testing comes into play.

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Sample email Campaign Fundraising 121

Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. Build your audience persona. What do they like?

Social Media 52

Social Media Strategy Media Donor 52

Nonprofits Source

JANUARY 23, 2023

While we specialize in search engine optimization, our friends at Getting Attention know what it takes to make the most of Google Ad Grants. However, you’ll want to log in more frequently to make necessary adjustments and maximize conversions. We recommend you reach out to their team for all your Google Grants needs!

Grant 52

Grant Google Management Guide 52

NetWits

MARCH 27, 2013

Little history lesson – the term “above the fold” originates from newspapers, where the most attention-grabbing story would be positioned above the midline fold of the paper so it could be viewed easily from a newspaper stand. Is “above the fold” still critical to your online marketing and conversation rates? People scroll.

Life 141

Life Interaction Content Design 141

Forum One

DECEMBER 15, 2021

With the Virginia Department of Education’s I’m Determined initiative, we brought in key audiences at a discovery and design phase, much earlier than traditional audience testing would take place. The “I’m Determined” website focused on better addressing its audiences’ needs through a participatory design process.

Accessibility 71

Accessibility Goal Virginia Audience 71

Nonprofit Tech for Good

APRIL 10, 2022

It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads. That said, if engaging in a public conversation on behalf of your organization on Twitter is unsettling, there are other ways to engage: 1.

Twitter 349

Twitter Practice Social Media Nonprofit 349

EveryAction

MARCH 29, 2023

As a nonprofit marketing agency with a specialty in advocacy and campaigns, we’ve worked with countless folks like you across issue areas who are valiantly working to acquire and engage new advocacy audiences. At the center of that big picture is your target audience. Start to fill in their portrait: Who are they? Where are they?

Audience 177

Audience Advocacy Channel Mind 177

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 9, 2014

To kick things off, we are sharing a list of why trainings sometimes fail to capture participants’ attention and ultimately diminish their effectiveness. Create a simple outline with the top line things your audience needs to learn by the end of the training and stick to it. Right audience. Wrong message. Share the spotlight.

Training 121

Training Train Italy Instructional Design 121

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

Social Media 101

Social Media Headline Media Social 101

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Be sure to test and experiment to continually improve your conversions. . Deliver Your Form on Multiple Channels.

Donation 67

Donation Tips Rate Mobile 67

Bloomerang

FEBRUARY 1, 2023

As you explore the different apps, pay attention to the highlighted features and consider how each could make a difference in how you fundraise. They can give directly from their seats without disrupting conversation with one another. Conversion funnels make it easy to see where people are dropping out of the funnel before they donate.

Org 82

Org Raise Tools Help 82

M+R

FEBRUARY 4, 2021

Revenue increases were widespread, but not uniform—some nonprofits saw an influx in mid-level and large gifts, while others grew their low-dollar conversions. Some groups had standout years with audience growth and response rate—due in no small part to the pandemic (think: front-line organizations like food banks).

Fundraising 98

Fundraising Gift Rate email 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Using monitoring and measurement tools such as Radian6, Topsy Pro, Google Alerts and Tweetdeck, Upwell builds a meteorology of ocean conversations, pinpointing opportunities for intervention. We find out what is spiking, and join the conversation. Matt Fitzgerald has detailed some of our Big Listening insights on our blog.

Campaign 122

Campaign Conservancy Measure Method 122

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Google 347

Google Grant Guide Nonprofit 347

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. This type of live event will meet your audience where they are, on their terms, and thus creating a deeper impact.

Guide 93

Guide Virtual Registration Platform 93

NTEN

JULY 28, 2010

What audience am I building for?” While the characteristics of your audience are important, they should not be the first thing dictating your design direction. Your audience is yours because of who you are. Regardless of whether a visitor is a member of your specific audience or not, people are people.

Method 52

Method Audience Design Question 52

EveryAction

JUNE 22, 2016

Unfortunately, there were so many questions from the audience that we weren't able answer them all during the alotted time. There’s some great systems to test your email like Litmus and Email on Acid where you can test your email blasts and they tell you if you pass various rule sets. Find out what works for your list.

email 101

email Question Spam Test 101

Connection Cafe

AUGUST 9, 2013

Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Use Personalized Messaging on Different Audiences. Test Subject Lines And Calls to Action, For Starters. It’s not just me.

email 48

email Campaign Test Benchmark 48

Connection Cafe

MARCH 10, 2021

Track Conversions. You only have a few words to capture the reader’s attention, so make the most of that space. Many organizations use A/B testing in order to refine their ads over time. A/B testing is the process of running two ads that are distinct from each other, but are attached to the same page and keywords.

Grant 61

Grant Google Guide Nonprofit 61

The Science Behind Engaging your Supporters

SEPTEMBER 7, 2018

By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. With more Americans getting their news through social media, video content provides an opportunity to grow your audience and make your story heard. I really like to create a conversation.

Video 43

Video Create Guide Camera 43

Bloomerang

AUGUST 28, 2023

From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. For instance, the Ahern Audit runs the “you test” and grade-level tests. Neon CRM is designed to help nonprofits grow, inspire their audience, and increase supporter engagement.

Profile 92

Profile Software Nonprofit Donor 92