Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. Bob likes to quote Hal Varian, Chief Economist at Google , “I keep saying that the sexy job in the next 10 years will be statisticians,” to others on the DoSomething.Org staff. The graph above is an example.). differently as DoSomething.Org has done.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

While we have articulated our main goal and identified our stakeholders, we are still actively exploring what kind of investment we can make and what various benchmarks mean to us and more importantly what we should do with the numbers we collect. The one with the most money wins.

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DNL OmniMedia

DECEMBER 15, 2020

Finally, its predictable and repeatable impression metrics allow organizations to put their resources behind a “sure thing.”. An articulated reason for why you’re holding the event. So, regardless of the specific call-to-action, you include, it needs to be clearly articulated and eye-catching. Gratitude Campaigns.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools. Pick Metrics. ” Google Analytics is one of the most common analytics tools used by nonprofits. Select Your Tools.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Social media metrics mavens know that both qualitative and quantitative data is needed. Nonprofit social media peeps identified four categories of tools as their favorites: All Purpose: Spreadsheets, both google spreadsheets and excel spreadsheets. One place to look). Measurement should not, ideally, be driven by a tool.

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Bloomerang

JANUARY 19, 2022

Lastly, most are metrics-driven. So these are things that you guys can be thinking about in your own individual organizations, the metrics. I’m sure you’ve seen other trainings, webinars what, about gathering your metrics. Google them. But I say this, Google works well. Check out their LinkedIn profile.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2013

It means that you need to engage with a purpose or articulated goal. They measure conversions in Google Analytics using three techniques: traffic sources, advanced segments, and custom link tracking. He gave us examples of how to do this on Google Analytics using DoSomething’s most recent campaign. Traffic Sources.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

Their categories were based on whether or not the respondent was using a specific measurement tool like Facebook Insights or Google Analytics. As measurement guru KD Paine says, you need the right measurement tool for the job – identify SMART objectives , pick metrics , and then your tool. Less is more. .

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2010

You need metrics or measure against goals, but you also need harvest those insights. In a google document , some how they put the word out and 66 people signed up to blog and tweet about the birthday wish propelling its success! The key to success in social media is to leave room for reflection at the end of a project. Engagement.

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Connection Cafe

DECEMBER 22, 2013

Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. The advice in this post is a compilation of suggestions offered up by social media professionals involved in Ryan’s Google+ community. It’s important that you begin paying attention to the stats.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2011

The filter bubble is the personalization of the web for users done by companies like Facebook and Google to sell us more stuff. Some nonprofits have experimented with social advertising as part their communications strategy and Google AdWords. A while back I did a blog post about the Ocean Conservancy experiment with Facebook Ads.

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Bloomerang

JUNE 19, 2021

Sarah: Fun fact, all millennials are older than Google. And I’ve been on young professional boards, and you articulated the things that I have not been able to articulate but felt that were weird, and good, and bad. Millennials are now about 25 to 39 years old and were born between 1981 and 1995. I feel so old.

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