DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

Analytics 52

Analytics Google Guide Stream 52

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story University 52

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Enable Site Search. Use Multiple Views. Enable e-commerce.

Analytics 100

Analytics Google Digital Marketing 100

Whole Whale

JANUARY 18, 2021

Figuring out all the steps to perfect your site before a relaunch can be stressful, but we have created a relaunch checklist to help ease the process. Test test test! Cross browser compatibility check – use tools like BrowserStack to make sure that your site looks the same across all browsers.

Site 52

Site Map Google Test 52

Whole Whale

MAY 2, 2024

Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms. Social media analytics report Have your intern review the past year of posts and data from your major platforms. This will greatly help the continued SEO growth of those pages.

International 98

International Program Ideas Data 98

Association Analytics

JULY 27, 2021

When a solid taxonomy is implemented correctly, it can improve your site’s SEO. The taxonomy, coupled with good website navigation, will make it easier for people to find relevant content and increase traffic to your site and pageviews. Test and Learn! For smaller projects, test to see if the content resonates with your members.

Taxonomy 169

Taxonomy Content Data Strategy 169

Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Basically, it’s about ranking higher in the search engine results for keywords related to your site. The more the better?

Strategy 98

Strategy Tips Google Search 98

Nonprofit Tech for Good

MAY 13, 2022

Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. We’ll get to that next.

Donor 284

Donor Track Facebook Campaign 284

.orgSource

APRIL 25, 2023

You don’t have to spend much time on the site to understand the difference between outstanding and dismal. HR analytics can bring objectivity to what is frequently a highly subjective process. If you’re searching for an employee who will work on-site five days a week, you will probably have a tough time,” Sarah observed.

Application 221

Application Statistics Culture Job 221

Nonprofit Tech for Good

DECEMBER 13, 2018

Look for these six signs that your nonprofit needs a new website, and find tools and tips to better assess how your current site is doing. Having access to Google Analytics for your website is key to getting to the roots of the problem. Accessibility and usability are concepts that apply to everyone visiting your site.

Websites 245

Websites Nonprofit Guidelines Phone 245

.orgSource

SEPTEMBER 19, 2023

We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. A website redesign might feel daunting, but don’t let an unattractive site hold you back. Get acquainted with customer analytics, a process that provides more accurate insight into what your members really want. leadership.

Sponsor 221

Sponsor Associations North America Law 221

Tech Soup

OCTOBER 22, 2013

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. But are you missing out on some of the most useful features in Analytics? Google Analytics Academy.

Analytics 58

Analytics Web Resource Tutorial 58

sgEngage

JUNE 22, 2021

Google Analytics Data Review. Assuming you have Google Analytics running on your website, you have tons of data (maybe too much!) To keep it bite-sized, start by looking at: Behavior > Site content > Landing pages. Behavior > Site content > Exit pages. A/B Testing. Social Media Engagement.

Method 75

Method Research Test Analytics 75

Greater Giving

SEPTEMBER 12, 2023

Predictive analytics: BWF defines predictive analytics as the process of assessing your nonprofit’s data to make predictions and model future donor behavior. For example, if you’re using a chatbot to answer queries on your site, you could measure response time, user satisfaction, and query resolution.

Team 98

Team Tips Fundraising Training 98

Nonprofit Tech for Good

MAY 8, 2019

Race Forward’s digital footprint now includes four main properties, including Colorlines , a daily news site. As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

Online 240

Online Hunger Metrics Drupal 240

Connection Cafe

AUGUST 17, 2011

If you’re not yet familiar with Google Analytics, it’s a free tool from. Google that you can add to your site to give you information about how. When you think of search engines, you probably think of Google, but maybe not Google Analytics. In the top area, turn on site search, and enter your search parameters.

Search 46

Search Analytics Google Site 46

Whole Whale

SEPTEMBER 26, 2023

Microsoft Clarity offers a compelling solution by providing real-time analytics that facilitate data-driven decision-making. The tool allows organizations to test and optimize content, understand confusing elements on webpages, and analyze user behavior. Additional Resources Should I use Microsoft Clarity and Google Analytics?

Analytics 52

Analytics Google Analysis Case Study 52

Forum One

AUGUST 29, 2023

We design new, fresh solutions based on tested, proven approaches.” Prior to joining Forum One, Steven was Director of Strategy & Insights at global agency imre , and was co-founder of livehelper.com , an early innovator in website analytics. Using AI to Guide a Career Path in Government U.S. We’re excited to work collaboratively.

Strategy 70

Strategy Government Analytics Roles 70

Nonprofit Tech for Good

APRIL 10, 2022

Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media). 8) Get to know your Twitter Analytics Dashboard.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. Email Opens + User IPs. Use your UTMs. Follow Apple’s Announcements.

email 104

email Marketing Test Mail 104

sgEngage

JULY 13, 2021

It’s the skeleton, or bones of the site that really holds it all together. IA defines the navigation of the site and the layout of all the key design elements. My team and I like to conduct card sort tests to help define the navigation for a website. Information Architecture (IA) is the structural design of a website.

Websites 103

Websites Structure Template Design 103

Bloomerang

FEBRUARY 1, 2023

Google Analytics — Top Fundraising App for Nonprofit Websites Where’s the first place your supporters go to learn more about your organization, its mission, and your upcoming opportunities for involvement? Google Analytics provides valuable insight into your website and its successes. Set this up on your computer.

Org 82

Org Raise Tools Help 82

VisionLink

JULY 19, 2013

This is important because the more people are able to use your site, the more they will learn about your cause, donate, and give support. Want to get some ideas for testing your organization''s site? Do a user test of the VisionLink website and see how we are utilizing tips from this post to improve our organization''s site!

Websites 185

Websites Denver Test Nonprofit 185

Connection Cafe

OCTOBER 30, 2017

Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site. One of the biggest benefits that Google Analytics provides is visibility into how supporters are reaching your nonprofits website.

Analytics 39

Analytics Volunteer Donor Google 39

NetWits

SEPTEMBER 5, 2012

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. and identify their top 3 tasks on your site. You have a site map that resonates with the way your audience accesses information.

Design 247

Design Web Guide Slides 247

Top Nonprofits

MARCH 16, 2022

If your site is out of date, you’re missing out on valuable support from your visitors. Your site doesn’t engage your audience. Your site isn’t accessible. You can use the revamp process to update multiple pages or aspects to give your site a uniform, cohesive look. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard. What is it?

Report 251

Report Web Analytics Comparison 251

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Why important? Click Image to see larger version.

Analytics 99

Analytics Interview Story Phase 99

Forum One

JUNE 10, 2021

Most nonprofits have access to at least one web analytics platform, like Google Analytics or Adobe Analytics. However, assuming your site is running smoothly, you’ll be more likely to achieve a revenue goal if you can find a segment of visitors who are donating less dollars or less frequently, and then improve their experience.

Personal 49

Personal Online Giving Oregon 49

NTEN

JANUARY 13, 2012

With some of the new features in Google Analytics , you can see more than ever what visitors to your site are doing. She'll present four cheap and fast methods to solicit qualitative feedback from your users at our upcoming webinar, " Website Usability Testing 101 ". > The bigger question, sometimes, is why ?

Method 54

Method Test Websites Analytics 54

Byte Technology

APRIL 15, 2015

It seems that the search engine behemoth is rolling out a new algorithm that will now rank sites based on how they render across the wide spectrum of mobile devices, whether they be smartphones, tablets or even the new watch technologies. To begin, check your site through Google’s “mobile-friendly test.”

Search 100

Search Mobile Websites Headline 100

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. Learn GA4 in parallel with your UA analytics to understand how data from the two systems compare. As organizations experiment, test, and try new approaches, products will be developed.

Time 71

Time Metrics Analytics Adopt 71

NTEN

MARCH 16, 2010

Session: Data Data Everywhere: Drowning in a sea of Analytics. Analytics integration and interpretation. A web site is no longer your only (and in some cases, primary) presence on the Internet. There is more to analytics than copying and pasting the code at the bottom of the page.

Analytics 70

Analytics Data Question Atlanta 70

The Fundraising Authority

MAY 8, 2021

This powerful combination of targeting and effectiveness makes Google Ads extremely valuable for organizations looking to drum up more donors, increase site traffic, and expand their reach. Google doesn’t want to promote bad sites, events through paid advertisements because it will annoy their users. Visit your site.

Grant 152

Grant Google Search Application 152

VisionLink

JUNE 19, 2012

Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. hyperlinks to all these sites) Tools like Google Analytics, hootsuite.com, and crowdbooster.com can help you analyze what is working and what is not.

Content 205

Content Websites Strategy Adwords 205