Connection Cafe

AUGUST 6, 2015

As a fundraising analytics consultant, I see a variety of development program structures and fundraising strategies. Here are a few tips and recommendations on how to approach analytics projects to enhance your major giving program.

Analytics 20

Analytics Gift Strategy Fundraising 20

Care2

JANUARY 6, 2009

In part 1 of this series, we discussed how to correctly install your Google Analytics. This is the most important part of your web analytics. Google Analytics has proven particularly helpful for content-based sites and commerce sites. Unique visitors per day/week/month. Cost per visitor. Bounce rate. Abandonment rate.

Analytics 54

Analytics Google Websites Metrics 54

Wild Apricot

DECEMBER 21, 2017

Data Analytics. Today, sales teams harness the power of big data analytics, artificial intelligence and machine learning to improve performance and future proof profitability. Data Analytics Software. Average Win Rate is the ratio of closed won deals over the total number of won and lost deals. Automation.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Nonprofits Source

FEBRUARY 13, 2023

Once nonprofit users integrate the matching gift software into their online donation form, donors will input their employer, and the software will seamlessly submit the request and amplify the gift by a 1:1 or even 2:1 ratio. Choose a platform with auto-submission capabilities to further simplify and speed up the process.

Digital 52

Digital Strategy Fundraising Google 52

AccelEvents

JUNE 16, 2021

If you’ve run a similar event in the past, then you have some sense of expense ratios and trends. Data and analytics. Its advanced features can support lead capturing, streaming, data and analytics, booking, hosting an event website, marketing, and integrating. . Booking and ticketing fees. Event website hosting.

Tips 89

Tips ROI Registration Goal 89

Saleforce Nonprofit

SEPTEMBER 2, 2022

For example, net zero long term goals, CEO-to-employee pay ratios, employee injury statistics, and incremental improvement in diversity hiring. In reality, they are not only distinct, but also require unique approaches that drive different outcomes. ESG is compliance driven, with reporting that focuses on how companies are doing less harm.

Impact 59

Impact Service Companies Measure 59

Care2

JANUARY 6, 2009

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

Analytics 54

Analytics Google Social Media Websites 54

Bloomerang

JULY 26, 2021

Mastering an analytic approach to strategy and planning. A good ratio is three or four non-ask (cultivation) emails for each one with an ask (solicitation). Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value.

Strategy 142

Strategy Online Fundraising Plugin 142

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I wanted to see if Avinash Kaushik had written in depth about analyzing Twitter in Google Analytics - I found his reference in his blogging tips that Twitter was golden in terms of referral. It lead me to this post by Louis Gray called " What's Your Twitter Noise Ratio ?"

Twitter 74

Twitter Ratio Google Artist 74

Top Nonprofits

MARCH 16, 2022

Review the analytics from your nonprofit’s website. For instance, large text should have at least a 3:1 contrast ratio. This makes them more likely and more comfortable engaging with your site and providing personal information within your site forms. Your site doesn’t engage your audience. Include alternative text on images.

Websites 115

Websites Nonprofit Audience Mobile 115

DNL OmniMedia

JANUARY 14, 2022

Match ratios. Matching gift software comes with a lot of benefits to nonprofits, one of which is key data analytics. This tool can provide users with a ton of information on a company’s program guidelines with just a quick search of the business name. This typically includes: Donation minimums and maximums. Match request deadlines.

Gift 52

Gift Technology Tips Database 52

Get Fully Funded

JUNE 27, 2022

If you have a CRM with an analytical dashboard, like Little Green Light or Bloomerang , you are presented with this number daily. Did you maintain a 3:1 ratio , providing donors with three warm touches between Asks? But do you really think about it? Or do you push it out of your mind? Stewardship: Run a report looking at repeat donors.

Evaluation 72

Evaluation Fundraising Raise Grant 72

Qgiv

JULY 25, 2022

From the registration process to post-event reports and analytics, Qgiv can help you streamline your event planning process by taking care of some of the most important parts of any successful event. This is a great resource for nonprofits and higher education institutions who are looking to amplify their fundraising efforts.

Alternative 52

Alternative Guide Classroom Gift 52

Connection Cafe

OCTOBER 12, 2017

Target Analytics studies donors and fundraising data. Enhancing Your Major Gift Strategy with Analytics. The role of an analytical analysis is to help you identify and strategize the right individuals and target audience for specific types of gifts , as well as how much to ask for and who to prioritize. Embracing Change.

Gift 35

Gift Strategy Benchmark Arts 35

Nonprofits Source

JUNE 22, 2017

Tangible measurements are easy to calculate and can fall into any number of ratios and equations. The best way to measure that growth is with Google Analytics. Within your analytics dashboard head over to Acquisition -> All Traffic -> Channels. Cost Per Impression (CPM). Clicks are important because they show value.

Digital 111

Digital Marketing Guide Chapter 111

Achieve

AUGUST 12, 2021

There’s a good chance that you can tap into corporate giving programs like matching gifts, in which case their employers will send a donation to your organization often at a dollar-for-dollar ratio. To capture these opportunities, leverage. a company search tool like Double the Donation.

Audience 82

Audience Tips Fundraising Social Media 82

Connection Cafe

JANUARY 12, 2015

The ratio of mobile-to-desktop donations also varied significantly across organizations. When measuring the top quarter of organizations with the highest mobile-to-desktop gift ratio, the average climbed to 17.8%. Crack open Google Analytics. Reality: Across all of the nonprofits we measured, an average 9.5%

Mobile 20

Mobile Fundraising Ratio Registration 20

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

The tools include Google Analytics, PostRank, Feedburner, and others. Hard Data Points: Look at the Feed Subscribers trends from Feedburner and Unique Visitors Trends from Google Analytics. If you use wordpress, Joost Blog Metrics will give you a post to comment ratio. . Did you do any outreach to encourage commenting?

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

He has developed an analytics tool that if you apply thoughtfully can help you improve the results of your Twitter strategy. Twitalyzer calculates your influence based on your signal-to-noise ratio, generosity, velocity and clout, and it also allows you to calculate a score for any other Twitter user you wish to track.

Measure 67

Measure Relationship Metrics ROI 67

Amy Sample Ward

APRIL 27, 2009

Analytics tools. assessed the conversation and they had a 58% negative blog/conversation ratio (used manual researching, icerocket, forumtracker, search.twitter, etc.), new that was the metric/goal to track and 6 months later there was only 18% negative ratio. Here goes… Take aways: How to use listening. The right metrics.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Guy notes that the ideal ratio of peoples’ comments to your responses is one-to-one. More here about that metric and other Facebook metrics you can gather in the Facebook analytics program. The exception is when there are many comments that are generic such as “Nice!” or “Love it!” Liking or sharing a check-in deal.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank.

ROI 50

ROI Widget Metrics Cambodia 50

Nonprofits Source

NOVEMBER 21, 2022

Microsoft has analytics options that can inform your keyword decision-making. . Tip 4: Consult Microsoft’s Analytics Options. As mentioned in Tip 1, Microsoft’s analytics options offer valuable data and insights for analyzing your campaigns. Tip 2: Optimize Your Landing Page.

Grant 97

Grant Nonprofit Digital Metrics 97

Nonprofit Tech for Good

MAY 18, 2013

Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” That said, in the book I wish I would have written to “Follow on a 1:1 ratio or at least follow more often” – here are four reasons why.

Social Media 264

Social Media Social Chapter Media 264

Nonprofit Tech for Good

OCTOBER 22, 2012

Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” That said, in the book I wish I would have written to “Follow on a 1:1 ratio or at least follow more often” – here are four reasons why.

Social Media 254

Social Media Social Chapter Media 254

Bloomerang

AUGUST 9, 2021

Mastering an analytic approach to strategy and planning. The ratio may not be exactly 80/20 (i.e. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase your donor lifetime value. In this post, I’ll explore the fourth strategy. .

Donor 127

Donor Strategy Fundraising Gift 127

Nonprofit Tech for Good

MAY 18, 2013

Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” That said, in the book I wish I would have written to “Follow on a 1:1 ratio or at least follow more often” – here are four reasons why.

Social Media 210

Social Media Social Chapter Media 210

Nonprofits Source

FEBRUARY 25, 2017

How to set up Google Analytics. The efficiency ratio , also known as the revenue to cost ratio. The best part of the efficiency ratio is that it doesn’t involve any complex math. Use the efficiency ratio to calculate the ROI of your marketing activities. Google Analytics. Google Analytics.

Content 40

Content Leadership Marketing Files 40

CauseVox

JUNE 1, 2021

Traditionally, companies offer a 1:1 match ratio but some employers do a 1:2 or even a 1:3 match on all donations, up to a maximum amount. Let’s say a donor’s $50 gift was matched at 1:1 ratio. Social media integration can be as simple as ‘like’ and ‘tweet’ buttons or more complex with auto-posting and data analytics.

Websites 52

Websites Fundraising Site Create 52

Bloomerang

JULY 6, 2022

A/B testing is the process of designing two different versions of your giving form, then using website analytics to determine which page had a higher conversion rate. Businesses usually match at a 1:1 ratio, but some match at a 2:1 or even 3:1 basis. Maximizing online donations.

Donation 88

Donation Practice Gift Nonprofit 88

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

Avoid Analytophilia Alexandra Samuel coined that phrase in a post on social media analytics and metrics about the greatest peril of social media: analytophilia. She recommends that you don't go into your analytics or stats program without composing a specific question first. Gathering insights: What is the style of the writing?

Measure 95

Measure Tips Metrics Bookmarking 95

ASU Lodestar Center

MARCH 14, 2018

This is because Facebook will show your video thumbnail with a wrong ratio and you will have limited engagement since Facebook algorithms like native videos best. Aside from that, they also utilize analytics platforms to determine the return on these events. No Need to Plan Events Solo.

Trend 60

Trend Marketing Fundraising YouTube 60

NTEN

MAY 5, 2015

My big takeaway is this: currently there are very sophisticated predictive analytics being used to recommend movies and serve up ads. Behold the Cost-to-Benefit Ratio—Robin Hood Foundation It’s not popular to admit this in the non-profit sector: I have a finance degree. It’s a big idea, that’s for sure, and very compelling.

Data 36

Data Conference Report Proposal 36

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. Source: Avinash Kaushik 's "Web Analytics An Hour A Day"). The Web is changing!

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. I agree, but is a ratio the best number? via Kevin Gamble (see larger here ).

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

You can look at Unique Visitors Trends from Google Analytics (grain of salt about looking at numbers only) and the Feed Subscribers Trends from Feedburner. If you use wordpress, Joost Blog Metrics you can get a comment to post ratio. What you want to know - is the number of visitors and subscribers going up and to the right.

Metrics 50

Metrics ROI Measure Content 50

Qgiv

JULY 21, 2022

Set up conversion tracking goals using Google Analytics, which is required for ongoing Google Grants maintenance. That also helps make sure your ratio of funny/serious/building blocks/ask posts is where you want it. You’ll need your nonprofit’s tax ID number, contact information, and TechSoup validation token.

Channel 59

Channel Marketing Fundraising Nonprofit 59