Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

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Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Enable Site Search. Use Multiple Views.

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Analytics Google Digital Marketing 100

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced. Key issues of concern (i.e.,

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Analytics Museum University Google 75

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard. What is it?

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Report Web Analytics Comparison 251

Connection Cafe

AUGUST 17, 2011

If you’re not yet familiar with Google Analytics, it’s a free tool from. When you think of search engines, you probably think of Google, but maybe not Google Analytics. Your site probably has search functionality, so use Google analytics to track it. Look at the URL of the search results page.

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Search Analytics Google Site 46

Nonprofit Tech for Good

DECEMBER 13, 2018

Having access to Google Analytics for your website is key to getting to the roots of the problem. For example, if you’re hoping that a lot of people find your nonprofit through search engines, a minimal number of visitors from organic search can signal a problem with the search-friendliness of your website and content.

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Websites Nonprofit Guidelines Phone 246

Candid

JUNE 28, 2022

Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support. The average retention rate for the nonprofit sector hovers around 45% , meaning that for most organizations, less than half of their donors give again from one year to the next. . The donor retention formula.

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Donor Retention Rate Database 111

M+R

JUNE 22, 2023

Showing your most responsive people ads can increase their donation rate even more than reaching them in just one channel – and precise targeting allows you to use your budget where it will have the best results. Use Scout Quest and ads to re-activate unsubscribes. The post Scout Quest + ads: a perfect match first appeared on M+R.

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Los Angeles Audience Google Channel 101

Media Cause

JULY 23, 2021

Use Google Analytics to determine great sitelink ideas – what pages are already popular with your users? Make sure those links are front and center for people looking for your organization on search. RSAs allow you to create and use multiple headlines and descriptions that Google then tests to see which combinations perform best.

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Google Grant Headline Tips 52

Connection Cafe

OCTOBER 30, 2017

Here are a few ways data can be used to track donor and volunteer motives: Your nonprofit can use website data to better understand which messaging has the highest conversion rates. Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site.

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Analytics Volunteer Donor Google 39

DNL OmniMedia

NOVEMBER 22, 2022

An ad’s Quality Score is calculated by three things: Expected Clickthrough Rate – The likelihood that the ad will be clicked when viewed. Similarly, you are able to add columns to your Google Ads reports that show the expected clickthrough rate, the ad relevance, and landing page experience. Make Sure Your Pages Are Mobile Ready.

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Google Results Websites Grant 52

Media Cause

FEBRUARY 28, 2022

Website or Dedicated Landing Page: Cons: It makes for a poor first step in a user journey since unless folks are actively searching for information, they likely won’t stumble across it. If it’s on your proper website, not a dedicated landing page, the bounce rate might increase with other shiny objects on the site. . Test and track.

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Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Constituent search. Constituent search features allow your staff to read up on each individual donor’s profile before going to meetings or events. Individual tasks.

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Org Raise Tools Help 81

TechImpact

MARCH 19, 2014

Active gathering is when you search for content to solve a particular problem. Keeping this in mind that 51% of all emails were opened on mobile devices in 2013 while designing your newsletter template will increase interaction rates, open rates and click through rates. Test the email on different browsers and devices.

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Newsletter Spam Template Nonprofit 247

Nonprofits Source

JANUARY 23, 2023

By amplifying content on Google Search, participating organizations can connect with motivated prospects searching for their causes online. Claiming 92.58% of search engine market share worldwide , Google is the world’s most popular search engine, so you’re missing out if you haven’t already joined the program.

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Grant Google Management Guide 52

Cloud 4 Good

OCTOBER 6, 2021

Admins and Developers will be particularly interested in the many updates to Einstein Search, inline editing from reports now being generally released, and even more functionality added to Flow Builder. Einstein Search. With each new update, Salesforce is improving upon the Einstein Search functionality. Read on to learn more!

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Top Nonprofits

MARCH 16, 2022

Review the analytics from your nonprofit’s website. If your conversation rate is low or bounce rate is high, it’s a good indicator that your site isn’t engaging your visitors. Some of the considerations you should take into account when redesigning your website for engagement include navigation and A/B testing.

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Websites Nonprofit Audience Mobile 115

Byte Technology

AUGUST 22, 2017

So it’s important to find and fix broken links as soon as possible, as having too many can affect search engine rankings, bounce rates, page views and more. The best way to do this is to start with Google Analytics and Search Console, which will show you where your visitors are coming from and how they’re interacting with your site.

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Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

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Analytics Design Research Process 37

Get Fully Funded

JANUARY 27, 2022

Use A/B testing to assess the effectiveness of your CTAs. For example, here’s what the homepage CTA buttons might look like for a community animal shelter: These CTAs are effective because they help website visitors find exactly what they’re searching for without having to click the website’s menu or use the internal search function.

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Action Guide Language Test 64

Bloomerang

AUGUST 28, 2023

Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team. For instance, the Ahern Audit runs the “you test” and grade-level tests. Search for a nonprofit CRM that offers additional software integrations to simplify your nonprofit’s ongoing tasks.

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Profile Software Nonprofit Donor 92

Forum One

NOVEMBER 3, 2021

Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. Before searching for data, start with your Key Performance Indicators (KPIs). It’s also important to contextualize the data from your platforms with qualitative data, A/B testing results, survey results, and audience interviews.

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Report Data Metrics Analysis 70

Qgiv

FEBRUARY 13, 2023

Some platforms even offer the option to check guests in with quick and easy QR code scanning so you don’t have to worry about having to manually search up a guest’s details as they arrive at your event. You’ll be able to get your guests in the door more quickly, so they have more time to have fun!

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Registration Software Nonprofit Gift 52

Nonprofits Source

JUNE 22, 2017

As it turns out, people are 7 times more likely to visit a nonprofit’s website in a search result then they are through social media. On average, visits from social media represent 6.92% ( 65.33% of which is driven by Facebook ) of all traffic to nonprofit websites compared to 47.09% from organic search. Click Through Rate (CTR).

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Digital Marketing Guide Chapter 111

Nonprofit Tech for Good

JANUARY 10, 2022

A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. If they have valuable content that will spark engagement or if they provide pertinent information that people search for, they will likely get a lot of value out of the Google Grants. So what are Google Ad Grants ? Enroll in Google for Nonprofits.

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Google Grant Guide Nonprofit 348

Connection Cafe

MARCH 10, 2021

These appear within a Google search as sponsored links and are the vehicle for bringing people to your page. Keywords are associated with ads and determine whether the ad is shown during any Google search. Many organizations use A/B testing in order to refine their ads over time. Plan Your Ads. Landing pages. Landing Pages.

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Grant Google Guide Nonprofit 61

Get Fully Funded

MARCH 4, 2021

By presenting ads for your nonprofit within a Google search, your organization will be introduced to a brand new audience. Splitting up these responsibilities can easily create problems as the skills of grant management require sound judgment, analytical skills, creative thinking, and attention to detail.

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Grant Google Nonprofit Skills 52

Connection Cafe

MAY 19, 2011

Last week’s NTEN webinar on Google Analytics reached capacity FAST. The first thing to know is that the updates made to Google Analytics aren’t in its function. When you are logged in to Google Analytics, up in the top right corner you’ll see “new version.” It is now under Traffic Sources, Search.

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Analytics NTEN Google Calendar 32

Forum One

MARCH 29, 2010

When accessing the internet, people use a search engine 91 percent of the time (equivalent to the percent accessing their email). Two thirds of those searchers use Google over any other search engine. What if you could make sure when a user types in a search query to Google, your site was at the top of the list?

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Adwords Google Search Test 70

DNL OmniMedia

JULY 14, 2021

Doing so will help inform your search as you’ll be able to assess your current tech stack to discover gaps, assess database options on their core features and how well they meet your nonprofit’s most pressing needs. . Running strategic tests. It can help make data-driven decisions. Fixing errors.

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Database Software Template Nonprofit 52

Care2

JANUARY 6, 2009

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

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Analytics Google Social Media Websites 54

Tech Soup

MARCH 18, 2013

This guest post was authored by Dennis McCarthy, director of enterprise sales at Target Analytics, a Blackbaud company. You’ll need this for messaging, reporting, and testing. In the donation form, test ask strings and accept credit card only. The linking of email to telemarketing boosts response rates and your success.

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Donor Channel Test Database 57

Whole Whale

JULY 20, 2023

The great search for free and low-cost A/B Testing Tools is upon us. In the world of digital marketing, A/B testing is a crucial tool for optimizing website performance and improving user experience. However, with the recent deprecation of Google Optimize, many organizations are left searching for a suitable replacement.

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Test Google Tools Analytics 52

Get Fully Funded

APRIL 20, 2021

You can peruse the listings of hundreds of VAs, check out the types of services they offer, and see the ratings and reviews from previous employers. Use a search engine to find consulting firms specializing in virtual assistants, especially those that have experience supporting nonprofits. . Remember, you get what you pay for.

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Virtual Work Calendar Nonprofit 116

Connection Cafe

AUGUST 25, 2017

Test drive the site and figure out what the biggest goals are when arriving on your site— whether it’s donating or becoming a member—and understand what frustrations or barriers are detracting users from taking action. From just looking at the analytics, you’ll be able to see if your users are experiencing frustrations with your site.

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Design Websites Practice Philadelphia 35

Tech Soup

SEPTEMBER 7, 2012

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. Test Your Visual Story. Then, you can use Google Analytics to start understanding trends — how long are users spending on your website?

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Design Web Strategy Slides 55

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

If you're using Goolge Analytics goals, you've already thought through some of this. Next, think about what a person might type into the Google search box, messaging that will make them click on your ad, and where they should arrive on your web site. You'll get some bonus information if you have Google Analytics goals set up.

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Adwords Google Game Campaign 69