M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.

Benchmark 66

Benchmark Analytics Google Comparison 66

Nonprofit Tech for Good

JULY 23, 2020

Conversion Tracking for the Google Grant is made possible by two free tools for nonprofits: Google Analytics and Google Tag Manager. The first step in the process is to make sure that you have Google Analytics and Google Tag Manager installed on your website. . We want to make sure that Google Analytics is linked to Google Ads.

Google 297

Google Analytics Track Conversation 297

.orgSource

SEPTEMBER 14, 2022

Technology eats business models for breakfast. In 2016, I wrote a post titled, “Could Membership Organizations Become a Dying Model?” This article still has a top slot in my site’s analytics. Remember Blockbuster? It seems the question isn’t settled. But time and technology have me looking at the issue through a different lens.

Digital 416

Digital Build Model Analytics 416

.orgSource

DECEMBER 18, 2023

Machine Learning, predictive modeling, and natural language processing are a few of the ways AI makes data more meaningful. Dig Deeper and See Farther You may wonder how AI-driven analytics differ from the queries, dashboards, and statistical packages that have been around for some time now. Not necessarily so.

Data 221

Data Studies Music Analysis 221

Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

Analytics 49

Analytics University Data API 49

Nimble AMS

NOVEMBER 22, 2021

Read on to learn how modern predictive analytics tools can help your association uncover data insights and help you avoid member lapses. . Predictive analytics might sound like something that only big for-profit businesses do. What is predictive analytics? . Why care about predictive analytics for your association? .

Analytics 114

Analytics Retention Associations Case Study 114

Association Analytics

AUGUST 14, 2023

Types of AI Tools To start, it’s important to know about some of the models already available to the public. The most popular model today is called a Large Language Model (LLM) , which is trained on massive text datasets. The post Preparing Your Association for AI appeared first on Association Analytics.

Associations 317

Associations San Diego Las Vegas North Carolina 317

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 112

Analytics Digital Tools Measure 112

Allegiance Group

FEBRUARY 27, 2024

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. For Google Analytics, that would be a UTM parameter.

Analytics 52

Analytics Google Fundraising Track 52

Association Analytics

APRIL 4, 2022

Leveraging analytics will help you identify if there is value in continuing hybrid or online events for your organization. Using predictive models – predictive modeling typically uses 3 -5 years of historical data. 2020 and 2021 are not true representations of typical behavior and would skew your model.

Hosting 321

Hosting Virtual Analytics Associations 321

Forum One

AUGUST 3, 2022

Without robust data and analytics, any organization’s strategy is just a series of guesses. That’s where our Data and Analytics Team comes in. What the data and analytics team does. Forum One’s data and analytics team sits within our Strategy team and supports projects at a variety of intersecting points.

Analytics 66

Analytics Team Data Skills 66

Bloomerang

AUGUST 11, 2023

Today’s question comes from a director of development who wants advice on how to quickly and efficiently find the best major gift and planned giving prospects: Dear Charity Clairity, We recently purchased donor analytics and now have a database overlay indicating who has major gift and planned gift likelihood.

Analytics 63

Analytics Donor Gift Database 63

Nimble AMS

DECEMBER 29, 2021

Modern technology now makes it easy for associations to put predictive analytics and AI to work for their organization. . Read on to learn more about why now is the time to get going with AI and predictive analytics. You’ve probably heard a lot about predictive analytics and artificial intelligence (AI) in the past few years.

Analytics 78

Analytics Associations Amazon History 78

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Predictive Analytics to focus your marketing. Our data analytics platform, Acumen, is helping tons of associations with their event registration data.

Associations 318

Associations Data Registration Analytics 318

Media Cause

JULY 22, 2021

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Cookie-less analytics. Customer lifecycle-framed reporting.

Analytics 52

Analytics Google Phase Nonprofit 52

Pamela Grow

OCTOBER 30, 2023

When laying out your goal, consider following the SMART model for goal setting. Here’s how you might apply the SMART model to this objective: Specific: Lay out a specific goal you want to accomplish, like attracting a certain number of donors.

Analytics 52

Analytics Data Giving Metrics 52

Bloomerang

APRIL 24, 2021

Today’s question comes from a nonprofit leader who needs advice on identifying planned giving prospects through predictions and analytics. . Dear Charity Clairity, My board wants us to develop more planned gifts and I’m wondering about purchasing planned giving analytics so we can better identify likely prospects.

Analytics 66

Analytics Giving New York City San Francisco 66

Association Analytics

APRIL 1, 2024

Member engagement scoring and modeling removes the guesswork E ngagement is an exchange of value between your member and your association. To build your own engagement model start simple: take the activities your members participate in and products they use, and assign a weight to them.

Data 210

Data Strategy Associations Survey 210

.orgSource

APRIL 29, 2024

Mini Code, Multiple Connections “There is a tendency to think of large language models as massive programs,” David said. Like a child, with each success or failure, the model gains competence. You can purchase this skill on a variety of levels from a chatbot for your website to a virtual assistant or a data analytics application.

Learning 221

Learning Brain Associations Training 221

Bloomerang

APRIL 19, 2024

Drive strategic decision making with predictive analytics Predictive analytics powered by AI can provide nonprofits with valuable insights into donor behavior, program outcomes, and operational performance. At our nonprofit firm, we have embraced predictive analytics to drive strategic decision-making and enhance our impact.

Data 92

Data Management Government Analytics 92

Association Analytics

FEBRUARY 20, 2024

Yet, today’s consumers are no stranger to the membership model. Association Analytics also hosts a webinar series, Navigating the Member Journey Using Data, to helpassociations better understand how their data can help transform their association. One example of thought leadership is this blog!

Create 169

Create Strategy Associations Registration 169

.orgSource

FEBRUARY 5, 2024

But the typical association model challenges agility. I’ve often thought that the model could work effectively in an association environment.” We changed our entire model. Statistics and analytics form the basis for decision-making. The CEO is the person with the power to create an environment that welcomes change.

Associations 221

Associations Jordan Environment Model 221

Association Analytics

JUNE 21, 2023

Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling. With a modern ecosystem, your association can start by separating out analytical data from transactional data. The post Top Ten Data Challenges (And Solutions) for Associations appeared first on Association Analytics.

Associations 319

Associations Challenge Data Taxonomy 319

Association Analytics

JANUARY 8, 2024

AI can be used for brainstorming, content creation and ideation, event planning, content translations, data analysis, topic modeling, summary creation, and as chatbots or virtual assistants. We call this the Engagement Model and it’s a great way to measure how your members (and non-members) interact with your all products and services.

Impact 169

Impact Strategy Associations Data 169

Nucleus

SEPTEMBER 24, 2020

Each member of this panel has been deeply involved in achieving transformational changes within associations in 2020, and each has seen that data and analytics is central to this process. The post Association Technology Panel Discussion- Two Takeaways appeared first on Nucleus Analytics.

Discussion 130

Discussion Associations Technology Analytics 130

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

Analytics 106

Analytics Google Digital Free 106

M+R

DECEMBER 8, 2023

They pass important information to your CRM or analytics tracking system and website. UTMs are specific to Google Analytics. So Meta was left with only a handful of trackable conversions that they use to optimize their ads and model their lookalike models. the nonprofit fundraising apocalypse.

Track 104

Track Digital Change Fundraising 104

.orgSource

JANUARY 2, 2024

Automation, analytics, and all the other digital timesavers should be making their lives easier, right? Lego is another company that has consistently expanded its business model. Some models are more focused on individuals and others on groups and culture. You thought your team would be excited, or at least pleased.

Team 221

Team Technology Help Digital 221

Connection Cafe

FEBRUARY 16, 2017

Whenever I am on the road with clients the conversation always turns to a debate about the value of predictive modeling vs. the value of traditional wealth screening. Some tend to gravitate toward wealth data alone because it feels more tangible—or understandable—than predictive modeling. Building your own predictive models?

Model 44

Model Program Effective Technique 44

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced.

Analytics 74

Analytics Museum University Google 74

Connection Cafe

APRIL 8, 2020

In the past, members of the analytics consulting team at Blackbaud have written on this subject matter in the 2009 publication Building Fundraising Momentum in a Recession and the 2011 article Raising Money During Challenging Times. On the flip side, models also indicate those likely to be unresponsive. It will go a long way.

Analytics 31

Analytics Fundraising Blackbaud Model 31

The MatrixFiles

DECEMBER 15, 2022

Take a look at your analytics. If you’re not sure how to do that and need help, maybe now is also a good time to invest in some Analytics training. Speaking of Analytics…. Upgrade to Google Analytics 4 If you haven’t upgraded to Google Analytics 4 (GA4) , you need to upgrade as soon as possible!

PDF 130

PDF Analytics Search Template 130

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 12, 2013

Learning Analytics comes from a report about the impact of emerging technologies for practitioners in a field. Two or three years to adoption: Learning Analytics (K-12/Higher Ed), Open Content (K-12), Games and Gamification (Higher Ed). The report methodology models the open content technology identified in the report.

Analytics 97

Analytics Teach Training Train 97

Nimble AMS

FEBRUARY 15, 2024

Set your organization up for success by modeling authentic leadership in staff town halls, team meetings, and membership events to nurture a culture of transparency and trust across your entire organization. Look for an AMS that offers AI and predictive analytics to enhance your staff and member experience.

Associations 147

Associations Missouri Measure Culture 147

.orgSource

AUGUST 21, 2023

They are role models who inspire teams to see from a different perspective. Predictive Analytics : Evaluate historical data to build stronger future strategies, construct SWOT analysis, engage in scenario planning , and develop objective rationales for future initiatives. Data Analytics : Easily collect and comprehend member feedback.

Leadership 170

Leadership Associations Skills Digital 170

Nonprofit Tech for Good

OCTOBER 22, 2020

Consider these options when thinking about how to acquire donors for our nonprofit organization: 1) Use Google Analytics to determine how many visitors you have to your website. The question is, do most fundraisers know their website analytics ? You may just be surprised at how many uncaptured leads that you have.

Social Media 353

Social Media Donor Media Social 353

sgEngage

MARCH 11, 2024

Access comprehensive insights : AI models can analyze vast amounts of data far faster than any human. By analyzing donor data, AI models can help you learn more about your donors, prioritize outreach, and identify new major donors. AI shines here with its wealth screening and predictive modeling capabilities.

Gift 89

Gift Game Philanthropy Fundraising 89