Tech Soup

SEPTEMBER 2, 2022

Google Analytics (GA) is a free tool that shows you how people are using your website or app. In this post, you'll find step-by-step instructions to connect your site to GA and some suggestions for a few metrics to track that will provide insights into your site activity.

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Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them? Sponsorship Dollars.

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Association Analytics

JUNE 21, 2023

But when it comes to a troubling relationship with your data, can you turn to those same people? With a modern ecosystem, your association can start by separating out analytical data from transactional data. Set up your KPI and metrics! Probably not, right? And of course, make it easy! Provide context you can refer back to.

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Allegiance Group

FEBRUARY 27, 2024

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

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DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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TechImpact

JUNE 22, 2013

If you’re organization is like most nonprofits, you probably already use analytics to track the success of your website and your social media presence. Blog Mobile Social Tech analytics metrics nonprofit sm4np social media social media metrics'

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Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Do you know what topics people care about? How many people are you planning to feed? . Let’s say you’re a food bank.

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Association Analytics

JULY 20, 2021

Throughout the evaluation process, it’s important to keep your association’s unique goals and success metrics top-of-mind. Build : Some people initially think that building an in-house solution is less costly as there is no recurring annual fee that is common with most software products today. People can be adverse to change.

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Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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Whole Whale

NOVEMBER 23, 2022

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit.

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Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Once you understand what communication styles typically motivate people to give, weave the benefits of monthly giving into your messages. Understand donors’ giving behaviors. Determine your objectives.

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TechImpact

JUNE 16, 2014

Sure, Facebook offers a robust set of built in analytic tools that visualize a bevy of stats, but with all these stats available to you, it can be difficult to identify what’s important and what isn’t. The truth is, it all starts with the “People Talking About” feature on Facebook. Sounds intuitive, right? Post level data.

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Association Analytics

FEBRUARY 20, 2024

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. The people on your list are likely not all members but they signed up for a reason. It’s no secret that growing membership is hard. What’s slowing these association’s down?

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Amy Sample Ward

JANUARY 20, 2011

DIY Community Engagement Metrics. Here are some questions that can help get people talking to start sharing the groups they work with. Instead of listing “blog posts,” instead, list what those blog posts are about: maybe job openings, volunteer opportunities, news about your work, examples of your services or people you have helped.

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Association Analytics

APRIL 8, 2021

SMART is an acronym people use to remember the five aspects of a well-articulated goal: SMART goals are specific, measurable, achievable, relevant, and time bound. The metrics you use to measure your progress toward a business objective are key performance indicators (KPIs). These metrics are called leading indicators.

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Association Analytics

JULY 22, 2021

At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. You can even start with data analytics.

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.orgSource

JULY 22, 2024

Organize the Effort A well-defined oversight and change management structure ensures that the right people are ready to lead that charge. Lead Executive : Provides operational leadership for initiatives, interfaces with the Oversight Group, ensures coordination, and monitors performance metrics.

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.orgSource

APRIL 25, 2023

Whether it’s a restaurant, hotel, or doctor’s office, people create that five-star experience. Podcast , I talked with Sarah Mitial, Founder and CEO of People Architecture Group. People Architecture inspires and builds innovative HR business solutions one client at a time. On a recent Association 4.0 I love that answer.

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AccelEvents

AUGUST 19, 2021

Virtual trade shows , virtual career fairs , remote school fairs, online networking events , and virtual conferences, and other academic events are great opportunities to meet with people all over the world. 6 Ways to Get People to Visit Your Virtual Exhibitor Booth. The perfect gift gets people talking!

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

The boundaries between sharing definitions are very blurry. Some people blend the personal with the professional or organization to make the brand more “human” or personalized. Some people are comfortable with this, while others are not. Facebook Rolls Out New Metric: People Talking About.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” The book Lean Analytics focuses on the measure stage.

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Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. Because engaging people and mobilizing supporters to advocate for social justice and policy change is how we help move the needle. Do the people we seek to reach look to our organization as a leading authority?

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Care2

JANUARY 7, 2013

Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize. How are people consuming your content? Are people sharing your content? Be sure and also take a look at the Social Analytics report in Google Analytics.

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Association Analytics

APRIL 1, 2024

Both are important to consider because often, what people say and what they do won’t match up. When it comes to observing data, IAEE likes to focus on metrics including product and publication downloads, event registrations, email interaction, social media engagement, volunteer signups, and donations.

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Nonprofit Tech for Good

MAY 8, 2019

We found an exponential growth in the use of technology by low-income people,” executive director Linda Bopp says. We work quickly to create and disseminate content, and look at metrics on our various digital platforms. Having talented people in-house allows us to pivot and move quickly based on our metrics,” Melissa says.

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Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Giving Tuesday. About the Author.

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EveryAction

NOVEMBER 2, 2022

While they use visually appealing graphics to highlight their data points, they never overshadow the focal points of the report: the people at the center of the organization. It’s a clear and simple way to show their accomplishments while keeping the focus on the people keeping their programs alive. The American Kidney Fund.

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Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. From a steep learning curve to having to interpret new metrics, the frustration is real. The planned phaseout of Google Analytics was a shock when it was announced.

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Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. People who are active on Twitter tend to be plugged into current events and trending news. 8) Get to know your Twitter Analytics Dashboard.

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Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. As nonprofits organizations, your ultimate goal is to fight for social change and mobilize people to take action. The data you should look at is: Are people taking action on your issues? Are people signing up to volunteer?

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Achieve

SEPTEMBER 5, 2024

The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze member insights. The only way to measure your strategy’s success and further improve your online presence is with data analytics. Develop targeted strategies.

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Byte Technology

APRIL 16, 2021

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. Your conversion rate is the percentage of people who have completed your desired action. Website Conversions.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” 3) Applause Rate: I think arts organizations might like this metric!

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sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Data analytics can help nonprofits examine patterns of behavior among donor groups so the organization can craft a message and a fundraising strategy that will be most relevant.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

It goes beyond just analytics tools to exploring tools, techniques, and data for measuring deep civic engagement, open governance, and inclusive decision-making. Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Hone in on your true scope of influence.

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Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members. 5) Outcomes and Analytics. Is the technology popular in the market?

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NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics. Social Media.

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