Classy

JUNE 24, 2021

This is especially true on social media because there are so many data points you can track. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Across platforms, you should be tracking social media engagement rates and conversion rates.

Social Media 122

Social Media Track Conversation Media 122

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. One of the biggest problems nonprofits face is improving their low donor retention rate. That’s why you need an analytic, numbers-based perspective to strategy and planning. Track your own data.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Association Analytics

NOVEMBER 20, 2023

Your association should create consistent values to accurately calculate your retention rate. Track, test and learn to improve your strategy: No retention strategy will work every time or on every type of member, which is why you need to be flexible and willing to adjust your efforts based on how successful they are.

Retention 169

Retention Associations Professional Strategy 169

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). Making the switch is vital — if you’re still using the old version, your data is no longer being tracked.

Analytics 52

Analytics Google Fundraising Track 52

Association Analytics

FEBRUARY 20, 2024

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions.

Create 169

Create Strategy Associations Registration 169

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 109

Analytics Digital Tools Measure 109

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate?

Donor 285

Donor Track Campaign Facebook 285

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

TechImpact

JULY 30, 2014

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step?

Analytics 223

Analytics Statistics Google Demographics 223

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

Analytics 59

Analytics University Difference Metrics 59

Qgiv

OCTOBER 11, 2023

At least one of the criteria for measuring a successful year is related to your financials. Measuring business intelligence However, our research shows about 84% of nonprofits lack such profiles. Has your donor retention rate increased, decreased, or remained flat? How much did you raise? Did you raise more than last year?

Measure 52

Measure Business Retention Profile 52

Association Analytics

JANUARY 12, 2022

Data analytics can be a great unifier for your organization, helping get staff at every level, from the board down to the implementers, align around your important objectives. Of course, first, you must get your organization to evolve and more uniformly embrace data and analytics, which we know can be quite challenging.

Goal 169

Goal Data Support Metrics 169

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story University 52

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Predictive Analytics to focus your marketing.

Associations 318

Associations Data Registration Analytics 318

Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices.

Analytics 52

Analytics Google Phase Nonprofit 52

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Duration Goals.

Analytics 35

Analytics Google Goal Track 35

Association Analytics

JULY 22, 2021

At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. You can even start with data analytics.

Data 169

Data Analytics Associations Registration 169

Nonprofit Tech for Good

FEBRUARY 6, 2022

Nonprofits have assets but instead of owners having equity in the balance sheet, net assets are tracked for a nonprofit. At a nonprofit, a donation must be tracked throughout the accounting process, and if the funds are restricted, supporting documentation is required to prove that the funds were only used for the stated purpose.

Software 300

Software Guide Award Grant 300

AccelEvents

DECEMBER 17, 2020

Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success. It is also a good idea to track registration by type.

Virtual 52

Virtual Measure Registration Sponsor 52

AccelEvents

DECEMBER 17, 2020

Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success. It is also a good idea to track registration by type.

Virtual 52

Virtual Measure Registration Sponsor 52

NonProfit Hub

OCTOBER 25, 2016

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Google Analytics is helpful at suggesting common goal types.

Analytics 28

Analytics Goal Conversation Rate 28

Greater Giving

DECEMBER 19, 2022

Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement.

Metrics 98

Metrics Ratio ROI Sponsor 98

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate. Use analytics tools to surface new patient insights.

Integration 76

Integration Data Nonprofit Platform 76

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2013

I recently heard this same idea from colleague Carie Lewis during our Measurement Workshop at SXSW. But that’s only half of it as KD Paine and I write in our book, “ Measuring the Networked Nonprofit.” To measure conversion using your analytics programs, it generally requires submitting an online form.

Measure 117

Measure Social Media Media Social 117

The Modern Nonprofit

FEBRUARY 20, 2024

It improves conversion rates. Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Measures interest in specific pages. Bounce rate: Percentage of single page sessions.

Websites 59

Websites Guide Impact Metrics 59

ASU Lodestar Center

JANUARY 11, 2018

The best way to answer this question is to measure the impact of your social media campaign. Read on to find out five crucial metrics that can help nonprofits measure the success of their online communication efforts. This is another social media metric that is easy to track and report. One of them is Google Analytics.

Metrics 53

Metrics Measure Communication Online 53

NTEN

JUNE 13, 2014

In addition to the conversations with participants in three separate tracks, #14LCS includes a stellar lineup of keynote speakers who will spark new conversations and nudge existing conversations to introduce new questions. How do we measure social change? Matt will show us how.

Measure 96

Measure Impact Chicago Metrics 96

DNL OmniMedia

APRIL 15, 2024

Leverage Website Analytics Like most things in the nonprofit world, optimizing your website experience for members should be a continuous effort. Therefore, it’s essential to use website analytics to identify opportunities for improvement.

Websites 52

Websites Experiment Tips Poll 52

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. Learn GA4 in parallel with your UA analytics to understand how data from the two systems compare.

Time 72

Time Metrics Analytics Adopt 72

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

Note from Beth: “ Measuring the Networked Nonprofit ” is getting a lot of good feedback as people read and apply the ideas in the book. Analytics tools like the ones described below are good for measuring actions and engagement. Then check out Simply Measured. Want to know what makes your online audience tick?

Analytics 106

Analytics Tools Social New York City 106

Saleforce Nonprofit

SEPTEMBER 2, 2021

Building from your theory of change, it is crucial for organizations to have a comprehensive, clear set of metrics (also called “indicators” in the social sector) that track inputs, activities, outputs, and outcomes; all of these build evidence of your program’s effectiveness. The organization’s methodological and analytical capacity.

Practice 73

Practice Impact Data Effective 73

Media Cause

JULY 11, 2023

Data-Driven Decisions Email automation tools often come with analytics. By analyzing data such as open rates and click-through rates, you can refine your email strategy to better resonate with your audience. Monitor Open Rates. Track Click-Through Rates (CTR). Observe Conversion Rates.

email 52

email Service Marketing Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. While custom tabs might look nice and can be strategic, if you don’t measure – it’s a waste of time.

Measure 102

Measure Facebook Practice San Francisco 102

Neon CRM

JUNE 2, 2023

While understanding your donor’s lifetime value or your email open rate is great, these numbers alone won’t give you the insight you need to engage your constituents. Tracking User Interactions Reveals Valuable Metrics How someone reacts to content is just as important as how they found that content in the first place.

Metrics 52

Metrics Rate Nonprofit Social Media 52

CauseVox

MARCH 1, 2024

Research The first step is finding as much information as you can from your existing analytics. For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. Website analytics: help us track donation page interactions and web traffic.

Audience 82

Audience Donor Survey Demographics 82

Nonprofit Tech for Good

APRIL 23, 2019

3) Tracking the Donor Journey or Donor Funnel. Clearly, understand prior to the implementation their track record – are they on time, on budget, stayed within the project scope? 5) Outcomes and Analytics. Are you able to measure outcomes that directly relate to your cause? Outcomes matter.

Metrics 261

Metrics Nonprofit Profile Platform 261

Get Fully Funded

AUGUST 25, 2023

Take a look at some examples of the types of conversions you may track: Donations Volunteer registrations Event sign-ups Newsletter sign-ups The conversions you track should be entirely based on your marketing goals. Then, you would track event sign-ups to measure the ad’s success.

ROI 52

ROI Google Grant Registration 52