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Digital Analytics Basics: Free Online Academy from Google

Beth's Blog: How Nonprofits Can Use Social Media

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

Analytics 106
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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Consider these options when thinking about how to acquire donors for our nonprofit organization: 1) Use Google Analytics to determine how many visitors you have to your website. The question is, do most fundraisers know their website analytics ? 2) Move beyond social posting to targeted social advertising.

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Three Analytics Tools to Gauge Your Social Audience’s Pulse

Beth's Blog: How Nonprofits Can Use Social Media

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement. 3 – Monitor Social Conversations. Then check out Simply Measured.

Analytics 106
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Are your ears burning? Ultimate Guide To Social Listening Tools

Whole Whale

Grab the RSS feed at the bottom of the search results page and add to Google Reader. Google Alerts can be used to listen for brand and competitor mentions and conversations. Google Trends can be used to watch macro search trends around your cause area. Broad social analytics. Khoros – a broad listening tool.

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5 Web Reports Every Nonprofit Should Know

NetWits

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard.

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Google + for Nonprofits: Invest Time or Not? Nonprofit Starter Steps

Beth's Blog: How Nonprofits Can Use Social Media

Alex Abelin: Google + for Nonprofits. View more presentations from Social Media for Nonprofits. Does Google + have the potential to be a valuable platform for nonprofits or is it just another shiny object to distract nonprofits? Become Familiar with the Google + Landscape. I start with a handful and expand from there.

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Top 5 Social Media Tactics Every School Should Implement

NetWits

Based on our research we know that Facebook and Twitter are the top sites used by nonprofits and the social networks with the largest user base. 4) Measure and Analyze - Google Analytics. Google Analytics is free. That means your audience – students and their families – spend time there.