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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

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New Year’s Resolutions For Your Website in 2024

The MatrixFiles

Which one is most important that if addressed, would yield the most benefit for your organization? For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon.

Websites 272
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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. Personal stories from beneficiaries or volunteers can be particularly effective in conveying your organization’s message. Invest in creating visually appealing graphics and videos that showcase your work.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. If you aren’t already a Google Ads expert, we’ve got your back.

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New Year’s Resolutions For Your Website in 2024

The MatrixFiles

Which one is most important that if addressed, would yield the most benefit for your organization? For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon.

Websites 130
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Set 2023 Up for Success: 7 Easy Upgrades to Make

The MatrixFiles

Pick one template that you use often, and update it. Keep your brand and assets fresh by auditing and updating one or more of your most-used templates. This could be a template for your: newsletter, PowerPoint presentations, meeting pages, PDFs, press releases, or social media posts. Take a look at your analytics.

PDF 130
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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. It’s a subtle, but important difference.

Donor 298