5 Fundraising Measurement Mistakes to Avoid in 2024
NonProfit PRO
MARCH 12, 2024
Here are five things not to do when measuring the performance of your online fundraising and marketing programs.
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NonProfit PRO
MARCH 12, 2024
Here are five things not to do when measuring the performance of your online fundraising and marketing programs.
sgEngage
MARCH 15, 2024
Unless you measure your nonprofit’s performance, it’s impossible to know where you are succeeding and where you need to focus future efforts. There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data.
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Nonprofit Tech for Good
OCTOBER 17, 2023
This could include guest blog posts, social media takeovers, or joint fundraising initiatives. Step 3: Track and Measure Key Performance Indicators (KPIs) To enhance your nonprofit’s social media presence, it’s essential to track Key Performance Indicators (KPIs). In influencer campaigns, measure reach and impressions.
Allegiance Group
FEBRUARY 27, 2024
Your website is arguably the most important tool you have in your fundraising arsenal. It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4).
Bloomerang
AUGUST 16, 2021
In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. This is part five in a six-part series.
Greater Giving
DECEMBER 19, 2022
These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Fundraising ROI (Return on Investment).
Bloomerang
NOVEMBER 12, 2021
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . The road to digital analytics maturity. Descriptive analytics: What happened? Number two is revenue.
DNL OmniMedia
MAY 25, 2022
Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. 4 Types of Data Analytics.
EveryAction
SEPTEMBER 20, 2016
Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".
Pamela Grow
OCTOBER 30, 2023
Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. First, we’ll cover how to determine your goals for your monthly giving program.
TechImpact
JUNE 19, 2014
Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Everyone wants to compare the success of their organization to a measurable analytic. Start measuring, and reporting. Keep measuring. And for good reason. Start Small.
Whole Whale
NOVEMBER 23, 2022
There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit.
Nonprofit Tech for Good
APRIL 3, 2022
Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).
Nonprofit Tech for Good
SEPTEMBER 5, 2023
To fortify fundraising and impact strategies, embracing emerging technologies is paramount. This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. With ChatGPT’s analytical prowess, the process can be augmented.
sgEngage
JANUARY 30, 2024
Artificial Intelligence (AI) fundraising may seem like no more than the newest philanthropy buzzword. If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start! These solutions leverage predictive analytics to help anticipate future donor actions.
DNL OmniMedia
NOVEMBER 12, 2020
As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.
Amy Sample Ward
JANUARY 20, 2011
DIY Community Engagement Metrics. So often I find that we are too quick to say that because a website doesn’t have our domain, a tool is downloaded to our computer, or a platform doesn’t have our developers working on it that we can’t be responsible for measuring and analyzing the way we use it. Metrics Tracking. >>
The Modern Nonprofit
SEPTEMBER 12, 2023
Estimated Reading Time: 4 minutes Strategic Planning for Year-End Fundraising: Setting the Stage in September September serves as a transitional gateway bridging the carefree summer days with the strategic year-end hustle for nonprofits. So, let’s demystify how to pave the roundabout of a successful year-end fundraising campaign.
Whole Whale
SEPTEMBER 8, 2023
What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Collaboration with experienced digital fundraisers is invaluable to learn what resonates. The metrics showed the ads were not effectively driving growth.
Nonprofit Tech for Good
APRIL 23, 2019
Nonprofits use CRMs to manage their donor relationships, to segment supporters by interest areas, streamline donor communication, automate fundraising, and report on outcomes to the board, donors, and community. Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics?
Bloomerang
AUGUST 30, 2023
These advancements mean you have the budget available to invest in new fundraising software that can streamline your fundraising tasks and empower you to raise even more. Now, you’re probably wondering how to find not just a robust fundraising platform, but buy fundraising software that serves your organization for the long term.
Candid
APRIL 20, 2023
As you define your goal(s), also think about how to measure it. Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets. Do your research Now we need to figure out what content works for your audience.
sgEngage
MARCH 19, 2024
However, our recent Status of Fundraising research found an interesting link between income performance and innovating and trying new or different kinds of fundraising activity – it was one of the main drivers of income growth. Focus on Your Metrics Metrics will help you translate your data into action.
sgEngage
JANUARY 17, 2024
For example, established donors might like to hear about how your fundraising initiatives are going, whereas people who are encountering your nonprofit for the first time might be more interested in your backstory. Who is our target audience and why would they listen? This answer can help you establish your approach to podcast content.
The Modern Nonprofit
OCTOBER 10, 2023
Estimated Reading Time: 5 minutes Unleash Crowdfunding Potential: Transform Your Nonprofit’s Fundraising Game In the challenging nonprofit community, smaller organizations often struggle with securing adequate funds to execute their mission. In fact, you might already be using a form of crowdfunding without realizing it!
Care2
MAY 31, 2013
During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. This is one way communications and there is nothing social about it. Focus on Target Audiences.
sgEngage
OCTOBER 13, 2022
As a busy fundraiser or nonprofit data professional, your calendar is already packed, so wouldn’t it be great to have a cheat sheet to plan your schedule for bbcon, Blackbaud’s Tech Conference for Good ? Nonprofit pros and analytics teams know that collecting data is the easy part. Measuring for success at each stage.
Cloud 4 Good
DECEMBER 7, 2021
Across industries, organizations have been investing heavily to integrate analytics throughout every aspect of their company to capture a portion of the $9.5 trillion value that the McKinsey Global Institute estimates advanced analytics can enable. On-Demand Webinar: Measure Your Impact with Salesforce Tableau .
Bloomerang
FEBRUARY 1, 2023
Fundraising is more tech-powered than ever before. With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. Let’s dive right in! Let’s explore both kinds of apps in the next section.
Qgiv
NOVEMBER 9, 2023
Measure and track your success. How to measure the success of your nonprofit branding strategy There are several ways to measure the success of your nonprofit branding strategy. Here are a couple key metrics: Donations : Have your donations increased? Be open to making changes to your branding as needed.
Bloomerang
OCTOBER 1, 2021
A major part of connecting with these individuals and optimizing the giving experience is utilizing the data you collect about their giving trends to inform your future fundraising decisions. . As a fundraising coordinator who prepares these reports, you work with this data every day. Great question!
sgEngage
NOVEMBER 14, 2023
There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Use analytics tools to surface new patient insights. This leads to measurable growth and improved patient results. Informed fundraising plans.
NonProfit Hub
OCTOBER 25, 2016
Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. Google Analytics is helpful at suggesting common goal types.
Top Nonprofits
MARCH 12, 2021
The new year is off and running, and many nonprofits are starting to plan for this year’s fundraisers. It’s the perfect time to reevaluate your fundraising strategies, leaving the less effective approaches in the past, and considering the addition of (or emphasis on) some new ones. Let’s get started! Emphasizing Mobile Giving.
Qgiv
OCTOBER 21, 2021
Strategic partnerships and research inform her approach to new challenges and when drafting fundraising communications. It’s been proven time after time that data-driven strategy creates the most successful fundraising results. Advanced reports can highlight information like new donors, at-risk donors, and lapsed donors.
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 2, 2015
A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Set Program Goals & Metrics.
DNL OmniMedia
FEBRUARY 11, 2021
That means that the vast majority of your nonprofit’s fundraising success is dependent on having a successful major gifts program. They’ve been applying science to major gifts fundraising to help nonprofits raise funds more effectively. Overview of Blackbaud Fundraiser Performance Management. Stand-Out Features of Blackbaud FPM.
Connection Cafe
MAY 9, 2013
Similarly, the results or value of efforts we make in our fundraising can accurately be measured in numbers. Key Numbers in Peer-to-Peer Fundraising. Fortunately for those new to peer-to-peer performance analytics, a readily available body of work has been developed on this topic. How Do I Use Metrics with My Event?
M+R
OCTOBER 15, 2021
The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) Read time: 2 minutes. That’s the destination. Sign up now !
M+R
NOVEMBER 28, 2022
The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Mostly, that involves collecting and coding a big stack of data, which our analytics team will stir together (anonymously!) with data from dozens of other nonprofits to create a pot of averages, trends, and key metrics.
Allegiance Group
OCTOBER 16, 2023
A great listener An experienced fundraiser Excells at setting and tracking metrics/ goals So, while your personal preferences may vary, the top qualities of a major gifts officer are pretty consistent. What experience do you have in major donor fundraising? What was your worst fundraising experience, and what did it teach you?
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 27, 2010
I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.
Kindful
MAY 12, 2021
If you’re like thousands of other professionals, you likely searched for virtual fundraising last year after the COVID-19 pandemic forced nonprofits to cancel in-person events. In fact, three of the highest trending searches were virtual fundraising, virtual fundraising ideas , and virtual fundraising events.
Connection Cafe
JUNE 13, 2013
Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Encourage participants to fundraise. Profit/loss.
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