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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. The underlying analytics were impressive.

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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. If you have a contact us form, add a Google reCAPTCHA to help stop spam emails. 4) Prioritize SEO.

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Comparison Of The Top 6 Email Marketing Services For Nonprofits

TechImpact

Sarah Boisvert, a guest writer on Socialbrite , compares the top email marketing services, including MailChimp, Constant Contact, Aweber, SendGrid, HubSpot, and Vertical Response. Easy email-targeting. Analytics & integration with Raiser’s Edge (CRM tool), among others. Campaign analytics. Inexpensive.

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The Nonprofit Email Newsletter How To

Pamela Grow

It keeps supporters and prospective supporters regularly updated and contributes to maintaining an active list of email addresses. and give prospective subscribers a compelling reason to opt into your email list. Once someone has signed up to receive emails from your organization, they need to know what’s going to happen next.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Use hashtags strategically to mention important causes, campaigns, and events, but hashtag spamming to try to increase your reach doesn’t work and has a negative effect on engagement. 8) Get to know your Twitter Analytics Dashboard.

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Your 10 Point Checklist For Nonprofit Newsletter Writing

TechImpact

Writing, and sending, your nonprofit’s email newsletter takes creativity, precision strategy, and even a little finesse. Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. Personalize.

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Email Marketing Know-How: Get More Opens, Avoid the Trash

NonProfit Hub

Sending out emails can be frustrating, especially when you look at open rates. You put your sweat and blood (stupid keyboard) into writing the perfect email. You can’t force your audience to open your emails, but you can increase the likelihood that they’ll click your perfectly-crafted subject line and stay engaged in your killer copy.

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