Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend.

Analytics 59

Analytics Data Tools Web 59

Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

Analytics 50

Analytics University Data API 50

Association Analytics

JUNE 17, 2021

The pandemic unexpectedly transformed how organizations hosted their events and meetings, forcing event planners to quickly pivot and move their meetings to virtual platforms. Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Does it fluctuate?

Associations 318

Associations Data Registration Analytics 318

Nimble AMS

AUGUST 23, 2022

What is the state of your member data? According to Community Brands 2022 Association Trends Study, while data analytics is a higher priority for organizations, just one-third of association professionals report their data is excellent or very good. Reporting on the state of member data.

Data 140

Data Organization Associations Analytics 140

Association Analytics

DECEMBER 13, 2023

We likely don’t need to convince you that in today’s digital age, data is the lifeblood of any successful association. And you’re likely to agree that ensuring the cleanliness and accuracy of that data is key. But what happens if your data isn’t clean? Data should be directional Your data may be disorganized.

Data 169

Data Tips Associations Government 169

Association Analytics

JULY 22, 2021

The concept of “dirty data” and how to approach it can be daunting. Simply put, dirty data is data that is inaccurate, incomplete, inconsistent, duplicative, or outdated. At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics.

Data 169

Data Analytics Associations Registration 169

Association Analytics

APRIL 8, 2021

Data provides actionable insights and can give associations a navigable path to make better informed business decisions. And yet, the ability to use data to serve your association’s mission has never been more important and timely. For example, your organization may have a 2021 goal of “increasing membership.”

Goal 192

Goal Data Articulate Analysis 192

Forum One

AUGUST 3, 2022

Digital strategy runs on data. Without robust data and analytics, any organization’s strategy is just a series of guesses. While it’s easier than ever to access data—every digital action, from website clicks to member signups produces a trackable trail—knowing how to use the data is a different story.

Analytics 66

Analytics Team Data Skills 66

fusionSpan

FEBRUARY 6, 2024

Data quality is essential for organizations and membership associations. When you want to engage your members with personalized content and communications, or know who to target for renewals and offers, you need clean Salesforce data to make it happen. What is Salesforce data cleansing?

Data 52

Data Organization Org Database 52

Pamela Grow

OCTOBER 30, 2023

Even as overall giving slumps, this increase is significant because it means that more organizations are receiving reliable funding on a monthly basis. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Nucleus

OCTOBER 1, 2020

To grow your education business, you need to take advantage of the sophisticated metrics now available through modern data analytics – trends, behaviors, preferences, popularity, geography and much more. Organizations that solely offer courses will want to deploy the Learning Management package. Data is the new oil?

Learning Management 130

Learning Management Associations Data Learning 130

M+R

DECEMBER 9, 2022

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a. Event Types.

Analytics 89

Analytics Google Track Data 89

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). Making the switch is vital — if you’re still using the old version, your data is no longer being tracked.

Analytics 52

Analytics Google Fundraising Track 52

Nucleus

OCTOBER 28, 2020

The gap between digital leaders and laggards is widening – back in 2019, we published a study that measured companies by technology breath, depth, leadership and culture. It has to have organizations and partners outside of your own company.” Analytics for Everyone – make this your Henry Ford Moment.

Analytics 130

Analytics Associations Digital Industry 130

Nimble AMS

AUGUST 8, 2022

Does your association have a data governance policy? In our data-driven world, governance is crucial in maintaining the integrity, accuracy, and security of your organization’s data. How can your organization reverse this concerning trend? What is data governance? .

Policy 117

Policy Government Adopt Associations 117

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 109

Analytics Digital Tools Measure 109

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? Plan ahead, so you’ll know what data to track.

Create 169

Create Strategy Associations Registration 169

TechImpact

JUNE 19, 2014

Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Everyone wants to compare the success of their organization to a measurable analytic. Start measuring, and reporting. Keep measuring. And for good reason.

Measure 209

Measure Minnesota Analytics Nonprofit 209

Qgiv

OCTOBER 11, 2023

At least one of the criteria for measuring a successful year is related to your financials. Donor intelligence can best be described as “accurate, comprehensive, and actionable data [about donors and prospects] to help nonprofits of all types achieve better fundraising and outreach results.” How much did you raise?

Measure 52

Measure Business Retention Profile 52

Nimble AMS

FEBRUARY 15, 2024

Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization. S uccessful enterprise association s prioritize these seven factors How do large associations measure success? Authentic leadership How would you measure your association’s culture ?

Associations 148

Associations Missouri Measure Culture 148

sgEngage

NOVEMBER 14, 2023

Many nonprofits struggle to maximize their data usage. In fact, when surveyed, 97% of nonprofit professionals expressed an interest in learning how to use their data more effectively, and only 5% reported using data in every decision they make. So, how do healthcare organizations overcome these data silos?

Integration 77

Integration Data Nonprofit Platform 77

Association Analytics

APRIL 4, 2022

The data that you gathered from these events is a valuable asset to help inform your decision. Leveraging analytics will help you identify if there is value in continuing hybrid or online events for your organization. Here are four easy ways to leverage your virtual event data. Four Ways to Leverage Virtual Event Data.

Hosting 321

Hosting Virtual Associations Analytics 321

Candid

APRIL 20, 2023

The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). As you define your goal(s), also think about how to measure it.

Social Media 98

Social Media Data Strategy Media 98

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Qgiv

JANUARY 25, 2023

Knowing who is visiting your website and what they’re looking at is important to the health of your organization. Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. What is Google Analytics 4?

Analytics 52

Analytics Google Guide Stream 52

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Internalizing and externalizing an organization-wide culture of philanthropy. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Start with benchmark data.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Whole Whale

NOVEMBER 23, 2022

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Ease of use : The best dashboards are easy to use, even for those who don’t have a lot of experience with data.

Analytics 52

Analytics Tools Wikipedia Track 52

DNL OmniMedia

APRIL 1, 2024

Nonprofits collect and generate vast amounts of data, ranging from individual donors’ contact information to program outcomes, but they often struggle with organizing and utilizing the information effectively. This is why data warehouses can have such a significant impact on nonprofits. What is a Nonprofit Data Warehouse?

Data 52

Data Guide Proposal Nonprofit 52

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Digital 296

Digital Strategy Guide Create 296

.orgSource

JULY 25, 2023

Supercharge SWOT Analytics “There are so many marketing tasks where AI can take up the drudgery and open space for more creative pursuits. Marketers can spend hours gathering research that AI could help you organize and summarize in minutes.” Measure Results “Marketers are always looking to measure their skills.

Team 221

Team Marketing Build Analysis 221

NonProfit PRO

NOVEMBER 3, 2021

While KPIs represent a valuable opportunity, it’s important that you select the right ones to track for your unique organization, especially since there are so many possibilities.

Track 289

Track Measure Impact Nonprofit 289

Saleforce Nonprofit

APRIL 15, 2021

In a success-from-anywhere world, data is currency. But for mission-driven organizations, data is more than numbers; it is the story of their impact. For nonprofits and education institutions, data represents donors, grants, volunteers, students, faculty, staff, and the impact they are driving.

Education 116

Education Data Management Help 116

DNL OmniMedia

MAY 10, 2023

We’re talking about data management. The phrase “data management” might make some nonprofit professionals feel a bit intimidated, but it’s something that your organization absolutely needs to focus on. So how does data tie into all of this? Are you ready to take a deep dive into these data management strategies?

Data 52

Data Campaign Practice Management 52

Media Cause

JULY 22, 2021

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Complying with data regulations is now simpler. Cookie-less analytics.

Analytics 52

Analytics Google Phase Nonprofit 52

Nonprofit Tech for Good

DECEMBER 13, 2021

Here’s the good news: with preparation and a pulse on the right data and information, it is possible to get a handle on the task and get a big picture of your organization’s needs. A budget for how much your organization is willing to invest in the project. Step 2: Organize a Planning Team and Create a Project Charter.

Websites 304

Websites Analytics Project Proposal 304

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) Your data security and anonymity are VERY IMPORTANT to us.

Benchmark 97

Benchmark Data Map Help 97

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? What are the differences between UA and GA4?

FAQ 57

FAQ Organization Analytics Google 57