Allegiance Group

FEBRUARY 27, 2024

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

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Analytics Google Fundraising Track 52

.orgSource

OCTOBER 1, 2023

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

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Las Vegas Conversation Cancer Offline 251

TechImpact

JULY 30, 2014

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Want to know how many people landed on your website this month? Use funnel conversion tools.

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Analytics Statistics Google Demographics 223

Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

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University Analytics Data API 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Analytics Org Adwords Metrics 52

TechImpact

SEPTEMBER 22, 2014

Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics.

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Analytics Twitter Nonprofit Statistics 177

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Do you know what topics people care about? How many people are you planning to feed? . Let’s say you’re a food bank.

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Analytics Strategy Fundraising Benchmark 122

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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Analytics University Difference Metrics 59

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

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Analytics Google Guide Stream 52

Association Analytics

FEBRUARY 20, 2024

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. The people on your list are likely not all members but they signed up for a reason. It’s no secret that growing membership is hard. What’s slowing these association’s down?

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Create Strategy Associations Registration 169

Forum One

APRIL 28, 2022

Conversational marketing speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. . Coined by our partners at Drift , conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations.

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Conversation Marketing FAQ Nonprofit 55

Forum One

APRIL 14, 2021

Though conversational marketing is relatively new, it speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. Generally speaking, traditional online forms are seeing fewer conversions on websites for things such as e-newsletter signups or white paper downloads.

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Conversation Marketing FAQ Nonprofit 61

.orgSource

JULY 25, 2023

I wasn’t able to cover Jane and Amy’s conversation in one post, so I’m taking up the thread again here. There’s a lot of news right now about people using AI to achieve better results. Supercharge SWOT Analytics “There are so many marketing tasks where AI can take up the drudgery and open space for more creative pursuits.

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Team Marketing Build Analysis 221

Association Analytics

MARCH 1, 2023

Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. You can see conversations grouped together by sentiment: positive, neutral, or negative. The same can happen by listening to conversations in your online community.

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Associations Product Virtual Survey 320

Pamela Grow

OCTOBER 30, 2023

Once you understand what communication styles typically motivate people to give, weave the benefits of monthly giving into your messages. A giving trigger is the marketing tactic, event, fundraising appeal, or other form of communication that motivates a donor to give.

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Analytics Data Giving Metrics 52

Association Analytics

FEBRUARY 14, 2023

This was a familiar conversation in our small association where a handful of key employees worked well into many evenings compiling data from multiple sources. And even when you work in an amazing association with amazing people, there is a limit to how much back-office inefficiencies you can handle. It was always the same story.

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Data Associations Industry Journal 321

.orgSource

APRIL 25, 2023

Whether it’s a restaurant, hotel, or doctor’s office, people create that five-star experience. Podcast , I talked with Sarah Mitial, Founder and CEO of People Architecture Group. People Architecture inspires and builds innovative HR business solutions one client at a time. Before adding talent, have a thoughtful conversation.

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Application Statistics Culture Job 221

M+R

DECEMBER 8, 2023

Lots of people are worried that this will strip out all of their tracking and they’ll never be able to source a donation ever again—a.k.a. They pass important information to your CRM or analytics tracking system and website. UTMs are specific to Google Analytics. billion people. the nonprofit fundraising apocalypse.

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Track Digital Change Fundraising 103

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. People who are active on Twitter tend to be plugged into current events and trending news. 8) Get to know your Twitter Analytics Dashboard.

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Twitter Practice Social Media Nonprofit 350

NetWits

APRIL 11, 2013

This post is part of an ongoing series about getting the most out of Google Analytics. If you’d like to start with the basics, read Intro to Google Analytics or Understanding your Audience through Analytics. Or, check out all of My Posts on Google Analytics. Visits with conversions. New visitors.

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Analytics Google Comparison Search 129

.orgSource

APRIL 29, 2024

For those who embrace KISS and want messy AI made more tame and tractable, I’ll offer my podcast conversation with David Reid. You can purchase this skill on a variety of levels from a chatbot for your website to a virtual assistant or a data analytics application. At this point, AI is here to help people but not to replace them.

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Learning Brain Associations Training 221

Nonprofit Tech for Good

DECEMBER 13, 2021

Step 3: Examine Analytics and Collect User Feedback. Tools like Google Analytics help you see basic information such as what pages are most and least popular, how much traffic your site gets on a regular basis, and how much traffic your top priority pages are getting. Who will help with hands-on work?

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Websites Analytics Project Proposal 304

VisionLink

AUGUST 31, 2023

Visionlink builds integrated software solutions, with expert consultation and implementation services, to transform people-serving organizations. You will build data capture and management solutions, work on data migrations and conversions, build reports and analytics, and create website pages using HTML4.

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Team Colorado Disaster Evaluation 130

.orgSource

DECEMBER 26, 2022

With the introduction of culture to a digital environment, we saw interpersonal dynamics in a new light.orgCommunity , our professional development and networking organization, was thrilled to host two in-person events that brought people together to explore those themes and discuss significant issues that emerged from our post-pandemic experience.

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Culture Technology Community Associations 221

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Duration Goals.

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Analytics Google Goal Track 35

Bloomerang

JUNE 11, 2021

Lindsay Simonds will decode the top five most impactful ways people contribute to communities. If you’re watching the recording, hope you’re having a good day because we are here to talk about some creative ways that people are contributing to the community. Full Transcript: – [Lindsay] Okay. . I’m Steven.

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People Community Video Podcast 77

Nimble AMS

JULY 18, 2023

Going beyond traditional personalization, hyper-personalization leverages advanced data analytics to create highly tailored experiences based on individual preferences, interests, and recent engagement. Voice and conversational personalization. Hyper-personalization. Omni-channel personalization. User-generated personalization.

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Associations Personal Trend Experiment 131

NonProfit Hub

OCTOBER 25, 2016

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Knowing how many people visit your website isn’t enough.

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Analytics Goal Conversation Rate 28

Connection Cafe

DECEMBER 3, 2019

This is prompting some very real questions about how to move forward—especially for the small er foundations and for healthcare organizations that have relied on a couple staff people, a committee , or lots of events to facilitate community giving. .

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Analytics Organization Data Foundation 32

The MatrixFiles

DECEMBER 15, 2022

Take a look at your analytics. If you’re not sure how to do that and need help, maybe now is also a good time to invest in some Analytics training. Speaking of Analytics…. Upgrade to Google Analytics 4 If you haven’t upgraded to Google Analytics 4 (GA4) , you need to upgrade as soon as possible!

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PDF Analytics Search Template 130

Care2

JULY 2, 2011

Google Analytics just released some great data after analyzing hundreds of thousands of websites between November 2010 and February 2011. Check out Google Analytics Website Data. Overall, the US’s conversion rates was about 1%. The highest conversation rates were seen in the UK, France, and India at 1.2%.

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Analytics Google Websites France 74

Association Analytics

APRIL 8, 2021

SMART is an acronym people use to remember the five aspects of a well-articulated goal: SMART goals are specific, measurable, achievable, relevant, and time bound. In this case, the number of conversions and the total number of active participants in the campaign can be leading indicators for your goal of increasing membership.

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Goal Data Articulate Analysis 192

Nonprofit Tech for Good

OCTOBER 22, 2020

Consider these options when thinking about how to acquire donors for our nonprofit organization: 1) Use Google Analytics to determine how many visitors you have to your website. The question is, do most fundraisers know their website analytics ? You can drive people to your website, but you can’t force them to give.

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Social Media Donor Media Social 353

Whole Whale

JUNE 15, 2022

Luckily, there are plenty of free social listening tools available that can help you track your brand, monitor your competition, and understand what people are saying about your cause. Social listening is the process of tracking online conversations in order to better understand what people are saying about a given topic.

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Tools Guide Social Social Media 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

Note from Beth: “ Measuring the Networked Nonprofit ” is getting a lot of good feedback as people read and apply the ideas in the book. Analytics tools like the ones described below are good for measuring actions and engagement. 3 – Monitor Social Conversations. 3 – Monitor Social Conversations.

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Analytics Tools Social New York City 106

ASU Lodestar Center

JUNE 1, 2022

For example, Barack Obama reaches over 100 million people with each tweet. AI analytics. AI analytics is a description of a type of machine learning that mines insights within a dataset. AI analytics automates much of what a data analyst would do. In digital communication, an individual can reach a much broader audience.

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Fundraising Analytics Analysis Nonprofit 98

Qgiv

MARCH 29, 2023

If people get to a nonprofit’s website right now and don’t get involved or give, new traffic won’t either. If people love engaging with content now, the new people driven through the Ad Grant will probably also love the content as well. Conversion tracking helps increase efficiency and effectiveness of the Ad Grant.

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Grant Google Nonprofit National 97