Candid

JANUARY 24, 2024

As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. The top-level analytics The first thing I do is look at the big picture. Here is a peek behind the scenes into how Candid assesses our social media annually.

Social Media 52

Social Media Data Strategy Media 52

TechImpact

JUNE 16, 2014

Facebook is the flagship social media platform for most nonprofits. The inherent community nature, pervasiveness of the platform, and the fact Facebook is constantly adding tools for nonprofits to better utilize the social network has made it the perfect choice for most nonprofits. For good reason, too. Sounds intuitive, right?

Metrics 170

Metrics Facebook Stats Nonprofit 170

Qgiv

JULY 21, 2022

For nonprofits, LinkedIn can be a valuable tool to add to your social media toolbox. What is the best way to use LinkedIn for a nonprofit? LinkedIn is a great resource for nonprofits because of its audience. Instead of personal updates and other news, LinkedIn is for professional content and connections.

Linkedin 52

Linkedin Social Media Practice Media 52

Qgiv

JUNE 29, 2021

Social media is an incredibly powerful storytelling tool for your nonprofit. But as a busy fundraiser or nonprofit marketer, it can be challenging to find the time to make social media a priority. But as a busy fundraiser or nonprofit marketer, it can be challenging to find the time to make social media a priority.

Social Media 89

Social Media Tools Media Create 89

Bloomerang

DECEMBER 19, 2023

Software solutions keep the nonprofit sector in motion. 67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more.

Software 85

Software Free Tools Adobe 85

Nonprofit Tech for Good

JULY 14, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. In 2013 the number of nonprofits that hired part-time or full-time new media managers increased fourfold. They voraciously consume nonprofit technology blogs and study the mobile and social media campaigns of other nonprofits for inspiration.

Skills 279

Skills Management Media Social Media 279

Qgiv

SEPTEMBER 14, 2023

Not sure what to write for your nonprofit blog? Certain nonprofits lend themselves well to specific topics. A nonprofit’s volunteers are a great source for this type of collaboration. Most nonprofits have volunteers with interesting experiences to share and they are typically happy to share their stories. Just start.

Practice 52

Practice Tips Storytelling Nonprofit 52

Whole Whale

NOVEMBER 8, 2022

Nonprofit annual reports play an important role as we head into the end of the fiscal year or the onset of giving season. In our data culture , we suggest your nonprofit takes the time to put one together as a means of showing your organization’s transparency — and bragging about your success in the past year. Girls Who Code.

Report 85

Report Template Org Nonprofit 85

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? This is done through “boosting” organic content or creating individual ads themselves.

Search 59

Search Alternative Social Social Media 59

Qgiv

JANUARY 16, 2024

With the right event management software for nonprofits, you can run your fundraising events more efficiently, helping you raise more money for your cause. There are quite a few different nonprofit event management software options your organization can use to make your event as seamless as possible.

Software 52

Software Tools Management Registration 52

Neon CRM

NOVEMBER 30, 2023

Gone are the days when a nonprofit could put up any old website for their organization and check that task off their to-do list. As more and more of our lives move online, nonprofits need an optimized, well-designed website in order to stand out and engage donors—and to justify the expense of maintaining one!

Websites 52

Websites Practice Nonprofit Search 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

I was in San Antonio this week to facilitate an interactive master class for 300 nonprofits that was hosted by the San Antonio Nonprofit Council that hosts The Big Give, a very successful local giving day. Format Templates , Content Asset Organizing Tools, and scheduling software that covers this whole process.

Social Media 50

Social Media San Antonio Content Strategy 50

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. By recognizing and learning from the marketing mistakes that hold nonprofits back , you’ll have everything you need to drive success. . It’s about strategically planning how you’re going to get your nonprofit in front of the people who will best connect with your mission. . Neglecting site design.

Marketing 52

Marketing Social Media Nonprofit Integration 52

NetWits

JULY 10, 2012

Make your blog the place where you produce original content that’s tailored to your audience. Remember, great content is the key to successful social media. Based on our research we know that Facebook and Twitter are the top sites used by nonprofits and the social networks with the largest user base. Create great content.

Social Media 251

Social Media Media Social Slides 251

NTEN

OCTOBER 6, 2011

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues. People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. So, Content Strategy was born!

Content 83

Content Strategy Question Calendar 83

Nonprofit Tech for Good

APRIL 27, 2023

When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Google Analytics :: analytics.google.com Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.

Digital 353

Digital Marketing Tools Resource 353

Connection Cafe

DECEMBER 27, 2013

Note: This is the seventh in a series of posts about the Nonprofit Web Design Process. Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. Content Strategy is “planning for the creation, delivery, and governance of useful, usable content”. Methodology.

Design 36

Design Process Content Web 36

sgEngage

JUNE 22, 2021

Data obtained from user interviews can be used to develop Audience Personas , to help guide design and content creation for your website/emails and to get ideas for improving events. Google Analytics Data Review. Assuming you have Google Analytics running on your website, you have tons of data (maybe too much!) A/B Testing.

Method 75

Method Research Test Analytics 75

Nonprofit Tech for Good

DECEMBER 13, 2010

We use Flickr to collect all of the photos for our annual nature photo competition. For my role, social media is only about 30% of my job – I manage our paid online advertising strategy, SEO, and web analytics strategy in addition to social media. List of Nonprofits Mentioned in the Book ?. Book Tour ?. ?

Social Media 206

Social Media Conservancy Interview Media 206

Get Fully Funded

JUNE 1, 2021

For most organizations, this represents a significant number of prospects, especially organizations that invest time creating and sharing compelling Facebook content, building a large following. It can take a few weeks to get approved and heads up – the name of your nonprofit on all documents you submit must match.

Facebook 124

Facebook Game Fundraising Campaign 124

Connection Cafe

JUNE 13, 2017

At the same time, our follower growth on Twitter was becoming stagnant, and we decided to see what kind of results we could get for the Foundation by paying more attention to Instagram as a distribution channel for content and campaigns. 5 Instagram Ideas for Nonprofits. 5 Instagram Ideas for Nonprofits.

Ideas 47

Ideas Comparison America Newsletter 47

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The Cute Dog Theory or more precisely the Cute Animal Theory states that including cute animals in your social media content inspires more people to share the content. If don’t believe that is true, check out this YouTube video from VW of dogs barking the theme from Star Wars as a Superbowl Teaser. And now, mobile.

Turkey 101

Turkey Social Media Mobile Oracle 101

Bloomerang

FEBRUARY 1, 2023

Know What You’re Looking For: 2 Types of Fundraising Apps There are two types of fundraising apps you should be aware of: nonprofit-facing, and donor-facing. Nonprofit-facing fundraising apps are those that your nonprofit staff members use to raise money on the go. Let’s dive right in!

Org 80

Org Raise Tools Help 80

DNL OmniMedia

MAY 25, 2023

The longer a donor stays with your nonprofit, the more times they’ll be able to complete this cycle, deepening their engagement with your nonprofit. However, most donors will need some incentive from your nonprofit to continue their donor journey. Personalize communication. Show appreciation.

Relationship 52

Relationship Build Donor Strategy 52

Connection Cafe

JUNE 7, 2013

Nonprofits are focusing more and more on increasing email click-throughs and rightfully so. Some nonprofits spend a lot of time on content and information architecture when redesigning their website. Once live, though, it’s tougher to find time to revisit page and menu structures and content choices.

Action 44

Action Websites Data Analytics 44

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Your peer-to-peer software should provide the opportunity for them to share these elements with personal photos and customized descriptions. Stick to one photo or image, and keep the text appeal short. . from a staff member or volunteer.

Audience 82

Audience Tips Fundraising Social Media 82

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Alex Abelin: Google + for Nonprofits. View more presentations from Social Media for Nonprofits. Does Google + have the potential to be a valuable platform for nonprofits or is it just another shiny object to distract nonprofits? Vincent Mo – technical lead for google + photos.

Google 98

Google Time Nonprofit Metrics 98

Connection Cafe

JULY 5, 2017

When it comes to nonprofit marketing , I cringe every time I hear the words “engage”, “engaging” or “engagement.” They seek advice from experts who tell them that they need to “engage” more, or have more “engaging” content, or build more “engagement” strategies. How do you create high-quality content worth consuming?

Websites 37

Websites Strategy Content Nonprofit 37

sgEngage

MAY 12, 2023

From expanding your nonprofit’s reach and making your events more accessible to donors all over the world to boosting your revenue, a virtual auction is a modern and exciting fundraising event that every nonprofit should consider adding to their calendar. Consider developing high-quality content across the following platforms: Email.

Virtual 67

Virtual Build Stream Software 67

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2007

I'm pleased to announce that I have completed the screencast, sponsored by NTEN , on Google Analytics! Avinash Kaushik , Analytics Evangelist, Google, really helped me understand the true meaning of Web Analytics 2.0 Several months ago, I knew zip about web analytics. High bandwidth version available here.

Screencast 50

Screencast Analytics Web Guinea 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

Flickr Photo by Jek in the Box. This post harvests some of the insights shared about social media measurement and nonprofits. One question that bubbled up was about specific techniques to measure or benchmark your nonprofits social media strategy and execution. We launched the Zoetica Salon this week.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2013

He’s one of many four-legged and fine feathered fans of ” Measuring the Networked Nonprofit.” The book continues to be in the top nonprofit books at Amazon. But by holiday season, I needed a break and took one. It was the first time in a long time that I took a long social media break.

Tunisia 99

Tunisia NGO Facilitation Calendar 99

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2014

Photo by George Galanais. There are many nonprofit, social media, and technology conferences all year long. What Social Media Analytics Can’t Tell You I’m thrilled to be on a panel organized by Alexandra Samuel, Vision Critical , along with Jeremiah Owyang and Colby Flint. If you are attending, be sure to say hello.

Conference 113

Conference San Diego New York City Social Media 113

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

Facebook 364

Facebook Practice Avatar Nonprofit 364

NonProfit Hub

FEBRUARY 28, 2017

That’s why we’re taking a step back to look at the big picture and diving into social media for nonprofits. You can share photos and videos, interact with your audience and expand your network of supporters. This is a great start to social media for nonprofits. The motion will be more eye-catching than a still photo.

Social Media 28

Social Media Media Guide Social 28

The Modern Nonprofit

JUNE 27, 2023

Estimated Reading Time: 5 minutes Boost Your Nonprofit’s Impact: 10 Power-Packed Summer Fundraising Ideas for 2023 As the mercury rises, so should your nonprofit’s impact! Outdoor Movie Night An outdoor movie night is a fun and engaging way to bring your community together while raising funds for your nonprofit.

Impact 52

Impact Ideas Fundraising Artist 52

Amy Sample Ward

JANUARY 20, 2011

I had a lot of fun yesterday giving a webinar for the Nonprofit Webinar series ; it was a whole hour discussing community engagement! Content Mapping. >> Step 1: Identify all the content. I’ve listed some examples to get you started, but really think about all the various pieces of content you have.

Metrics 219

Metrics Community Map Template 219