The MatrixFiles

DECEMBER 15, 2022

Google loves it when you update your pages, and your users do, too! Take a look at your most visited page, and ask yourself: What images could we replace to make this page more high-impact? What other content can we feature that is connected to the popularity of this page? Take a look at your analytics.

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PDF Analytics Search Template 130

TechImpact

SEPTEMBER 17, 2014

Image courtesy of Mass Communication Specialist 3rd Class Nicholas Hall. Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. Analytics are like the fuel for the aircraft carrier.

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Analytics Websites Nonprofit Attention 158

Nonprofits Source

JANUARY 26, 2023

Applying for the Google Ad Grant can help you reach new heights with your digital marketing. Whether you want to boost donations, promote your services to beneficiaries, or share educational content about your cause on Google Search, the Google Ad Grant can help you get there. How do Google Grants work?

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Application Grant Google Guide 52

NetWits

FEBRUARY 16, 2011

The day or week after a website launch, someone will inevitably notice that they can’t find the site on Google, Yahoo, or Bing. You know your website was indexed by the search engines, but it is listed on page 10 in Google – and no one will ever see it! I recommend Google Analytics as it’s free and quite comprehensive.

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Google Search Images Analytics 225

DNL OmniMedia

NOVEMBER 22, 2022

Nonprofits who have a Google Ad Grants account or a paid Google Ad account often appreciate the web traffic they receive from their Google Ads. ” What Determines the Performance of Your Google Ads Results? ” What Determines the Performance of Your Google Ads Results?

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Google Results Websites Grant 52

TechImpact

AUGUST 21, 2014

Image courtesy of Web Business Agenda. Bill Gates famously wrote in 1996 that content will be king on the Internet one day. Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. This happens. Our most shared post took us all by surprise.

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Content Marketing Storytelling Analytics 129

Nonprofits Source

DECEMBER 13, 2023

Google’ is on the rise as more patients and consumers research symptoms, practices, and health tips before ever stepping foot into a medical facility. Healthcare SEO marketing describes the process of optimizing a healthcare website and its content to drive more organic search traffic. In the digital era of healthcare, ‘Dr.

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Practice Marketing Strategy Search 52

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. Having access to Google Analytics for your website is key to getting to the roots of the problem. 4) Key features and content aren’t accessible. healthsolutions.org/donate.

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Websites Nonprofit Guidelines Phone 246

Kindful

MAY 12, 2021

When it comes to answering your questions as a nonprofit professional, using search engines like Google is a fast and effective way to find information. When the world presented a challenge, nonprofit professionals turned to Google for solutions. Source: Google Trends. Create a content plan with your keywords.

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Online Fundraising Adopt Search 73

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Additional users are 50% off.

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Software Free Tools Adobe 86

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

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Donor Social Media Websites Content 82

Whole Whale

JANUARY 28, 2023

Basically the potential podcast listeners are there – if you have the right content. As of 2019 (no retroactive data prior), Apple iTunes Connect has podcast analytics for feeds hosted on the platform. Redirect the download URL for the feed episodes through our website triggering a Google Analytics event.

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Podcast Measure Feeds Plugin 52

Qgiv

FEBRUARY 20, 2024

The three main types of AI you should know about: Generative AI are programs that can use your input to create new content, from images to texts to music. ChatGPT can help you create content, come up with fundraising ideas, and assist with event planning to support your organization’s mission. Other chatbot AI.

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Fundraising Nonprofit Analysis Donor 97

TechImpact

APRIL 23, 2014

Image courtesy of Stable Cash Income. You’ve invested in it, consistently update the content, post to your blog, and market events through your website. So, of course you want people to see all that great content. Go ahead and Google it.”. Use this information to adapt your content to meet their needs.

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Generation Websites Social Media Search 234

John Kenyon

SEPTEMBER 17, 2018

Google Analytics has a section called Affinity Categories. Based on the websites that people visit before and after they visit your website, along with other information Google collects, Google Analytics categorizes the kinds of content that interest your website visitors. What does the data show?

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Websites Analytics Google Demographics 52

Forum One

OCTOBER 12, 2023

Speaker(s): Steven Bond, Vice President of Strategy Navigating the shift to Google’s GA4 has been a roller coaster ride for many nonprofits. We’ll also explore the strategic intent of GA4 as well as explore its potential in adaptive techniques, robust machine learning algorithms, and powerful predictive analytics. Not Loving GA4?

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Voice Social Media Portland Technique 72

Cloud 4 Good

APRIL 27, 2021

The assumption was solely based upon how users interacted with various content on the social platform. Many other platforms, including Google, use “ inferred demographics ” to gain more insights about individual users to provide personalized ads. How Inferred Demographics Can Skew Analytics.

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Social Media Personal Demographics Media 68

NonProfit Hub

OCTOBER 8, 2020

Payment options – Google and Apple Pay and in numerous currencies. We relate to images far more than written content; it’s why Instagram’s so successful, and if you’re going to succeed online, you must use high-quality visual content in all your marketing campaigns. Informative analytics.

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Tools Social Media Analytics Nonprofit 65

sgEngage

AUGUST 23, 2023

Have you ever experienced a twinge in your neck, itch in your throat, or another random symptom, and turned to Google for answers? Assess website analytics. Combine information gathered from your user personas with your website analytics to decide how you can meet visitors’ expectations at every step of the user journey.

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Websites Organization Tips Map 76

Byte Technology

AUGUST 22, 2017

Like the 404 error pages, you may find that, as you add more and more content to your WordPress site, certain links you’ve created to take readers to other sites are no longer viable as they’ve moved or have just disappeared. And it may be that images in older articles that aren’t getting much attention anymore are the culprits.

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Plugin WordPress Images Library 100

Bloomerang

FEBRUARY 1, 2023

Or, your marketing team may snap an image at an event and edit it on an app to immediately post on Instagram. Image resizer. Resize images directly on the Promo app. We are easily moved by images and video. Nonprofit-facing fundraising apps are those that your nonprofit staff members use to raise money on the go.

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Org Raise Tools Help 81

Nonprofit Tech for Good

JULY 14, 2014

Too often new media managers are bogged down by a strategy or content approval process that saps them of their creativity. To effectively work with image and video content, your new media manager must be adept at using photo and video editing software. Some campaigns will fail, and some will need revision.

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Skills Management Media Social Media 279

TechImpact

AUGUST 12, 2014

Image Courtesy of eSeller. Your website is your digital store front; it is the home for all your content marketing efforts, and it’s a place where potential constituents, volunteers, and donors can go to learn more about what you do, and perhaps most importantly, it is the place where those donors can actually give to your cause.

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Websites Philadelphia Trend Nonprofit 175

Tech Soup

NOVEMBER 18, 2014

Web analytics tools gather data that can help nonprofits better engage stakeholders, drive donations, and measure the success of their online presence. Unfortunately, according to a new study by the Nonprofit Times and data analytics firm, Cardinal Path , nonprofits may not be making the most of the data our websites have for us.

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Websites Analytics Google Social Media 61

Forum One

APRIL 8, 2021

In our recent webinar on “Optimizing Instead of Redesigning Your Website” , we talked through the following six tips you can implement right now to optimize your content and increase engagement with your current website. Personalize your content. Start by understanding your audiences and tailoring content and outreach to their needs.

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Impact Channel Audience Content 76

Tech Soup

FEBRUARY 11, 2016

Last spring, Google made our entire search histories available for download and viewing. If you're a regular Google search user, there is an incredibly detailed daily diary of your life and interests just waiting for you to look at it. " Steps to View Your Google Search History. What were you doing at 1:35 p.m.

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History Search Google Fun 36

sgEngage

APRIL 18, 2022

Have you ever experienced a twinge in your neck, itch in your throat, or another random symptom, and turned to Google for answers? Review your website analytics. Combine information gathered while creating your user personas with your website analytics to decide how you can meet visitors’ expectations at every step of the user journey.

Websites 75

Websites Organization Tips Map 75

Byte Technology

MARCH 21, 2017

It’s easy to display featured images through full width headers, comes with a nearly unlimited color palette, gives designers the choice of a sidebar location and contains an “about” template and built-in contact form so users can easily get in touch and communicate with the site owner.

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WordPress Picture Video Widget 100

Allegiance Group

APRIL 15, 2024

Follow accessibility guidelines such as ensuring sufficient contrast between text and background colors, adding alternative text to images, putting captions on videos, and making it possible to navigate the site with keyboard controls. Audit your content to evaluate how well your website meets user search intent.

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Fund Donor Strategy Search 52

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. .

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Software Virtual Integration Analytics 83

Forum One

MARCH 29, 2010

Two thirds of those searchers use Google over any other search engine. What if you could make sure when a user types in a search query to Google, your site was at the top of the list? Well, with Google AdWords you can. Here are eight things every nonprofit should pay attention to before setting up their Google AdWords account.

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Adwords Google Search Test 70

Get Fully Funded

MARCH 8, 2023

You should also look at content like past newsletters, social media and blog posts, and your website to see what types of images your organization typically uses. To streamline responses, include a drop-down menu with options like direct mail, social media, word of mouth, Google, etc.

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Mail Integration Digital Strategy 75

Nonprofit Tech for Good

APRIL 27, 2023

Google Analytics :: analytics.google.com Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is important to note that you must upgrade to Google Analytics 4 by July 1, 2023. See also OptInMonster.

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Digital Marketing Tools Resource 353

Neon CRM

NOVEMBER 30, 2023

Studies have shown that the top-ranking page in Google gets 33% of all search traffic , and from there, the percentages dip significantly. Humans tend to respond to images of fellow humans. This means you should include visual content on your nonprofit website—and lots of it. Is your website easy to navigate?

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Websites Practice Nonprofit Search 52

Byte Technology

NOVEMBER 5, 2015

Writing a blog and keeping the content fresh and engaging can be hard work, but it pays off. Post up-to-date information, respond to comments and delve into analytics to see what’s working and what isn’t for a solid four hours each week.

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Social Media Profit Media Time 100

Whole Whale

SEPTEMBER 3, 2021

Image courtesy of Apple. Knowing that subject line A/B tests will be less effective in the future, you can use the remaining time to get a sense of what content is resonating with your audience. A/B Test Email Content. Basically, the user will still get your emails but you won’t have their real email address in your database. .

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email Marketing Test Mail 104

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. .

Software 59

Software Virtual Integration Analytics 59