sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

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Audio Podcast Content Phase 81

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. One of the biggest problems nonprofits face is improving their low donor retention rate. That’s why you need an analytic, numbers-based perspective to strategy and planning.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? Identify Your Goals First, identify your business goals.

Analytics 52

Analytics Google Fundraising Track 52

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. First, we’ll cover how to determine your goals for your monthly giving program. When laying out your goal, consider following the SMART model for goal setting. Engagement with content.

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Analytics Data Giving Metrics 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Analytics Org Adwords Metrics 52

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Do a scan of the market to determine if this segment might be obtaining their content from another source. Predictive Analytics to focus your marketing.

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Associations Data Registration Analytics 318

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

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Analytics Digital Tools Measure 112

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.

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Digital Strategy Guide Create 295

Nonprofit Tech for Good

APRIL 2, 2023

It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. 1) Creating Custom Donation Appeals in Minutes Use ChatGPT to craft a sequence of donation appeals with the goal of encouraging your stakeholders to make a donation.

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Tools Fundraising Analytics Analysis 359

Nonprofits Source

MAY 25, 2023

4 Tips to Increase Patient Acquisition and Hit Growth Goals Patient acquisition is vital to your organization’s growth. However, locating and attracting new customers within this competitive landscape can pose further challenges such as patient satisfaction rates and patient retention.

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Goal Tips Review Map 52

Nonprofit Tech for Good

AUGUST 9, 2021

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. Curated content relevant to your mission. 3) Monitor your LinkedIn Analytics.

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Linkedin Practice Social Media Sponsor 360

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. After all, your website is your biggest body of content. What are Google Analytics goals?

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Analytics Google Goal Track 35

.orgSource

OCTOBER 31, 2023

How do we stay on track and meet our goals? Get acquainted with customer analytics, a process that provides more accurate insight into what your members really want. Sponsored by Association Analytics Our customer experience could use help. Also on her agenda is how copyright law and fair use apply to AI.

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Sponsor Associations Law Hype 275

NonProfit Hub

MAY 3, 2019

So, you’ve mastered the art of creating effective, engaging social media content. If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . Engagement is any interaction with your content, like Twitter favorites, Facebook shares and clicks. Congratulations!

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Social Media Analytics Media Social 68

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.

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Analytics Google Digital Marketing 100

Allegiance Group

JUNE 13, 2024

A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals. A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. Cohesion across your team.

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Marketing Analysis Nonprofit Audience 52

TechImpact

MARCH 3, 2014

The simple truth is, your nonprofit needs to be engaging in content marketing. Content marketing is for whatever you make it. It all comes down to what content you make public, and what your goals are. 92% of nonprofits use content marketing. 25% of nonprofit professionals have a documented content strategy.

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Stats Content Marketing Nonprofit 128

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. While you don’t need to be at a charity: water level for your nonprofit marketing, having an effective and easy-to-use website is an important step to achieving your goals.

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Websites Nonprofit Guidelines Phone 239

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., This includes: Email databases Website analytics CRM systems Online giving platforms.

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Personal Test Demographics Analytics 100

TechImpact

MARCH 19, 2014

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. Choose a goal. Clearly define a goal before sitting down to write. Without an end goal in mind, nothing can be accomplished.

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Newsletter Spam Template Nonprofit 247

Media Cause

JULY 11, 2023

In the nonprofit sector, where scaling reach and impact is a common goal, automated email marketing is the secret sauce that allows for meaningful connections with an ever-growing supporter base without stretching your resources too thin. Personalized Content Automation doesn’t mean one-size-fits-all.

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email Service Marketing Metrics 52

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced.

Analytics 74

Analytics Museum University Google 74

Association Analytics

JANUARY 8, 2024

A data audit doesn’t need to be a huge scary undertaking, we’re simply talking about taking a look at your goals. Observe to learn members’ preferences and interest You likely have data on the purchases your members are making, the events they’re registering for and the content they’re downloading. With all these uses (and more!)

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Impact Strategy Associations Data 169

sgEngage

NOVEMBER 10, 2023

Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle.

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Donation Blackbaud Retention Gift 52

Connection Cafe

OCTOBER 30, 2017

Here are a few ways data can be used to track donor and volunteer motives: Your nonprofit can use website data to better understand which messaging has the highest conversion rates. Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site.

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Analytics Volunteer Donor Google 39

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing. Key Performance Indicators (KPIs) are the trackable factors for which you want to record data in order to work out if you are reaching your SMART goals. If supporters are staying on your website or just viewing one page?

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Track Digital Marketing Analytics 52

Pamela Grow

FEBRUARY 27, 2024

Outline your digital marketing goals. Before you start crafting your messages, it’s important to define clear goals to guide your digital marketing activities. Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Plan a variety of engaging content. Achievable.

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Digital Marketing Create Social Media 59

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology.

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Donor Social Media Websites Content 90

Candid

JANUARY 24, 2023

The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022. We reached a higher level of engagement with short-form video content than static content.

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Video Social Media Evaluation Audience 137

Get Fully Funded

AUGUST 25, 2023

Take a look at some examples of the types of conversions you may track: Donations Volunteer registrations Event sign-ups Newsletter sign-ups The conversions you track should be entirely based on your marketing goals. As mentioned, the conversions you track will depend on your marketing goals. Creating a brand new website.

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ROI Google Grant Registration 52

EveryAction

SEPTEMBER 20, 2016

Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. Goal: Engagement Metric: Overall Engagement Rate. If your goal is to engage + build relationships with your audience (hopefully it is!),

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Metrics Social Media Measure Media 100

Candid

APRIL 13, 2021

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. There are a couple of ways you can use your grant to achieve this goal. Successfully increasing awareness requires that you have high-quality content users want to engage with.

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Grant Google Problem Analytics 98

AccelEvents

JULY 6, 2021

What’s more, coordinating your event marketing strategy with your brand’s overall marketing goals can be challenging! The only difference is that each marketing stage might have a different lead capture goal, and instead of aligning the campaign to your brand goals, it will focus on the event goals. . Content Curation.

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Guide Virtual Registration Integration 95

Greater Giving

DECEMBER 15, 2022

Before you begin developing your nonprofit marketing campaign, don’t forget to set meaningful goals for what you want to accomplish. These can be quarterly or annual goals. You can also align your marketing targets with other current goals for your organization, such as focusing on donor acquisition or stewardship.

Digital 75

Digital Marketing Donor Channel 75

Care2

NOVEMBER 18, 2011

Do you use Google Analytics? If so, get ready for a new, redesigned version that is packed with some great features and analytics. Google Analytics reported that people have shared that they've had difficulties using traditional path analysis tools. This tool enables users to see a "Visitors Flow" and a "Goal Flow.".

Analytics 74

Analytics Google Digg Bookmarking 74

Whole Whale

JANUARY 27, 2022

First, shameless plug for Whole Whale tools that will help a team working to increase a social presence: Linkedin tips article Whole Whale’s Social Media Course NonprofitNewsFeed.com is a weekly nonprofit news feed that can give your team ideas for content for a CEO to react to. LinkedIn Analytics with Shield AI tool for a personal profile.

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Profile Social Linkedin Audio 98

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. A/B Test Email Content.

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email Marketing Test Mail 104