Get Fully Funded

MARCH 8, 2023

Omnichannel marketing refers to the integration of both digital and offline touchpoints with consumers as they move through the marketing funnel, all while keeping branding and messaging consistent for a seamless user experience. Let’s get started. And above all, always include your nonprofit’s name and logo prominently.

Mail 75

Mail Integration Digital Strategy 75

Bloomerang

MAY 22, 2024

The best part: You can integrate Bloomerang into your Storyraise report , meaning you get donations and learn about your donors all in one platform. Moreover, the integration of storytelling and technology is transforming how nonprofits raise money, reshaping the way people engage with stories and make donations because of those stories.

Storytelling 85

Storytelling Digital Integration Blended 85

Nonprofit Tech for Good

DECEMBER 13, 2021

Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. A comprehensive web content inventory lists pages, images, documents, and applications on a spreadsheet. An inventory and audit will help you make decisions on: Content to be removed.

Websites 301

Websites Analytics Project Proposal 301

Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

University 52

University Analytics Data API 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

AUGUST 2, 2021

Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage.

Content 130

Content Marketing Strategy Fundraising 130

Forum One

APRIL 13, 2021

To do this effectively, content strategy for digital collections is a necessary piece that is able to streamline the approach of how these institutions shape and expand their roles as modern resources. Enter content strategist as digital curator. The items that museums, archives, and libraries collect reflect the human spirit.

Library 74

Library Museum Content Digital 74

Nonprofit Tech for Good

APRIL 2, 2023

It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. 6 Artificial Intelligence Tools for Nonprofit Organizations 1) Predictive Analytics You might be wondering, what exactly are predictive analytics?

Tools 359

Tools Fundraising Analytics Analysis 359

.orgSource

SEPTEMBER 19, 2023

is here, and we’re excited to explain how we’ve integrated lessons learned as well as current trends into our playbook. Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. Another is how fair use applies to AI-generated content.

Sponsor 221

Sponsor Associations North America Law 221

.orgSource

JULY 25, 2023

Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs. Yet, if you are a wizard with keywords, your audience will hear you. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.),

Team 221

Team Marketing Build Analysis 221

Association Analytics

JUNE 21, 2023

With a modern ecosystem, your association can start by separating out analytical data from transactional data. You might use inconsistent content or course tagging, or team members might use a variety of names for one type of offering. Make it simple for your audience. Want to diver deeper into these data challenges?

Associations 319

Associations Challenge Data Taxonomy 319

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. from a staff member or volunteer.

Audience 82

Audience Tips Fundraising Social Media 82

Nonprofit Tech for Good

AUGUST 9, 2021

A sure sign that a nonprofit has integrated LinkedIn into their social media strategy is a LinkedIn icon featured on their website. That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Curated content relevant to your mission.

Linkedin 360

Linkedin Practice Social Media Sponsor 360

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 102

Personal Test Demographics Analytics 102

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

Online 235

Online Hunger Metrics Drupal 235

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

TechImpact

SEPTEMBER 23, 2013

The cloud provides more freedom for nonprofits to store their information and integrate better software into their daily operations, without worrying about long-term hardware costs. Learning more about your nonprofit’s audience through analytics and data is shaping the way nonprofits connect to their supporters.

Trend 188

Trend Technology Gartner Analytics 188

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. .

Software 83

Software Virtual Integration Analytics 83

AccelEvents

JULY 6, 2021

the audience size . the targeted audience, and the event’s purpose. . Setting Up Event Analytics and Integrations To Track Your Event Promotion. Many successful event promotion campaigns come down to the software, tools, and integrations being used. . Content Curation. Segmenting Your Target Audience.

Guide 95

Guide Virtual Registration Integration 95

Media Cause

FEBRUARY 1, 2024

MarTech: Tools that help marketers reach their audience and create conversions are part of MarTech. Any tool, platform, or website helping you reach an audience, get your message in front of them, and get them to convert is considered part of your marketing technology. How does Media Cause define that line?

Marketing 59

Marketing Platform Social Media Aggregator 59

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. After all, your website is your biggest body of content. What are Google Analytics goals? Email sign-ups.

Analytics 35

Analytics Google Goal Track 35

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

Integrated Marketing: Yesterday and Today by Dennis McCarthy , Integrated Marketing Expert and Director of Enterprise Sales at Blackbaud. Integrated Marketing and Online Fundraising Ideas by Roger M. Improving Direct Marketing Response with Online Advertising by Richard Becker, President of Target Analytics.

Content 120

Content Marketing Free Fundraising 120

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. .

Software 59

Software Virtual Integration Analytics 59

.orgSource

DECEMBER 26, 2022

Jennifer Michael, Chief Operating Officer at the American Board of Medical Specialties described how to create learning experiences that are variegated, tailored to the audience, and transformational. She explained how ABOMS found a user-friendly solution to supporting members on their journey to professional certification.

Culture 221

Culture Technology Community Associations 221

Forum One

AUGUST 12, 2021

Know and grow your audience. Review existing analytics and donor research to make sure your end-of-year fundraising is based on insights about your particular donors, not generalizations. Update your supporting content and add more visuals. Plan and execute your campaigns in an integrated way for maximum impact.

Digital 86

Digital Fundraising Analytics Offline 86

Connection Cafe

OCTOBER 30, 2017

Your organization can add a field to contact forms, gated content and collateral, and marketing campaigns to identify motivations and then review this information in your CRM system. Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site.

Analytics 39

Analytics Volunteer Donor Google 39

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Demographics. Previous engagement.

Game 52

Game Marketing Change Tips 52

AccelEvents

JUNE 21, 2021

The sales funnel is d ependent on several factors, including: your target audience. Each stage needs to be targeted with relevant content that is unique to every phase of the marketing funnel. . Typically this means that your audience is going through the sales process. Point B is making a purchase from your company. .

Marketing 91

Marketing Registration Map Virtual 91

Forum One

MAY 18, 2021

Your audiences expect a seamless experience across all of your digital ecosystem channels. Whether they are browsing your website content on their desktop or scrolling through your social media posts on their mobile phone, it’s crucial to create continuity across all your marketing touchpoints. Develop strong content journeys.

Marketing 47

Marketing Impact Create Tips 47

AccelEvents

AUGUST 16, 2021

Your hybrid event is catering to two different crowds: the online audience and the in-person audience. Therefore, no matter how you do it, you must have event technology connecting those on-site to the online audience. . CRM and email marketing integrations. Lead retrieval features integrated into the software.

ROI 98

ROI Badge Synchronous Sponsor 98

AccelEvents

FEBRUARY 10, 2021

Selling tickets to a physical event is difficult when part of your target audience will not attend. And generating interest and registrations for a virtual event is equally complicated when some of your audience may be refusing to make any concessions. A hybrid event allows you to reach both audience segments.

Virtual 98

Virtual Stream Audience Industry 98

Forum One

OCTOBER 12, 2023

We’ll also explore the strategic intent of GA4 as well as explore its potential in adaptive techniques, robust machine learning algorithms, and powerful predictive analytics. Nailing down your brand voice and tone to meet audience expectations? Cultivating a deep connection between your brand and its audience? That’s one puzzle.

Voice 73

Voice Social Media Portland Technique 73

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I just finished moderating a panel on the topic of social and mobile integration. Here’s a summary of the highlights of the conversation: Before I dive into the content, I had the pleasure of experimenting with a text polling app to find out the composition of the audience and their experience with the panel topic.

Integration 97

Integration Mobile Conference Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

Content 108

Content Ideas Calendar Plugin 108

DipJar

SEPTEMBER 12, 2022

Targeting the wrong audience. Producing irrelevant content. Not integrating your software. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience. Targeting the right audience starts with prospect research.

Marketing 52

Marketing Social Media Nonprofit Integration 52

AccelEvents

JULY 20, 2020

The ability to record and store the event content. A virtual event allows for a more diverse audience and it will be important to bring them together in an interactive way. Make sure that your participants not only can view the content of your event but can also engage with others at the event. Live broadcast capabilities.

Virtual 94

Virtual Platform Question Broadcast 94

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. transaction fee. This keeps all conversations focused.

Software 94

Software Free Tools Adobe 94