Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters.

Lesson 59

Lesson Fundraising Digital Test 59

NTEN

JANUARY 11, 2010

You get a bolded headline (25 characters), 2 lines of plain text (35 characters apiece) and a display URL (35 characters) to try to convince folks to click through to your site. I don't know enough statistical analysis to tell you how many possible combinations you could work into AdWords, but I suspect it's a lot. Or should you. >

Adwords 69

Adwords Google Grant Beginner 69

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 22, 2013

We received copies of his Luma’s book and cards, “Innovation for People,” which is a synthesis of landscape analysis of design-thinking and human centered design methods. He told a story that someone in one of his workshops to teach these methods asked him, “So what are the skills that we need to practice for 10,000 hours?

Design 128

Design Strategy Digital Technique 128

Nonprofit Tech for Good

MAY 25, 2024

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. According to The Urban Institute, there are roughly 1.8 million nonprofits in the U.S. ,

Marketing 193

Marketing Fundraising Test Nonprofit 193

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.” Once we’ve hooked them, we engage with our community until they own the idea and run with it. Source: grist.

Measure 97

Measure Policy Social Media Green 97

See3

DECEMBER 12, 2007

Here’s today’s headline for you: NEARLY 95% OF EMAIL IS JUNK Nearly 95 percent of the e-mail sent in 2007 has been “spam,&# junk advertising loathed by its recipients, according to a report released Wednesday by a US Web security firm. . Because email… what’s the technical term?… … sucks.

Social Media 40

Social Media Somalia Myspace Marketing 40

NTEN

APRIL 28, 2010

Imagine what your donors and constituents would say if they saw your name in that headline. Determine the compliance gap; perform a gap analysis to determine where you are not compliant and what it would take to become compliant. Would they still be willing to provide their credit card or personal information to you?

Hawaii 64

Hawaii Los Angeles Law Nonprofit 64

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2007

And in response to the question of "intangible value," I think it's about being able to access as many people as possible when your version of a Katrina hits or you have a window of opportunity where the issue you're working on hits the headlines. Best practices to date indicate that's via email, both in acquisition and in response.

Albania 50

Albania ROI Social Network Remix 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

" Allan also offers an analysis of the nonprofit micro-philanthropy applications, but says it is too early to speculate where things will be in the next 21 days or next few months. Charlene Li has an analysis of the impact. t even begun to take advantage of the Web 2.0 world in general, let alone the bleeding edge of OpenSocial."

Director 50

Director Open Social Social Network 50

Connection Cafe

NOVEMBER 17, 2017

If you’re a classic right-brainer, this headline could send you into a cold sweat. Conducting a simple analysis of your email data requires you to understand the proper way to compare rates between two emails. You Can Be the Math Genius in Your Office.

email 32

email Rate Test Spam 32

Care2

JULY 26, 2007

And in response to the question of "intangible value," I think its about being able to access as many people as possible when your version of a Katrina hits or you have a window of opportunity where the issue youre working on hits the headlines. Have you done this analysis on other tactics, Im thinking Internet advertising for one.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

And in response to the question of "intangible value," I think its about being able to access as many people as possible when your version of a Katrina hits or you have a window of opportunity where the issue youre working on hits the headlines. Have you done this analysis on other tactics, Im thinking Internet advertising for one.

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives. So, if your nonprofit web site has complex tracking and analysis needs, you may need to work with a specialist consultant to set up your account and train staff to use it.

Screencast 50

Screencast Analytics Measure Web 50

Care2

FEBRUARY 3, 2008

And in response to the question of "intangible value," I think its about being able to access as many people as possible when your version of a Katrina hits or you have a window of opportunity where the issue youre working on hits the headlines. Have you done this analysis on other tactics, Im thinking Internet advertising for one.

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

As FrogLoop blog concludes in its recent analysis of MySpace, "Social networking sites are essentially a microcosm of the internet, and hosting a profile on either is akin to managing a website. Perhaps there is a lot to learn from headline writing skills. It still requires a lot of attention, staff time, management and promotion.

Social Network 50

Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2013

The TrustRadius Report analyzes the array of social media management, content, and analysis tools. TrustRadius Report on Social Media Landscape of Tools. It is based on in-depth interviews and discusses factors of most concern to users. It is a consumer reports like guide on ever increasing selection of social media tools.

Studies 116

Studies Research Trend North America 116

Connection Cafe

OCTOBER 21, 2020

We live in a world of sound bites, punchy headlines, and quick notifications. We use Readable at Mighty Citizen, which gives us a full analysis of our readability down to which sentences and words we can shorten. I make this point not as some grand critique on the human condition, but as a necessary consideration.

Web 40

Web Voice Attention Headline 40

Media Cause

JUNE 16, 2022

Colorlines —Colorlines is a daily news site where race matters, featuring award-winning in-depth reporting, news analysis, opinion and curation. How To Deconstruct Racism, One Headline At A Time, Baratunde Thurston. They help people respond effectively to injustice in the world around us. . Danger of Silence, Clint Smith III.

Resource 52

Resource United States Movie Louisville 52

sgEngage

NOVEMBER 23, 2010

It makes for good headlines but doesn’t really help nonprofits very much. This group is comprised of 14 very large nonprofit organizations with data from 2009. If you’re just looking at the list, then the value of the information is relatively low. Just like a report of giving by city.

District of Columbia 72

District of Columbia Trend Donor Blackbaud 72

Nonprofits Source

MARCH 21, 2018

You don’t just have to send newsletters, or witty headlines to get your message across. In it, you’ll learn how to develop: An action plan based on a current situation analysis. Perform competitive analysis and compare your efforts with what your competition is doing. Reporting and measurement plans.

Social Media 109

Social Media Resource Marketing Media 109

Connection Cafe

MARCH 22, 2017

An analysis of the data from Hurricane Katrina in 2005, the 2010 Haitian earthquake and the 2011 Japanese earthquake and tsunami, 2012’s Hurricane Sandy, Typhoon Haiyan in 2013, and most recently the Nepal earthquake in 2015, followed a consistent pattern of donors choosing to give online immediately following the event.

Phase 43

Phase Giving Hurricane Disaster 43

Nonprofits Source

OCTOBER 11, 2017

To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix. Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Write A Headline That People Want To Click. Use Emotion As A Call To Action.

Process 98

Process Content Digital Marketing 98

Neon CRM

JULY 14, 2023

Headline: Create a clear, compelling headline that covers the most important aspect of your message. There are dozens of forms that thought leadership content can take. All press releases should include: Release date: The date that the news can be published.

Public 52

Public Build Strategy Press 52

Tech Soup

MARCH 17, 2014

I know that may sound very ‘soft’ as political analysis goes, and I also know that no amount of niceness "fixes" Syria or Ukraine or human trafficking or global warming. They understand that the same people do bad things and good things and that we may agree on Cause A and disagree on Cause B.

Technology 47

Technology San Francisco Ukraine Asia 47

Candid

SEPTEMBER 22, 2021

The following analysis looks at support to all of these types of organizations together. . million to Cerritos College’s woodworking program made headlines as its largest donation to date. Philanthropic funding to community colleges . For example, an award of $2.3

Education 105

Education Accessibility Community Miami 105

Bloomerang

AUGUST 28, 2021

I wrote up an entire analysis. “Is there a website that scores headlines?” No, it was the year before last. I did this thing a couple years ago where I did this donor experience optimizer where I made donations to all these nonprofit organizations. I did all these screenshots. I went like undercover.

Video 79

Video Fundraising Guide Test 79

sgEngage

NOVEMBER 10, 2010

The analysis found that 2% of donors under the age of 35 only gave offline. The same analysis found that donors age 65 or older only give offline 53% of the time. These things tend to get overstated for the purposes of making headlines.

Mail 79

Mail Trend Offline Blackbaud 79

Connection Cafe

MAY 30, 2014

The Anatomy of a Perfect Blog Post: The Data on Headlines, Length, Images and More is everything its title promises it will be. Without adequate donor data analysis, this may be a tough question to answer. 5 steps to get you started , Mehr breaks down the why and the how to becoming a data-analysis devotee.

Data 34

Data Charlotte Donor Storytelling 34