Whole Whale

SEPTEMBER 8, 2023

” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. There are tons of ideas that you can shop on Meta (Facebook) Ads Library. The metrics showed the ads were not effectively driving growth. This was an epiphany for Ogilvy.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

There have been a lot of questions about customized Facebook landing pages and my business partner at Zoetica, Kami Huyse, wrote this fantastic summary of the resources shared. This post harvests some of the insights shared about social media measurement and nonprofits. Ymca of Metro Chicago Facebook Case Study.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Twitter Demographics.

ROI 50

ROI Widget Cambodia Metrics 50

Qgiv

JUNE 10, 2022

Digital marketing consists of advertising campaigns that include targeted research and outreach segmented by geographic location, demographics, specific interests, and more. Social media Facebook, Instagram, Twitter, LinkedIn, and Pinterest all offer paid advertising space, and with over 3.6 Types of Online Fundraising Events.

Digital 52

Digital Marketing Online Fundraising 52

Care2

AUGUST 7, 2007

An ROI Calculator for Social Network Campaigns » Tuesday Jul 24 2007 The Long, Long Tail of Facebook Causes Tuesday, July 24, 2007 at 11:03PM | by Justin Perkins Post co-authored by James OMalley and Justin Perkins. If youve missed the launch of Facebook Apps Platform almost two months ago, youre already way behind the times.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

An ROI Calculator for Social Network Campaigns » Tuesday Jul 24 2007 The Long, Long Tail of Facebook Causes Tuesday, July 24, 2007 at 11:03PM | by Justin Perkins Post co-authored by James OMalley and Justin Perkins. If youve missed the launch of Facebook Apps Platform almost two months ago, youre already way behind the times.

Causes 48

Causes Facebook Social Media Advocacy 48

AccelEvents

JUNE 24, 2021

If the bulk of registrations come from a specific channel, like Facebook or Twitter, it means that marketing efforts have been most successful in that space. Analyzing this data can improve lead capturing and sales conversions by indicating what the target demographic actually wants to know. Enables easy integrations.

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

" Allan also offers an analysis of the nonprofit micro-philanthropy applications, but says it is too early to speculate where things will be in the next 21 days or next few months. Charlene Li has an analysis of the impact. She notes that in the short-term Facebook isn't threatened -- for now. Platform??? Container???

Director 50

Director Open Social Social Network 50

Care2

JULY 26, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Need some metrics guidelines? Demographics: is the audience youre recruiting from the social network appropriate for your organization? Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Tech Soup

APRIL 2, 2012

" In addition, we'll be blogging here, tweeting updates on Twitter , and posting updates to Facebook , so stalk us for links to golden nuggets of tech wisdom. We'll also discuss the post-disaster operations analysis and triage processes. "The Online Nonprofit Technology Conference will let you connect with.

Conference 44

Conference Technology San Francisco Disaster 44

Care2

JULY 17, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Need some metrics guidelines? Demographics: is the audience youre recruiting from the social network appropriate for your organization? Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Need some metrics guidelines? Demographics: is the audience youre recruiting from the social network appropriate for your organization? Job well done!

ROI 53

ROI Social Network Social Media Advocacy 53

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. No money (or time) is changing hands yet; this step includes actions like responding to your latest Facebook post or signing up for your newsletter. Demographic factors: Donors who fit the organization’s target demographic are more likely to give.

Donor 52

Donor Management Guide Retention 52

Whole Whale

FEBRUARY 13, 2024

Note that due to the export restrictions, you will only be able to analyze a small set of ads and the spend amount will be hidden, so this method works best for ad copy analysis of top performing ads or analysis of competitor ad copy. We will then import the data into ChatGPT for analysis. Prompt your AI to analyze your export.

Library 52

Library API Ideas Files 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

ServiceNation , a national campaign to increase service opportunities and elevate the importance of service in America, has received a $500,000 grant from Facebook as part of its expanded partnership. There's also a paper that Steve co-authored about a methodology for social network analysis. Metrics, Stats, Research, and Other Misc.

Nptech 91

Nptech Social Media Ning Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

It pays to spend a few hours reviewing the demographic or “technographic” details (what people are doing online). And while surveys, focus groups and other services can give you an analysis of what your current audience is doing online, direct observation is works best. Josh Bernhoff, Social Technographics 2008 3. Measurement.

Social Media 106

Social Media Map Strategy Media 106

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

It also appears that social media is now an engrained part of the lives of people across different demographic groups. Facebook reports that almost three quarters of its 1.2 One recent project is a real-time analysis and data visualization of the post2015 conversation on Twitter. There are many labs working on projects.

Policy 103

Policy Social Media International News 103

Achieve

MARCH 17, 2023

For instance, if your nonprofit is targeting an older demographic, it may not be worthwhile to invest time into developing TikTok videos, but sending direct mail and sharing Facebook updates could be helpful. Leverage your nonprofit’s CRM and take a look at your average donor’s age, location, and other relevant demographic information.

Channel 52

Channel Donor Demographics Social Media 52