Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. Data Analysis. Schenekenberg.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Natalie Villa-Lobos Community Manager for Google + she shares information about Google +, but also more broadly resources about building online community that are applicable to Google + strategy. Google for Nonprofits They are sharing information about hangouts about Google products, how-to resources, and important feature changes.

Google 98

Google Time Nonprofit Metrics 98

Beneblog: Technology Meets Society

NOVEMBER 27, 2013

You may already know that I plan in earnest to provide my personal President’s Updates as quarterly informal reports, but that all too often I fall behind on this well-intended schedule—as is the case with the update you’re reading now! We’ll embrace failure as part of the learning process and as a metric of a true "labs" atmosphere.

India 142

India Literacy Global Accessibility 142

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

The Zoetica Salon is a free online space for peer knowledge sharing, but we hope to distinguish it from the informal knowledge sharing that happens daily on the web or behind pay walls. Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. The Importance of Benchmarking.

Measure 101

Measure Social Media Media Benchmark 101

Connection Cafe

AUGUST 28, 2018

I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years. Once you have relevant measures of past performance, build your goals for the current and subsequent years based on the historical analysis.

Giving 21

Giving Analysis Gift Analytics 21

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

The presentations and recordings are available online for free and if you work for a nonprofit and want to learn more about social media, definitely worth reviewing. As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results. Where do you look for standard metrics?

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It answers the "Was it worth doing?"

ROI 50

ROI Social Media Slides NTEN 50

Connection Cafe

DECEMBER 15, 2010

Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Understand the difference between metrics and analytics. And within each event, there are definitely groups of participants that we should focus on more than most. Analytics has been a recurring theme this year.

Marketing 55

Marketing Tips Online Analysis 55

Connection Cafe

OCTOBER 9, 2020

Organizations of all sizes have effectively met the moment with the right strategies, so if you haven’t yet explored your virtual event options, now is definitely the time. Post-event analysis yields many more insights and takes less time when your team is able to easily filter through data in your CRM. Social media.

Virtual 47

Virtual Build Stream Registration 47

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. You've done a terrific job in identifying benefits(outcomes) and some metrics - you might want to consider paring them down even further. I'd like to see how you are going to specifically look at success/change and metrics for your blog.

Guinea 50

Guinea Measure Social Media Wikispaces 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Streamline: The literal definition is to design in a form that offers the least resistance to fluid flow. I need get rid of clutter, but I first need to do the redesign thinking process before getting into the details of the information design, look, and feel. And, I also need to make my information tracking a bit more systematic.

Goal 50

Goal ROI Wiki Metrics 50

Tech Soup

DECEMBER 13, 2013

Conducting some total cost of ownership (TCO) analysis on projected new acquisitions. Dig into all the details: does everyone have access to the information they need, when they need it? It’s definitely tech planning made simple. Finalize the technology plan with benefits and outcomes. How do you currently use technology?

Tech 59

Tech Disaster Library Sample 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

Here’s what I learned: Definition: A culture of continuous improvement. In addition to periodic check-ins, the organizational dashboard includes goal-oriented performance metrics. Data visualization techniques are used not only to report the data analysis but also to reflect on best practices culled from the data.

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Culture Data Create Reflection 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2012

In my opinion, I think the greatest Timeline app benefit is in the information the nonprofit will gain about app users, and how committed a supporter is to the cause. On Causes.com, our top-level metric of success is the amount of action we help our nonprofit partners generate from their supporters. with their Facebook friends.

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Music Facebook Nonprofit Action 114

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

" She not only gives an overview of the different choices of analytics software tools available, but also provides basic definitions for the data one might collect. Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Learning Goals.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

Do you want them to read content, download a screen saver, sign an online petition, sign up for more information, sign up to volunteer, make a donation, or something else? You'll get some bonus information if you have Google Analytics goals set up. Google adwords metrics/reports tell you about what's happening with the campaign.

Adwords 69

Adwords Google Game Campaign 69

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

It’s fairly easy to extrapolate that even with the poorest of clients, we’re seeing web adoption especially as traditional sources of information for job and apartment listings leave print media. It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much.

Stats 100

Stats Web Statistics NTEN 100

Care2

JULY 26, 2007

Need some metrics guidelines? ROI (Return on Investment) in its simplest form has has a very specific mathematical definition. Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. Have you done this analysis on other tactics, Im thinking Internet advertising for one.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Need some metrics guidelines? ROI (Return on Investment) in its simplest form has has a very specific mathematical definition. Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. Have you done this analysis on other tactics, Im thinking Internet advertising for one.

Social Network 74

Social Network ROI Social Media Network 74

Whole Whale

FEBRUARY 13, 2024

The interface returns information on the Disclaimer, Amount spent, and Number of ads in library, You can download a full csv report by date range. We will then import the data into ChatGPT for analysis. You don’t want any nonstandard or superfluous information that will inhibit GPT from parsing your file. This means, 1.

Library 52

Library API Ideas Files 52

Care2

FEBRUARY 3, 2008

Need some metrics guidelines? ROI (Return on Investment) in its simplest form has has a very specific mathematical definition. Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. Have you done this analysis on other tactics, Im thinking Internet advertising for one.

ROI 53

ROI Social Network Social Media Advocacy 53

Cloud 4 Good

NOVEMBER 4, 2021

Diving deeper into these in advance can sometimes inform and refine the overall scope of work required. . At BWF, Jason Boley’s areas of responsibility are information technology assessments and strategic planning, enterprise reporting, business process assessments, and data flow and integration analysis.

Process 92

Process Interview Phase Map 92

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

DNL OmniMedia

OCTOBER 5, 2020

Specifically, define the metrics that are most interesting and useful for your organization. Then, doublecheck that you’ve got a solid infrastructure in place to collect that data and report it to your CRM for further analysis. You definitely don’t want your app launch to be overshadowed after all the hard work you’ve invested in it.

Effective 52

Effective Marketing Press Review 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

As FrogLoop blog concludes in its recent analysis of MySpace, "Social networking sites are essentially a microcosm of the internet, and hosting a profile on either is akin to managing a website. If you're short on time, read the abtracts and dive deeper into Social Network Sites: Definition, History, and Scholarship.

Social Network 50

Social Network Nptech Tag Network 50

Bloomerang

JULY 31, 2021

So I hope that you can kind of take some nuggets of information to kind of help you think through ways that you could be more responsive, build a better process related to grants. So definitely, that’s been top of mind and something that I’ve seen quite frequently. . And nonprofits are no exception.

Grant 119

Grant Build Video Strategy 119

Tech Soup

AUGUST 8, 2016

Plus, spreadsheets provide numbers but not critical analysis, and meaningful data-driven conclusions are hard to come by. The most effective dashboard solutions are intuitive and visually dynamic; they present an accessible real-time look into a range of metrics. Dashboards are only as good as the information that goes into them.

Dallas 36

Dallas Michigan Database Nonprofit 36

M+R

JANUARY 31, 2023

For our overall analysis, we included only one-time gifts — ongoing monthly revenue is not included in those numbers, and all gifts are in the months of November and December in order to include Giving Tuesday. The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data.

Fundraising 106

Fundraising Gift Digital Trend 106

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. If you approach ROI as a financial analysis only, you're missing the point. Metrics are a unit of measure. Focus On Value. Simple and Streamlined.

Measure 76

Measure ROI Technology Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Listening and Learning: You're monitoring what stakeholders are saying about your organization, your issue, or programs and using the information to support your marketing goals. While secondary research may help inform what general direction you may want to go in, there is no substitute for primary research.

Social Media 106

Social Media Map Strategy Media 106

Amy Sample Ward

FEBRUARY 24, 2011

We don’t, though, have a lot of efficiency or shared information. We had simple goals, and defined our metrics only as they related to grant deliverables or obvious data, like: we will launch programs in 3 schools, or we will feed 500 families. Our strategies are focused on clear goals and metrics. Analog Strategies.

Slides 213

Slides Nptech Digital Case Study 213

Nonprofits Source

JULY 27, 2017

My approach to content marketing is to inform, educate and convert visitors into leads. The goal here is to get a graphical understanding of keyword difficulty: Keyword difficulty looks at the top 10 page results for a given keyword, analyzes their metrics, and then calculates a score based on a weighted average.

Content 45

Content Examples Marketing Strategy 45

Nonprofits Source

AUGUST 26, 2017

After conducting a site-wide analysis I found 230 additional broken links that I was more than happy to share. I chose to analyze the metrics for the phrase, “nonprofit marketing,” in Ahrefs, because it’s related to the phrase I want to rank for. Digital Marketing Plan For Nonprofits: The Definitive Guide (2017).

Results 82

Results Digital Strategy Chapter 82

Care2

MAY 27, 2009

I had the honor of participating on the ROI (Return on Investment) of Social Media panel at the Women Who Tech TeleSummit with Monique Eldwell of Conversify and Cheryl Contee of Fission Strategies where we laid out some key metrics and useful case studies. The metrics for measuring ROI can be extremely varied. Here are a few examples.

Social Media 59

Social Media ROI Media Social 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2009

Twitter was definitely on an upswing (but not near the use we saw this year), and we had a TwitterCamp display set up. I got a really nice surprise when Jordan from Pathable contacted me this week and asked if we’d be interested in them doing an analysis of the twitter activity like they had done previously for WordCamp.

Social Media 81

Social Media Media Social Flickr 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

There is much more data in this comprehensive research report and is definitely one for data nerds, but a terrific resource for a wildly diverse class of grad students who will be doing social media internships with a range of international organizations. But they balance news with engagement.

Policy 103

Policy Social Media International News 103

Nonprofits Source

OCTOBER 11, 2017

To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix. Next, I analyzed competitor metrics and backlink profiles of those who rank on the first page to determine if I stood a chance of ranking for them.

Process 98

Process Content Digital Marketing 98