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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. To Confirm Who Your Customer Is.

Marketing 246
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How Grantmakers Can Support Nonprofit Infrastructure Needs: A Conversation with Chantal Forster

sgEngage

For decades, “infrastructure” referred to the physical and tangible needs of a business or a community. In a follow-up conversation, Chantal mentioned the movement to “fix the form” and for grantmakers to take a hard look at their application processes. The buildings we work in. The roads we drive on.

professionals

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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Ideally, all nonprofit goals should have numerical measurements that are referred to as key performance indicators (KPIs). Data analysis tools are helping organizations of all sizes to automate, streamline, and standardize processes so they can measure and optimize performance. That’s where technology can make a real impact.

Measure 96
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Change Management for Grantmakers: The Center for Disaster Philanthropy’s Journey to Better Grantmaking

sgEngage

This was a year-long project that required CDP to closely examine our processes and have bold conversations about how we wanted our grantmaking to look. Change management can be a long and uncomfortable process, but the introspection and analysis help you find ways to improve and more closely align with your mission.

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Why nonprofits should deploy artificial intelligence to achieve fundraising success

ASU Lodestar Center

Natural-language processing (NLP) refers to the capability of AI to understand the text and the spoken word. The Children’s Society is using the generated conversational data to automate “authentic and personalized donor communication.”. Sentiment analysis. Collect rich, labeled data to train conversation models.

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We’re 39 percent similar; how can we be exponentially better?

Candid

Skip to the video to watch a short conversation between Chantal Forster, Candid's C. Analysis of grant applications from 130 funders. Professional References/Testimonials (others who can speak on the organization’s behalf). You can find Robinson's scripts used in this analysis here. Want to see more? Research funding.

Grant 111
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ChatGPT for Nonprofits: How to Leverage Artificial Intelligence

CauseVox

I’m referring to ChatGPT , a revolutionary language model developed by OpenAI that’s changing the game in every industry. With the ability to continuously learn and adapt to new information, ChatGPT can remember past conversations and constantly iterate based on user prompts. Well, there’s a solution.