Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. So, what does it take to do the art and science of measuring your marketing or communication strategies well?

Measure 112

Measure Data Share Learning 112

Association Analytics

JANUARY 8, 2024

As 2024 kicks off and the world of data and AI continues to rapidly evolve, associations need to adapt to meet the ever-changing needs of members and stakeholders. Collect the right kind of data on your members Talk to most association executives and they’ll tell you that their data is not in the best place.

Impact 169

Impact Strategy Associations Data 169

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. KD Paine reminded us again that we become what we measure so choose wisely.

Measure 98

Measure Data Facilitation Teen 98

NTEN

JANUARY 10, 2014

One way of improving your blog’s content is to look at your existing content to find out what is working well and what is not working well with your blog. Data gathering and analysis can go a long way to making sure you understand why people are visiting your blog, and if you're meeting your goals for your blog.

Content 100

Content Social Media Measure Analytics 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 31, 2011

Your numerical data can tell stories , but can stories be data that leads to continuous improvement? There are lots of debates in the amazing world of measurement and learning. The only valid data is quantitative data. Real time analysis is not useful because it is drive by analysis.

Story 121

Story Data Analysis Measure 121

Greater Giving

SEPTEMBER 12, 2023

Predictive analysis, chatbots , and automation have the power to increase fundraising capacity. Begin by defining AI for non-technical team members, explaining that it can perform tasks that typically require human intelligence, such as learning from data, making predictions, or recognizing patterns. Conduct staff training.

Team 98

Team Tips Fundraising Training 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Despite the difficulty of working measurement in a generic way, the output from sessions was quite valuable.

Measure 101

Measure Social Media Foundation Reflection 101

Saleforce Nonprofit

JULY 22, 2021

How rigorous or complex should the analysis of impact data be? Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. How closely should they track those changes? This is where impact management comes in. Continuous improvement.

Impact 120

Impact Management Organization Evaluation 120

CauseVox

MARCH 1, 2023

Since its launch in November 2022, millions of users have used the platform to do their homework, summarize content, translate text, and even write code. ChatGPT (Chat Generated Paragraph Techniques) is an advanced natural language processing tool to provide information and cobble content together based on prompts entered by a user.

Language 94

Language Generation Nonprofit Social Media 94

Whole Whale

NOVEMBER 23, 2022

Ease of use : The best dashboards are easy to use, even for those who don’t have a lot of experience with data. Make sure the dashboard you choose can be customized to track the specific data points you want to track. Website : Looker.com – Google Cloud Rebrands Data Studio As “Looker Studio” What is it ?

Analytics 52

Analytics Tools Wikipedia Track 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Engagement: Readers engage with their content.

Measure 97

Measure Policy Social Media Green 97

Media Cause

MARCH 29, 2023

It is the first step to creating an implementation plan that will have measurable results for months and years to come. Identifying top organic keywords and content opportunities Does your organization know what is helping your website gain visitors and donations? What is an SEO Audit, and Why Is It Important for Nonprofits?

Analysis 52

Analysis Nonprofit Google Search 52

Whole Whale

MARCH 30, 2023

Channels for engagement : Knowing which channels your donors use to engage with your non-profit, such as attending events, volunteering, or sharing content on social media, can help you develop engagement strategies that resonate with them. Creating donor personas is a process that involves research, data analysis, and collaboration.

Donor 52

Donor Build Demographics New York City 52

ASU Lodestar Center

JUNE 1, 2022

AI analytics automates much of what a data analyst would do. Since nonprofit organizations usually have more data about donors than they know what to do with, AI analytics can be an efficient way to discover meaningful patterns within large datasets. Sentiment analysis. AI analytics. AI fundraising. In-house AI expertise.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

CauseVox

MAY 9, 2023

In other words, when you enter a prompt, ChatGPT scours vast amounts of text data online (such as books, websites, articles, etc.) and learns not only about the content of that data but also how the words and phrases in it have been structured. ChatGPT can efficiently and quickly take this content and work it into an email.

Examples 84

Examples email Communication Language 84

.orgSource

MARCH 6, 2023

Perhaps it’s content that’s missing the mark. You need to constantly evaluate the data and analyze progress. ENA brings objectivity to the process by using the net promoter score as a tool to measure success. She is a futurist and avid consumer of the latest research, data, and provocative insights from industry thought leaders.

Associations 221

Associations Leadership Question Wisconsin 221

The Modern Nonprofit

JANUARY 2, 2024

This practice demonstrates your organization’s evolving impact and keeps your content fresh and engaging. ” Analysis : This testimonial emphasizes the donor’s personal connection and satisfaction with the results of their contributions, highlighting the organization’s effectiveness and transparency.

Story 104

Story Guide Support Analysis 104

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Devon summarized the data in the above presentation.

Benchmark 96

Benchmark Social Media Measure Results 96

NTEN

OCTOBER 12, 2011

Your numerical data can tell stories , but can stories be data that leads to continuous improvement? There are lots of debates in the amazing world of measurement and learning: The only valid data is quantitative data. Real time analysis is not useful because it is drive-by analysis.

Story 74

Story Data Analysis Structure 74

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2011

What Does the Data Say? What Does the Data Say? Note from Beth: Last week, I wrote about SoSomeThing.Org as an example of a nonprofit with a “data-driven culture.&# What initially caught my eye was the above presentation from George Weiner. Here is a rough narrative to accompany my ‘What does the data say?’

Data 95

Data Measure Analytics NPO 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. That is they make decisions based on meaningful data, rather than solely by gut. The Evolutionary Stages of A Data-Driven Culture.

Culture 115

Culture Data Measure Social Media 115

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data. Track your own data. You know what they say about measurement, right?

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

It is from the recent workshop that NTEN and NPower in Charlotte, NC to help participants understand the power of data to drive decision-making for nonprofits. It’s a topic that NTEN’s executive director, Holly Ross, has covered with this must-read post: “ Four Ways Nonprofits Can Increase Their Impact With Data.”.

Results 95

Results Data Charlotte Measure 95

Connection Cafe

JUNE 5, 2017

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. Obtrusive and Unobtrusive Analysis. Instead, we learned how to better control for the effect in our analysis.

Content 41

Content Social Media Analysis Issue 41

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. You’ll be pulling in rich data in no time! However, GA4 does need to collect about four weeks of data before this function can begin.

Analytics 52

Analytics Google Fundraising Track 52

fusionSpan

DECEMBER 18, 2023

At the heart of every effective Salesforce implementation lies a good data strategy. Its AI can simply help make an organization’s data more accessible, more relevant, and more actionable than ever before – all with the safeguards that make for responsible AI use. All this is just the start, however.

Language 59

Language Generation Analysis Data 59

Nonprofit Tech for Good

FEBRUARY 14, 2019

Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. Perhaps the most important factor in setting your budget is that you want to generate enough data to decide if the financial return from running ads is worthwhile.

Facebook 236

Facebook Fundraising ROI Virginia 236

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I Love Social Media Measurement. I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

Social Media 96

Social Media Measure Analytics Learning 96

Nonprofits Source

JULY 6, 2023

If using these new technologies effectively, nonprofit professionals can speed up their ability to build relationships with supporters, analyze donor data , and create sustainable fundraising plans. More recent advances in nonprofit technology can help nonprofits organize that data into a useful format and make sense of it.

Technology 52

Technology Marketing Change Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 12, 2013

Two or three years to adoption: Learning Analytics (K-12/Higher Ed), Open Content (K-12), Games and Gamification (Higher Ed). The report methodology models the open content technology identified in the report. It also has benefits to students themselves who can use the data to customize their participation in the class.

Analytics 97

Analytics Teach Training Train 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. Here are a few tips to keep in mind to help your content remain top-of-stream. Tactic 1: Audit your content. Put your top content through each of the following questions and see where trends emerge.

Facebook 131

Facebook Measure Change Images 131

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. Failing to clean up your data. There are multiple facets to this process, which involves analysis, preparation, and research. As the first step to developing a strategy, set clear, measurable goals. The better the content, the more interaction it will receive. Conduct a content audit.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Forum One

APRIL 8, 2021

In our recent webinar on “Optimizing Instead of Redesigning Your Website” , we talked through the following six tips you can implement right now to optimize your content and increase engagement with your current website. Personalize your content. Start by understanding your audiences and tailoring content and outreach to their needs.

Impact 76

Impact Channel Audience Content 76

Achieve

DECEMBER 19, 2017

Access to data alone won’t increase donations to your cause but understanding which reports to analyze and reacting to donor behavior can. When it comes to tracking and analyzing data, a lot can be learned by looking at other industries. And with a $0 price tag, it’s a tool that your nonprofit can’t afford not to maximize.

Causes 52

Causes Data Profit Demographics 52

NTEN

OCTOBER 6, 2011

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues. People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. So, Content Strategy was born!

Content 83

Content Strategy Question Calendar 83