Beth's Blog: How Nonprofits Can Use Social Media

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. Note: This is an excerpt from our free e-book, The Noble Arsonist.

Analysis 105
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The New Unit of Analysis: Networks

Beth's Blog: How Nonprofits Can Use Social Media

The organization is still relevant but no longer the only unit of analysis. Click Through To Twitter Summary of Plenary. Guest post from Barbara Kibbe. The new reality of organizations as parts of networks requires another lens and different perspective. Both organizations and networks can be means to ends.

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Can Social Network Analysis Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. As you can see there are many different ways to apply social networking analysis to understanding networks. Someone on your mailing list or rolodex. Family members.

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Can Social Network Analysis Help You Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

2009 - Connected Action - Marc Smith - Social Media Network Analysis View more presentations from Marc Smith. In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. .

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Which Social Networking Analysis Term Best Describes Virgin America?

Beth's Blog: How Nonprofits Can Use Social Media

This is a post to help me identify what I don't know about social network analysis and mapping tools with the hope that you'll fill in the gaps in the comments. How would you describe Virgin America in social networking analysis and mapping terminology? . I flew back from DC last night on Virgin America. Source: Monitor Institute.

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PepsiFresh Contest: Real Tracking and Social Impact Analysis

Beth's Blog: How Nonprofits Can Use Social Media

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. I'm most curious to see how Pepsi will demonstrate leadership in social marketing and of course the longer term result - social impact.

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Guest Post by Steve Waddell: Social Network Analysis for Non-Profits, Part II

Beth's Blog: How Nonprofits Can Use Social Media

He agreed to write a four-part primer on a visual diagnostics, mapping, and social networking analysis primer and how nonprofits might use these tools for social change. Web crawls are particularly useful when used with other network analysis methodologies because they help identify organizations in a field for further investigation.