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Tests: Even MOAR donation form tests!

M+R

This is the final post of our 60 Tests in 60 Minutes series! There’s never too much optimization of the donation form in our humble opinion, so let’s dive in with two hot tests about optimizing monthly ask strings. Test 2: HSUS and the Rounded Ask The Humane Society tested if rounding their ask amounts would increase conversions.

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Case Study: M+R Walks Us Through Testing an Email Fundraising Campaign from Oxfam America

NTEN

M+R Strategic Services has been working with Oxfam America, an international relief organization, since 2002. Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light?

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Summertime and the season is busy

M+R

Public Media Development and Marketing Conference (PMDMC) July 11-14, Atlanta Partner Sarah DiJulio and Vice President Rachael Wolber are headed to Hot-lanta where Rachael will be presenting “ Testing! Membership conversion testing in the digital space ” with Jill Shepherd from Propublica. Register here. That’s it!

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Spring has sprung! Conferences are blooming!

M+R

America Votes State Summit April 11 to 13, Washington DC Ooh la, you definitely want to join M+R’s Executive Vice President Christian LoBue and Vice President Dan Rafter for a much-needed happy hour on April 12 at the end of the day’s sure-to-be-intense sessions. And real-time tests! Click here! There will be data!

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2020 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

29: International Day Against Nuclear Tests — #AgainstNuclearTestsDay. Now in its fourth edition, this year’s report provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada. 10: World Lion Day — #WorldLionDay. September.

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Be a Mentor, Thank a Mentor During National Mentoring Month

Saleforce Nonprofit

By: Deborah Barge, Chief Development Officer, Big Brothers Big Sisters of America. Read more from Big Brothers Big Sisters about the importance of mentorship: How BBBSA Builds Strong Connections and How Big Brothers Big Sisters’ Model Stands the Test of Time. Chief Development Officer, Big Brothers Big Sisters of America. .

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5 ways to supercharge your fundraising ads before the ball drops

M+R

Testing changes to your donation form to improve conversion rates. Some tests we’ve loved recently are improving page load speed, adding additional payment options, and adding a “nudge” toward a monthly donation. Optimizing for mobile (even more than you already do).