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Image Beats Text: Good for Museums, Tough for Me

Museum 2.0

Facebook shifted its design to focus on photo and video-sharing in response to data showing that this content is shared way more frequently than text and links. Visual content motivates more responses than text, engages younger participants, and is often cited as a major trend of 2012 and 2013. A trend in which I take almost no part.

Museum 47
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Museum Work Today: All the Feels All the Time

Museum 2.0

Many people more qualified than I joined the call as listeners. When I agreed, I honestly did it because I like the people who asked me—they’re good guys. And we need more people who lead by being truthful and intrepid and scared and nervous; people who still go to work, virtually, the next day. The work we do matters.

Museum 20
professionals

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How Do You Document Your Creative Process?

Museum 2.0

While some museums are using the tool in clever public-facing ways , that's not what's happening here at the MAH. At our museum, our programs team is using Pinterest to develop ideas for upcoming community events. Pinterest replaces those emails by sharing that content a more broadly usable, indexable way.

Process 51
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Learning Cultural Competency through Social Media

Museum 2.0

What if there was a place where we could learn more about the experiences of people who are totally different from us? People often complain that social media can become an echo chamber to reinforce pre-existing beliefs and expectations. At our museum, we''re making a big effort to increase our engagement with local Latino families.

Culture 45
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Mapping Experiences: Rethinking Wayfinding in Museums

Museum 2.0

We looked at the museum map on the wall. There was a recent post on the ASTC listserv from a museum planning to revamp their wayfinding system. The wayfinding question in museums—or any complex space—is multifaceted. When the aggregate names are abstract, it’s hard to know what to expect. It had considerably fewer than 1.3

Map 21
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New Models for Community Partnerships: Museums Hosting Meetups

Museum 2.0

I've long believed that museums have a special opportunity to support the community spirit of Web 2.0 People who engage deeply in any online community, whether a bulletin board or social networking site, want to meet in person. The event brought hundreds of hip, young professionals to the museum for lots of booze and partying.

Museum 22
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Guest Post by Nina Simon -- Self-Expression is Overrated: Better Constraints Make Better Participatory Experiences

Beth's Blog: How Nonprofits Can Use Social Media

Submitted by Nina Simon, publisher of Museum 2.0. I’ve had it with museums’ obsession with open-ended self-expression. The point, in the context of this conversation, is that a minority of social media users are creators—people who write blog posts, upload photos onto Flickr, or share homemade videos on YouTube.