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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

A number or “score” is assigned to a member based on how they interact with your association, e.g., attend meetings, take classes, participate in your community, volunteer, read your content. As you look at the data in aggregate, do so for both members and non-members to get a big picture of engagement behavior. Award Nominees.

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Use Data for New Revenue Opportunities

Association Analytics

Use your data to optimize people and products. People have different wants and needs. Your data can help you determine the best alignment between people and your products and services. Aggregate the data and look at it over time. A retailer often shows you other items people like you have purchased. Affiliates.

Data 169
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Content Curation: The Art and Science of Spotting Awesome

Beth's Blog: How Nonprofits Can Use Social Media

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” ” UpWell Content Curation Guidelines - The Mobilisation Lab.

Content 119
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Higher Education Content Strategy 101: The Fundamentals

Connection Cafe

The amount of digital content coming out of various departments and through various channels (website, social media, etc.) requires a solid content strategy. So, how do you define your content strategy? What is Content Strategy? Content strategy is a guide. There are a few accepted models for content strategy.

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Set 2023 Up for Success: 7 Easy Upgrades to Make

The MatrixFiles

What other content can we feature that is connected to the popularity of this page? Google Data Studio lets you create beautiful dashboard reports that aggregate data and reports so you can see and understand your data more clearly. People who use screen readers (e.g., What is the goal of the page? Why is this page so popular?

PDF 130
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How to Start Your Data Analytics Journey

Association Analytics

With analytics, you try to aggregate data over time and across data sources for a 360-degree view of your members and their activities. Some people think that their data needs to be perfect to get started. Bring together people throughout your organization that have different points of view but are curious about data and want to learn.

Analytics 169
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WeAreMedia: What's Your Social Content Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

When we kicked off the WeAreMedia, A Social Media Starter Kit for Nonprofits 18 months, we included two areas about content creation. We also touched on user-generated content, inspiring others to tell your organization's story in their own words. Are we moving towards a "Social Content Strategy." Content management strategy.

Content 94