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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. They then promoted that content to unengaged members with similar profiles.

Data 210
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Use Data for New Revenue Opportunities

Association Analytics

Aggregate the data and look at it over time. Read more about this concept and how to assess the true value of your products in this blog. Content contributors. Determine if you have compelling content and products for each stage of the member journey, then fill in the gaps. Start by tracking your members’ behaviors.

Data 169
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Content Curation: The Art and Science of Spotting Awesome

Beth's Blog: How Nonprofits Can Use Social Media

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” ” UpWell Content Curation Guidelines - The Mobilisation Lab.

Content 119
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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

A number or “score” is assigned to a member based on how they interact with your association, e.g., attend meetings, take classes, participate in your community, volunteer, read your content. As you look at the data in aggregate, do so for both members and non-members to get a big picture of engagement behavior.

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Best Practices for Content Curation for Nonprofits at Social Media for Nonprofits Conference

Beth's Blog: How Nonprofits Can Use Social Media

(You can get a discount of $20 off the registration by entering the code “Beth” when you sign up ). This year, since content curation , is a social media competency that I’m focusing in my own learning and teaching , I’ll be doing a conversational presentation on the topic.

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The Unanticipated Benefit of Content Curation

Beth's Blog: How Nonprofits Can Use Social Media

I was honored to write a feature article in the recent issue of the NTEN journal called “ The Unanticipated Benefits of Content Curation: Reducing Information Overload.” What tools are you using for content curation? You can register for the webinar here. And, of course, I’ll also cover the tools.

Content 101
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Lists As Part of Your Content Strategy: A Short List of Tips and Tools

Beth's Blog: How Nonprofits Can Use Social Media

But who knew that they could be useful as part of your content strategy or for content curation? So, here’s my list about making lists. List of Content Ideas. A list of questions : These are typically called “FAQ” or frequently asked questions and are a standard category of web site content.

Content 103