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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

So, too, do the tools available for gauging its effectiveness. We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.” Best practices of what makes for an effective email continue to evolve.

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Advocacy and Awareness: 4 Tips for Virtual Campaigning

sgEngage

Advocacy campaigns have evolved over the past few years, dramatically changing how nonprofit advocacy is conducted. While traditional methods can still impact supporters, more and more organizations interested in starting an advocacy initiative look to virtual campaigns first. Stay up to date on online advocacy trends. .

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. The pandemic has drastically altered the ways nonprofits interact with their supporters. She helps brands grow engagement and build relationships with their audience. Leverage social information and norms.

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Engage, request, repeat: The proven formula for retaining donors

Candid

This will help you build strong, genuine supporter relationships that stand the test of time. . Use your donor database and communication tools–like an email marketing platform, if you have one–to segment or group donors based on shared characteristics. The donor retention formula. Segmenting donors.

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The 9 Best Nonprofit CRM Solutions (Updated for 2023)

Bloomerang

Essential nonprofit CRM features 9 of the best nonprofit CRM solutions available Steps to find and implement the right nonprofit CRM for your needs Your nonprofit’s CRM is an essential tool for scaling up your fundraising and donor engagement efforts, so your team should be experts in knowing what type of platform to look for.

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How Nonprofits can Use Analytics with Advocacy

Connection Cafe

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. I wrote the book because it seemed like something was missing from the conversation about digital advocacy and activism. Most of the research on digital advocacy is focused on the new types of speech we now see online.

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Which Customer Relationship Management (CRM) Software is Best for Your Nonprofit?

Nonprofit Tech for Good

I have worked with many clients who opt against a CRM, preferring to keep track of donors in an excel spreadsheet or through Quickbooks, but these baseline tools don’t offer the functionality to track these relationships. Who Salsa is great for: Organizations of all sizes that engage in online advocacy.