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Unify Your Nonprofit’s Omni-Channel Data with the Right Tech Stack

Allegiance Group

This may be a simplified breakdown of omni-channel fundraising and marketing , but you can see how complex the attribution and data-collection side of it is. To do omni-channel well, you need the right tools. Let’s look at the tech stack that can help your organization pull together all the data from your omni-channel efforts.

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Facebook ROI: Not Just a Myth

NTEN

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. After all, we know that offline donors who are on our email list have a higher average gift. How's that for ROI?

ROI 94
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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

The Science Behind Engaging your Supporters

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Utilize a sophisticated online advocacy platform. Custom reports offer a real-time picture of your supporters across all channels.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels.

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Uncovering Your Omnichannel ROI Through Attribution

Allegiance Group

But, accurately measuring and tracking your efforts across multiple channels is a significant challenge, especially if you have a small team. Direct and indirect channel attribution can help you put the pieces together. In a multichannel strategy, you measure performance on each channel alone.

ROI 52
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Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Connection Cafe

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Have your own pearls of wisdom for social media ROI measurement?

ROI 51
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5 Ways to Effectively Use Your CRM

Everyaction

To get the most benefit from your CRM, don’t just use it for traditional outbound fundraising methods; maximize your ROI by supplementing your Development program with modern tools like peer-to-peer fundraising. Track supporters' engagement across channels. Activate & organize supporters on and offline.