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Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

No matter how your nonprofit organization is making change in the world, it’s impacted by others’ decisions, whether those decisions come from local and national legislators, corporations, institutions, or others who hold power and shape the way we live our lives. Either way, we think activating your supporters should be easy and effective.

Advocacy 222
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3 Grassroots advocacy milestones to meet this month

EveryAction

He likely didn’t have grassroots campaigns in mind when he uttered those words, but Twain’s advice is spot-on for grassroots advocacy practitioners as they make a plan to engage the new Congress. This means your organization has significant work to do to prepare for the new Congress. Even the incumbents are in new districts.

Advocacy 198
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4 Easy ways to recruit for your virtual lobby day

EveryAction

If you’re planning a virtual lobby day , you’re probably already thinking about the best ways to make it effective and engaging for your attendees. Here’s how to strategically use your organization’s channels before, during, and after the event to market and maximize your virtual lobby day to move your mission forward.

Virtual 163
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Annual M&R Benchmarks Study Released

Beth's Blog: How Nonprofits Can Use Social Media

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

The Science Behind Engaging your Supporters

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Email advocacy response rates are down 15%. Online revenue growth has plateaued.

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5 Research-Backed Trends to Help You Finish 2023 Strong

Care2

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. The Fundraising Effectiveness Project documented just how many donors in 2021 didn’t return to give again in 2022! Read on for new research from M+R Benchmarks, Care2, NEON One, Tatango, and more!

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Digital Must-Haves for Fall Fundraising Success Part 6: Mobile Messaging

EveryAction

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. percent , and 10 percent for mobile advocacy messages. This week’s sixth and final topic: mobile messaging. What is mobile messaging?

Mobile 130