EveryAction

SEPTEMBER 7, 2022

Sustainer programs are growing in popularity—M+R’s Benchmarks for the year 2021 found that recurring giving grew by 24 percent over 2020. Given this trend, we asked some of our partners, what are some messaging and communications best practices to help nonprofit fundraising and engagement staff recruit and retain more recurring donors?

Communication 130

Communication Practice Program Instruction 130

Bloomerang

AUGUST 16, 2021

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. One of the biggest problems nonprofits face is improving their low donor retention rate. When you’re losing 8 out of 10 new donors, donor acquisition becomes an expensive proposition.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

NetWits

DECEMBER 1, 2011

The tie between online advocacy and fundraising is significant. So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. Connecting Online Advocacy and Fundraising: The 1 Key to Success.

Giving 235

Giving Advocacy Rate Action 235

Connection Cafe

OCTOBER 10, 2019

Given the rapid growth in grassroots advocacy initiatives at organizations large and small, we’ve been talking a lot in our office about the opportunities nonprofits have to drive new types of engagement through advocacy and what makes an organization effective. 124% growth in sustainer donors. Since 2013, NPCA has experienced….

Advocacy 33

Advocacy Tools Conservancy National 33

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

Benchmark 59

Benchmark Rate Studies Consultant 59

Nonprofit Tech for Good

NOVEMBER 21, 2019

By Michelle Chen , an independent scholar who recently graduated with a PhD in mass communications with a focus on advocacy, activism and social change. Donors, especially millennial donors, are motivated by specific issues and causes and typically do not have allegiance to specific organizations.

Storytelling 264

Storytelling Homeless Generation Social Media 264

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Nonprofit Tech for Good

OCTOBER 25, 2019

His work is focused on nonprofits, advocacy, and public affairs. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. His work is focused on nonprofits, advocacy, and public affairs.

Facebook 221

Facebook Raise Fundraising Audience 221

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. Does our theory that robust email advocacy largely takes care of cultivation no longer hold as much water as we once thought? Across all digital channels, the test group gave 22% more revenue per donor!

Fundraising 52

Fundraising Test Advocacy Metrics 52

M+R

DECEMBER 13, 2022

Donors that come in through ads are generally less familiar with your program than existing supporters or even people who found your website on their own — so it’s extra important to introduce your organization from the moment they sign up! Once you get those new donors on board, you want to make sure they stick around. those KPIs.

Fundraising 82

Fundraising America United States Track 82

NTEN

NOVEMBER 9, 2012

NTEN partnered with Charity Dynamics to conduct the 2012 Nonrprofit Donor Engagement Study. This donor-focused study gathered feedback from consumers spanning a wide range of giving levels ($25 – $5,000+) who donated to a nonprofit in the past 12 months.

Studies 73

Studies Donor Benchmark Charity 73

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Understand donors’ giving behaviors. Understand donors’ giving behaviors.

Analytics 52

Analytics Data Giving Metrics 52

Forum One

JUNE 9, 2023

The goal of the Children’s Hospital Colorado Foundation is to care for and cure children through the provision of high-quality care, education, research, and advocacy. This 157-page report created a useful tool for Zero to Three’s advocacy at any stage. The post Healthcare Ad Awards Winners Announced appeared first on Forum One.

Award 71

Award Colorado Washington Wisconsin 71

Nonprofit Tech for Good

APRIL 10, 2022

So, be sure to regularly retweet partners, chapters, staff, activists, donors, and sponsors. For example, @nonprofitorgs/lists : Customized for small nonprofits on a limited budget, the Social Media Best Practices for Nonprofits webinar highlights current trends in using social media for fundraising, advocacy, and storytelling.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Connection Cafe

SEPTEMBER 23, 2020

Using decades of combined experience in nonprofit advancement, research, analytics, and benchmarking, the team will address insights from past events, as well as how the COVID-19 pandemic is unique. How to Love Your Donors During the Aftermath of Covid-19. Shang has found that the pandemic is causing donors to feel a lack of wellbeing.

Professional 49

Professional Communication Blackbaud Fundraising 49

Care2

JANUARY 8, 2010

Make sure you start 2010 off right by adopting the latest best practices for online advocacy as a proven strategy to recruit and retain donors, while advancing your mission. Tuesday, January 26, 2010 at 2 pm EST. We have a limited amount of webinar lines, so please take a moment to sign up now.

Advocacy 50

Advocacy Fundraising Benchmark Blackbaud 50

sgEngage

OCTOBER 9, 2023

At the global Disability Rights Fund (DRF), for example, the first MEL framework was developed at a gathering of staff, advisors, and donors—the majority of whom were activists with disabilities from the Global South. All we know is what they tell the donors they’re doing. Compensate them for their contributions generously.

Participatory 86

Participatory Evaluation Empowerment Grant 86

M+R

JUNE 5, 2023

Vigurie started by getting a list of top donors to Conservative House candidates (through less than legal means ). Looking for benchmarks? We’ve got some Benchmarks. Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them.

Conservancy 80

Conservancy Influence Mail Headline 80

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Continue to embrace low dollar donors.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

JANUARY 27, 2010

On Tuesday, Care2’s Justin Perkins moderated the webinar Connecting Advocacy to Fundraising for Maximum Impact. However, according to M&R’s eNonprofit Benchmark study, 61% of online activists take action one-time. Integrate advocacy and fundraising. Tags: Online Advocacy Online Fundraising.

Advocacy 42

Advocacy Fundraising Benchmark Blackbaud 42

Connection Cafe

NOVEMBER 22, 2016

The culture of End-of-Year (EOY) giving is well ingrained in the American donor’s psyche—December is when many nonprofits raise 80% or more of their total revenue for the year, according to Blackbaud benchmark reports. Then, take all your new one-time donors from December and recruit them into your sustainer program in January.

Mind 20

Mind Advocacy Organization Fundraising 20

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Donors hate feeling like cash machines.”

Convio 31

Convio Benchmark Studies Social Media 31

Care2

JUNE 16, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) • Ask early! • Make it a match.

Social Media 34

Social Media Advocacy Donor Online 34

DNL OmniMedia

DECEMBER 13, 2021

Constituent relationship management (CRM) refers to the various processes that nonprofits use to steward and build relationships with donors, volunteers, advocates, members, and other constituents to secure ongoing support. Donor management. Overview of CRM for Nonprofits.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Bloomerang

NOVEMBER 16, 2023

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. With a text-to-give or bill-to-carrier campaign, donors text in a donation amount, which is applied to their next phone bill.

Mobile 57

Mobile Guide Giving Fundraising 57

Connection Cafe

MARCH 14, 2011

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. percent in 2009.

Convio 51

Convio Benchmark Studies Haiti 51

Care2

APRIL 24, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Benchmark 28

Benchmark Studies Social Media NTEN 28

Connection Cafe

APRIL 1, 2020

One key takeaway from past events is that it can take many, many years to rebuild a donor base if that donor base is not maintained. It’s okay to acknowledge what is happening in the world – donors expect it. Donors are looking for a way to help. Donors in the past have adjusted giving via downgrades.

Environment 46

Environment Teach Fundraising Lesson 46

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails.

Benchmark 28

Benchmark Studies Case Study Advocacy 28

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

Care2

MARCH 28, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Online 28

Care2

APRIL 15, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

NTEN

AUGUST 5, 2014

Key takeaways from the Email Marketing workshop that took place on Day 1: Fundraising is dependent on relationship building : Nonprofits should work year-round to cultivate and maintain relationships with donors, so that the ask is not a cold call at the end of the year. Channels such as social media can really help with this.

Communication 94

Communication email Marketing Reflection 94

Care2

DECEMBER 30, 2012

According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S. As you have probably experienced yourself, raising money for your nonprofit campaign on social media is like pulling teeth.

Social Media 78

Social Media Raise Money Media 78

Connection Cafe

JANUARY 27, 2017

9 Ways to Ignite Supporter-Led Advocacy with Social Media: 1. To start, begin benchmarking your current social influence by requesting a free social insights report. Like prospective donors, your organization’s social ambassadors are a specific segment that needs to be cultivated so that they share again. Video Petitions.

Social Media 20

Social Media Advocacy Support Media 20

Care2

AUGUST 26, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Click here to watch the replay.

Social Media 28

Social Media Advocacy South Carolina email 28