Connection Cafe

MARCH 26, 2009

The third annual Convio Benchmark Study was released earlier this week, and I had the opportunity to sit down with Vinay to discuss the high-level results. This report marked the largest to date with data from nearly 600 nonprofits that evaluate fundraising, email, advocacy, and marketing success online.

Benchmark 20

Benchmark Convio Studies Share 20

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The same goes for advocacy.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The same goes for advocacy.

Advocacy 44

Advocacy Social Media email Online 44

Care2

NOVEMBER 11, 2009

The second calculator shows benchmark values from a recent study so that you can compare the performance of your names with those of other organizations working in the same field. Benchmark average value of an email address. Benchmark average value of an email address. The same goes for advocacy. How do you compare?

email 56

email Benchmark Measure Advocacy 56

NTEN

APRIL 16, 2009

Email marketing is the foundation for most nonprofits' education, advocacy, volunteering, and fundraising efforts online. Familiarize yourself with your organization's typical benchmark levels for each metric by type of email (fundraising vs. newsletters) is instrumental in helping to spot anomalies. Did your new email template work?

Metrics 53

Metrics email Campaign Rate 53

Care2

MAY 27, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) It was an honor to participate.

Social Media 59

Social Media ROI Media Social 59